Date post: | 10-May-2015 |
Category: |
Technology |
Upload: | webmarketing123 |
View: | 970 times |
Download: | 1 times |
The Social Media Time Sink and How to Avoid ItDefining your strategy to increase your Social Media productivity
Dial In: +1 (484) 589-1011Access Code: 691-923-009
@webmarketing123
@barbaradizon
#wm123
#wm123
Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
Why are businesses even on social media?
1 The Benefits of Social Media Marketing
#wm123
Companies struggle with balancing the personal and work lives of their employees on the internet
1 Social Media Hours During Work
Source: Socialcast, Inc., Robert Half Technology, University of
Melbourne, Wired.com, Socialsmarty.com, AT&T Inc., The Central
New York Business Journal, Ciozone.com
#wm123
Companies struggle with balancing the personal and work lives of their employees on the internet
1 Pros and Cons of Social Media at Work
Pros
- Resting the mind can allow for increased productivity
- Sparks discussion & collaboration around new ideas
- Research sharing across employees
Cons
- Leaking of any corporate information
- Loss in productivity
- Threat of virus exposure
#wm123
Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
- Monitor your competition in the
space
- Determine where your
audience is
- Determine how your audience
communicates
- Language they use
- Add keywords/phrases to
your content
- Hashtags on Twitter
Knowing where and how your target audience communicates will save you time fishing for interaction!
2 Evaluate the Strategy
#wm123
Develop your strategy around your research: define the social media channels to use and the metrics you want to measure
2 Evaluate the Strategy
Embrace social media one step at a time
- Choose only relevant platforms
- Avoid developing frivolous:
- Content
- Relationships
- Profiles
- Determine what metrics to measure for each platform
- Build a strategy map
#wm123
Put the pieces of the social media puzzle together in a strategy map
2 Evaluate the Strategy
Strategy: Facebook, Twitter and LinkedIn will drive traffic to your blog
and YouTube, which will drive traffic to various pages on your website.
#wm123
Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
5 different ways to help you avoid a social media time sink
3 Ways to Increase Social Media Productivity
- Separate personal from work
- Build from successes
- Use the right tools
- Schedule content
- Know your voice
#wm123
Don’t feel limited to only one registration per channel
3 Separate Personal from Work
- Create a work profile to build all your industry-related connections
- Twitter, Facebook, Blog
#wm123
If it ain’t broke, don’t fix it! Don’t waste time developing ho-hum content
3 Build from Successes
- Re-purpose content that received high engagement
- Check Analytics/Insights to pin-point popular content
- Keep campaigns running that work well (i.e. Weekly Trivias)
#wm123
Gone are the days where you login to each social media channel separately
3 Use the Right Tools
- Use all-in-one 3rd party platforms to syndicate your content
- CoTweet, HootSuite, TweetDeck, Roost
- Allow social media sharing buttons on your sites
- Use a single e-mail address to sign-up for each social media platform
- i.e. [email protected]
#wm123
Prepare your daily/weekly content in advance
3 Schedule Your Content
- Use the same 3rd party platforms to schedule your tweets, Facebook status updates, etc.
- Create a general content plan each month
#wm123
Be consistent across all channels to avoid miscommunication
3 Know Your Voice
- Provide tangible materials for any and all employees participating in social media
- Voice document
- Employee guidelines
#wm123
Presentation Agenda
1 Pros and Cons of Social Media at WorkDefining the various Social Media time sinks and their business impact
2Evaluate the StrategyDo your research, choose your channels wisely, & create a map of your
final strategy
3 Ways to Increase Social Media ProductivitySocial Media tools, content plans and scheduling
4Metrics to MeasureUnderstanding the goal behind your campaigns for effective
measurement
#wm123
Set clear goals for your social media efforts in order to continually improve your engagement on them
4 Metrics to Measure
- Use tools like:
Radian6, Lithium, Google Analytics, Facebook & YouTube Insights
- Measure things like:
Impressions, Top Content, Share of Conversation, Monthly increase in followership
This will help you determine where your best interactions come from
#wm123
Closing Thoughts
Social Media has become a core piece of the overall digital marketing mix
Evaluate and create your strategy before engaging: use the right tools and produce content plans
Measure your engagement: The biggest time sink is participating in social media without clear end goals of each campaign!
Thank You!
#wm123
Thank you for your attendance today!
Contact Us for a Complimentary Digital Marketing Analysis
Custom Analysis includes:
- Digital Planning Session: learn how your business can drive revenue
growth through the web
-Competitive Report: find out where you rank against your top competitors
and what tactics they’re employing
- Social Media Channel Analysis: detailing the channels your business is
currently using, or finding opportunities where you business could be
Please contact:
Arren Cook
(510) 336 6971