We’ve been connecting marketers to

customers and influencers through

quality content since 2007.

Social Media Today Delivers Not Just

Leads, But RelationshipsWe work with you to identify:

• Goal

• Secondary Goal

• Purpose

Content SharingLeads

Purpose

Social Media TodayBy The Numbers

375,000

• Page-views: 1,490,000• Unique Monthly Visitors: 700,000• Company Size: 21% of our audience is

500+• Purchasing Authority: 79% of our

audience has purchasing authority.

309,000

136,000

Social Media Today is among the ten most popular industry media sources for digital marketers* Source: MarketingProfs.com

Work WithSocial Media Today

Directed Influencer Identification & Recruitment

Research

Webinars

Sponsored Posts Campaigns

Hosted Content on Social Media Today

Custom eBooks

Traditional Display Advertising

Social Media Expert Boost

We have a proven track record of reaching thought leaders and high level audiences across a range of

verticals. We'll identify, recruit & manage a group of promising subject matter experts to write and

produce content that your company can brand. We don't only publish content, we create community and you can become a vital part in helping create

that community.

Influencer Campaigns

Webinar Sponsorship

Sponsor webinars from “Best Thinkers” Series every Tuesday at 12pm ET.

Choose topics from suggested schedule that dovetail with your product suite and goals.

Opportunity for consistent thought-leadership and lead-generation

Approximately 1500 weekly registrants for Best Thinkers Series webinars with 43% attendance rate

“Best Thinkers” Series

Custom WebinarsSponsor a custom webinar on a topic co-developed by sponsor and Social Media Today.

Sponsor may suggest panelists, including clients or representatives from organization. Opportunity to leverage our engaged audience and establish thought-leadership

“…Each time I participate, I take away at least one new piece of news I can use. Thanks for providing informative and insightful platforms with newsworthy pragamatic speakers/commentators.”

Peter B. Carzasty, CEO, Geah, LTD.

61% of webinar attendees share their notes upper management & colleagues.

Webinar Sponsorship

#SMTlive Spider Tweetchat Analysis 4/10

During each webinar, our guests are not only listening to the panel, but participating in our #SMTlive Tweetchat

25% of webinar attendees can be found conversing and engaging in the #SMTlive Tweetchat

Custom eBook

eBook developed around social collaboration for sales, service, and productivity.

Social Media Today will select top influencers to contribute to eBook.

Social Media Today handles everything from conceptualization to promotion and distribution.

Lead count is guaranteed.

Gain an enduring asset that can be leveraged for thought leadership and lead generation.

Sponsored Posts

Your post. Our platform.

Reach our professional readers in an editor-approved context with sponsored posts. Establish sharable thought leadership in a featured, front-page position and take advantage of our social

reach. It’s paid, owned, and earned media all in one.

Original Research

Leverage Social Media Today’s influencers to produce original research.

Social Media Today will stage and host survey with the ability to target key geographies and demos based on target audience.

Submit questions to be included in the survey.

Interview key business leaders for inclusion in whitepaper.

Compile results, interviews and expert analysis for production of whitepaper.

Distribute after publication with no limitations.

Whitepaper has capacity to expand to a platform-ready (iPad, Kindle, etc) version with embedded videos, links and content.

Hosted Content

Host: Leverage existing library of content and host

selected, relevant eBook and webinar archives on SMT behindregistration.

Promote:Once content is on SMT site, it is promoted toaudience for lead-generation via Sponsored Posts,

Twitterand Newsletters.

Supply: Opportunity for consistent supply of leads throughevergreen content.

The Process: Step 1

eBook Excerpt:Excerpt is featured as a Sponsored Post on the Social Media Today homepage and promoted to audience via traffic to the site, Twitter and Newsletters.

The Process: Step 2

eBook Download:Sponsored Post features CTA’s to download the rest

of theeBook, leading to a registration page where we

capture leads and the user downloads eBook.

Display Advertising

  CPM    

Top Banner(728x90)

Top Side Banner

(300x250)

Bottom Side

Banner (300x250)

Social Media Today $20 $15 XThe Energy Collective $20 $15 $12SmartData Collective $30 $20

$15

HealthWorks Collective $30 $20

$15

Sustainable Cities Collective $30 $20

$15

Create an ad campaign on select communities to address your

target market and fit your budget.

“We’ve been using Social Media Today for ads since they first began accepting display ads. They have the target audience we are looking to reach which are VPs, Directors, Managers and Strategists that use social media.”

-Jennifer McNabb, Spredfast

728 x 90

300x 250

Lead Nurturing For All Campaigns

Leverage Trust:Converting a lead to a customer is based on trust. Letus leverage the trust that our audience has in SMT to

deliver your message.

Deliver:Deliver content to a self-selected, engaged audience

based on expressed interest in key topics.

The Social Shake-Up

For the second year in a row we are bringing together all the best stories we can find that

prove this point: that what our friend Brian Solis calls the “future of business” is happening

now, and it is more transparent, more productive and human than ever before. Over 500 of the top business leaders

Real life case studies from brands on the frontlines of social business

Unparalleled opportunity to network and prospect Highlights from the Shake-Up

“I have been having meetings for the last two weeks on partnerships and for new business with so many of the companies there. Seriously one of the few

conferences we have been to that has been worth the time and energy of being there all day. I hope you guys come back! -Kashi Sehgal Co-Founder & CEO

Gigabark

Contact Us

We’re here to help.

Whether you are looking for an ad campaign or a multi-tiered content marketing initiative,

we’ll help you design an approach that fits your marketing needs and you budget.

advertising@socialmediatoday.com