+ All Categories
Home > Social Media > Social Media Tools for Disasters

Social Media Tools for Disasters

Date post: 10-May-2015
Category:
Upload: burt-lum
View: 219 times
Download: 1 times
Share this document with a friend
Description:
Social Media Tools for Disasters presentation given at the Hawaii Emergency Preparedness & Homeland Security Workshop on Oct. 22, 2013. It was part of panel on Media Behind the Scenes.
Popular Tags:
26
The Role of Social Media in Disasters Burt Lum October 22, 2013 @bytemarks [email protected]
Transcript
Page 1: Social Media Tools for Disasters

The Role of Social Media in Disasters

Burt LumOctober 22, 2013@[email protected]

Page 2: Social Media Tools for Disasters

The nature of social media

Web 1.0●Management in Control●One Way - Delivering the

Message●Repeat the Message●Control the Message●Educate●Organization Creates Content

Web 2.0●Community in Control● Two Way - Being Part of the

Conversation ●Adopt the Message●Focus on the Community Voice● Influence, collaborate●User created content, co-create

Page 3: Social Media Tools for Disasters

5 Trends in Disaster Management

1. Everything Happens at Lightning Speed2. People Demand Hyper-Transparency3. Dialog is important in Message Delivery4. Need to establish Trusted Sources5. Misinformation and Rumors Travel at Viral

Speeds

Page 4: Social Media Tools for Disasters

Social Media in the EM Cycle

Page 5: Social Media Tools for Disasters

Levels of EngagementMonitor

● Gather information during the response or recovery phase● Identify gaps in response● Understand how opinion of your organization is forming● Identify improvements to the response● Identify people and/or communities in need● Improve situational awareness

Respond● Increase speed of rumour log addressing (e.g. addressing inaccuracies and

misinformation)● Create a targeted response● Request specific, required information● Build trust between your organization and the public

Engage● Consult with your community● Obtain in-depth feedback on response and information provided

Page 6: Social Media Tools for Disasters

Touchpoints

● Know where your audience is.● Know how reach them.● Continue to engage with them.

Page 7: Social Media Tools for Disasters
Page 8: Social Media Tools for Disasters
Page 9: Social Media Tools for Disasters
Page 10: Social Media Tools for Disasters
Page 11: Social Media Tools for Disasters
Page 12: Social Media Tools for Disasters

Monitor

● Search sites using hashtags & keywords● Identify people & communities in need● Improve Situational Awareness● Collaborate

TweetTracker

Page 13: Social Media Tools for Disasters

The Hawaii VOST (Virtual Operations Support Team) primary activities during an emergency include:

● Helping to post and retweet information from verified sources regarding the emergency.

● Monitoring social media for incidents of distress, danger and system failures.

● Monitoring social media for erroneous reports, misinformation and rumors.

Page 14: Social Media Tools for Disasters
Page 15: Social Media Tools for Disasters
Page 16: Social Media Tools for Disasters
Page 17: Social Media Tools for Disasters
Page 18: Social Media Tools for Disasters
Page 19: Social Media Tools for Disasters
Page 20: Social Media Tools for Disasters
Page 21: Social Media Tools for Disasters
Page 22: Social Media Tools for Disasters
Page 23: Social Media Tools for Disasters
Page 24: Social Media Tools for Disasters

● Set up a Listening Post program● Get management buy-in on the importance of

social media● Identify the top online influencers (and begin

building relationships)● Know how you will “speak” online (e.g. Twitter,

Facebook, YouTube, etc.)● Establish Social Media Engagement Guidelines

across your organization

Keys to Digital Crisis Management

Page 25: Social Media Tools for Disasters

Mahalo!

Page 26: Social Media Tools for Disasters

Burt Lum@[email protected]


Recommended