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SOCIAL MEDIA TRENDS 2015
SOCIAL MEDIA TRENDS
2015
Rasmus Fisker
Content & Strategy Director
Twitter:
@rasmusfisker
E-mail:
#SMWTRENDS2015
CONTENT IS KING,
DISTRIBUTION IS QUEEN,
AND SHE WEARS THE PANTS
Jonathan Perelman,
Buzzfeed
2015 is the year Instagram
stops being a hobby
Sheryl Sandberg,
COO Facebook
PREMISE
PAID SOCIAL
EXPLODING
Facebook Atlas will be targeting people– not just data
CONTENT IS KING,
DISTRIBUTION IS QUEEN,
AND SHE WEARS THE PANTS
Jonathan Perelman,
Buzzfeed
2015 is the year Instagram
stops being a hobby
Sheryl Sandberg,
COO Facebook
Buy buttons
FacebookTwitter
CONTENT IS KING,
DISTRIBUTION IS QUEEN,
AND SHE WEARS THE PANTS
Jonathan Perelman,
Buzzfeed
2015 is the year Instagram
stops being a hobby
Sheryl Sandberg,
COO Facebook
Facebook ads are slow bleeding the community
Location based advertising
CONTENT IS KING,
DISTRIBUTION IS QUEEN,
AND SHE WEARS THE PANTS
Jonathan Perelman,
Buzzfeed
2015 is the year Instagram
stops being a hobby
Sheryl Sandberg,
COO Facebook
Are paid ads slow bleeding the community?
Social medias will try to counter react
CONTENT IS KING,
DISTRIBUTION IS QUEEN,
AND SHE WEARS THE PANTS
Jonathan Perelman,
Buzzfeed
2015 is the year Instagram
stops being a hobby
Sheryl Sandberg,
COO Facebook
Facebook ads are slow bleeding the community
Location based advertising
Native advertsing
FEWER, BIGGER, BETTER UPDATES
PREPARE FOR YOUR CROSS DEVICE STRATEGY
FIND NATIVE ADVERTISING PARTNERS
POST, AND THEN CHECK BACK A WEEK
LATER
TRUST THAT YOUR CURRENT COMMUNITY
WILL BE AROUND FOREVER
DON’T THINK BUY BUTTONS IS THE ANSWER
TO SOCIAL ROI
DO DON’T
PRIVACY
Anonymous content sharing though location
Seriously… You are telling us that teenagers are all about privacy?
We are moving communicationout of the feeds
and into private areas
Facebook is adapting
If you are not paying for the product, you are the product
CREATE STUFF THAT PEOPLE CAN USE FOR
CONVERSATIONS
TRY TO CREATE VALUE FROM USER DATA
ACCEPT USER RIGHT TO PRIVACY
INSIST ON CONVERSATIONS ABOUT
YOURSELF
EXPLOIT DATA ONLY FOR YOUR OWN WINS
THINK THAT USER DATA WILL BE FREE
FOREVER
DO DON’T
VIDEO
Then this happened…
Mobile video
IF YOU ARE NOT ALREADY THINKING VIDEO –
START NOW
CHOSE MEDIA WISELY DEPENDING ON YOUR
KPI
FOCUS ON MOBILE VIDEO
INSIST ON COMMUNICATION THROUGH TEXT
THINK THAT GOOGLE AND TWITTER WON’T
STRIKE BACK
THINK THAT THE PERFECT DIGITAL VIDEO IS
2 MINUTES LONG
DO DON’T
PUBLIC TO PRIVACYFRAGMENTATIONFRAGMENTATION
Simplification
Fragmented use of platforms
Emerging interest based networks
Influencers will be key in creating
and distributing content
Better foundation for working with influencers
FOCUS ON YOUR OWNED MEDIA
CREATE A CONTENT STRATEGY THAT CAN BE
DISTRIBUTED ACROSS SOCIAL MEDIA
PLATFORMS
ASK YOURSELF WHICH INTEREST BASED
NETWORKS ARE RELEVANT FOR YOUR BRAND
USE ONE PLATFORM AS YOUR DIGITAL HOME
FACEBOOK APPS – THOSE DAYS ARE GONE
BE PLATFORM RELIGIOUS
DO DON’T
Your social network wants to be your wallet
We want to search other places than Goggle.
Who will grab the opportunity?
Sharing economy
Emoji – the new alphabet?
Leftovers
1. Paid Social is exploding
2. Privacy is on everyone's mind
3. Video is the key battleground right now
4. Social media and user journeys are
being fragmented
SUMMARY
#SMWTRENDS2015@rasmusfisker
