Date post: | 29-Nov-2014 |
Category: |
Documents |
Upload: | thomas-van-roy |
View: | 260 times |
Download: | 2 times |
21TI
PS
& T
RIC
KS
WITHOUT GOING BANKRUPTCY
Thursday 29 September 2011
Inform your contact
1
via a newsletterDon’t forget to mention links to your social
page in your newsletter and email signature
Thursday 29 September 2011
Design your social pages
2
Thursday 29 September 2011
Get a landing tab3
to convert into fanThursday 29 September 2011
Fill the fields4
to improve referencingDon’t forget the links of your social page
Thursday 29 September 2011
Recruit new fans5
Facebook banners(pay per clicks & deep segmentation)
Thursday 29 September 2011
Create content6
Write facebook notes with your
content, actuality, press
release, ...Thursday 29 September 2011
Announce your events
7
Announce concerts, album release, ... with the facebook
appsThursday 29 September 2011
8Integrate youtube into facebook
with the youtube apps for facebook
Thursday 29 September 2011
9Use the band page apps
to integrate your content
into a dedicated tab
Thursday 29 September 2011
10Sell on facebook with wix free apps
Thursday 29 September 2011
11Take care with free apps
Thursday 29 September 2011
12
Collect email
via form or application
Thursday 29 September 2011
13Know what people expect from you
!"#$%&'()&$"*+,-.++$/.01,2.+ 9
social media, and we believe expediency, cost savings, and exclusive offers and sales will outweigh privacy fears. Consumers are increasingly using social media to gain recom-mendations, reviews and opinions from friends, family, experts and the collective social community. Once they access this content, the impulse to purchase immediately can be strong. Having to switch channels to transact will increasingly feel like an inconvenience, if not burdensome.
More companies are offering commerce opportunities delivered through third-party social platforms such as Facebook (see sidebar: Cold Stone Creamery – Real value for real friends). In !""#, $-%"" FLOWERS.COM was among the
!"#$%&'()*+,-.
!//$%&0,1*23)4
!"#$%&'()*(+,&-./&012/345&1-.6*.7,
!"#$%&8(.(1-9&*.:21;-5*2.
!"<$%&=>493,*)(&*.:21;-5*2.
!"?$%&@(-1.&-A235&.(+&012/345,
!BC$%&D3A;*5&20*.*2.&2.&4311(.5&012/345,E,(1)*4(,
!#F$%&G3,52;(1&,(1)*4(
!#B$%&=)(.5&0-15*4*0-5*2.
!55$%&6447&*+--4*.48
!#H$%&D3A;*5&*/(-,&:21&.(+&012/345,E,(1)*4(,
!99$%&:4&;31.&+<&3&*+==,-(.>
@(-1.&-A235&.(+&012/345,&!F#$%
8(.(1-9&*.:21;-5*2.&!F?$%
D3A;*5&20*.*2.&2.&4311(.5&012/345,E,(1)*4(,&!IC$%
=>493,*)(&*.:21;-5*2.&!IJ$%
'()*(+,&-./&012/345&1-.6*.7,&!IF$%
6447&*+--4*.48&!"?$%
G3,52;(1&,(1)*4(&!I#$%
D3A;*5&*/(-,&:21&.(+&012/345,E,(1)*4(,&!I#$%
:4&;31.&+<&3&*+==,-(.>&!"#$%
=)(.5&0-15*4*0-5*2.&!I?$%
0,1*23)4&!"@$%
'()*+,-.&!"@$%&
!"#$%&'($)*(+#,-#./*KL(&1(-,2.,&5L(M&*.5(1-45&+*5L&42;0-.*(,&
)*-&,24*-9&,*5(,
N25(O&G2.,3;(1O&NP?H"IQ&R3,*.(,,O&@(-1.&NP###S&8(.(1-9&*.:2&NP##IS&D3A;*5&20*.*2.&NP##BS&=>493,*)(&*.:2&NP###S&'()*(+,E1-.6*.7,&NP###S&T((9&42..(45(/&NP##?S&G3,52;(1&,(1)*4(&NP##?S&D3A;*5&*/(-,&NP##<S&G2;;3.*5M&NP#<CS&=)(.5&NP##<S&U314L-,(&NP##BS&V*,423.5,&NP##?WD2314(O&XRY&X.,5*535(&:21&R3,*.(,,&Z-93(&-.-9M,*,W&G'Y&D53/M&<H??W&
Figure 4:
0%$-#'$$'$)*(+#,-#./![LM&5L(M&5L*.6&42.,3;(1,&:2992+&5L(;&)*-&,24*-9&,*5(,&
"#$%#&'()*!+,&
&rst to enable customers on Facebook to select products and purchase directly from a Facebook page.$! In !"$", Delta Airlines launched a “social media ticket window” on Facebook, allowing customers to book a 'ight without having to go to Delta’s Web site. Delta indicated Facebook is used by more customers while in 'ight than any other Web site, making it a “natural launching point” for its initiative.$(
Social commerce adoption levels will vary based on industry, consumer concern over privacy (which is highest in China at )* percent and Germany at )+ percent) and regulatory or legal restrictions. However, for most, the convenience and satisfac-tion of “one-stop shopping” will be hard to resist.
Thursday 29 September 2011
14Entertain your community
with the right message on
the right media
Use a tool as hootsuite to manage your content
Thursday 29 September 2011
15Post often, but don’t flood...
If you post 5 times a
week people will see it once
Thursday 29 September 2011
16
Tease your story
Split info in small parts
and use image, links
or videoThursday 29 September 2011
17Create video or picture content
Interview your artists, artistic
directors, sound
engineer, ...Thursday 29 September 2011
18Engage your community
It’s about them, ask their question, feedback, advice,
reviews, ... use the facebook toolsPlan what you’re
going to say
Thursday 29 September 2011
19Take care of facebook rules
Don’t do contests with
max like, comments, pictures, ...
Contests are only allowed if they take place in an application(try wildfire apps)
Thursday 29 September 2011
20See what’s working
Analyze the stats of your
facebook page
Thursday 29 September 2011
21
Get time to do it
Social Media is time consuming
Thursday 29 September 2011