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Social Media: Uses and Abuses
Jennifer JonesDepartment of Media and Communications
University of Leicesterhttp://jennifr.net
follow me on twitter:caffeinebomb
What is Social Media?
• Wikipedia DefinitionSocial media is information content created by people using highly
accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content. It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers.
Source: http://www.wikipedia.org/social_media
What is Social Media?
• Remembering the cult of Web 2.0
Participation, user-generated content, collaboration, social networking platforms, many-to-many, moving towards a semantic web, horizontal structure, grassroots media and so on.
Source: O'Reilly (2004)
• The buzzword of 2009?
Erm..so what is it?
• Social Media refers to the tools used by Practitioners. (Tools focussed)
• Social Media refers to the culture that has emerged from using the tools. (Terminology focussed)
Source: Mishra (2009)
4Cs of Social Media
4Cs of Social Media
• Content
• Conversation
• Community
• Collective Intelligence
Source: Mishra (2009)
Stop discussing it, USE IT!
• Don't analysis it, just try it. And keep trying it.• Socially focussed websites are not a new
thing, they should be used in addition to other tools.
• The Internet is not an object, it is a social space
• http://www.twitter.com/home
Social Media: Uses and Abuses• Friday, June 26th 2009 • Prof. Andy Miah (University of the West of
Scotland/FACT Liverpool)
• Prof. Rachel Gibson (University of Manchester)
• Dr Gillian Youngs (University of Leicester)
• Toby Moores (CEO of Sleepydog/Visiting Prof. At IOCT, De Montfort University)
• You!