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An interactive discussion on the principles of GOOD social strategy

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Social Media Has Gone Mainstream

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Social Media Has Gone Mainstream

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People interact in the social space in an entirely different way

COLLECTING CONNECTING

So What Is The Big Idea?

2006 - 2011 2012+

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COLLECTING CONNECTING

And What Does That Even Mean?

“Friends”

Followers

Comments

Likes

Breadth

Interests

Ideas

Stories

Passions

Depth

2006 - 2011 2012+

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The Right Message At The Right Place & Time

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SO HOW DO WE POSSIBLY MAKE SENSE

OF IT ALL?

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The Principle of One Voice

The Principle of Deeper Engagement

The Principle of Storytelling

The Principle of Social Good

The Principles of GREAT Social Media Marketing

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“we have an inconsistent brand voice” or “siloed methods of communication”

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2 Sides To Having One Voice

YOUR AUDIENCE

twitt

er

pinterest your

brand =

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OWNED MEDIA

EARNED MEDIA

BOUGHT MEDIA

The Brand Experience Framework

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“little proliferation of content” or “a lukewarm community”

14 | Source: JeffBullas.com

The Rise Of Visual Culture

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The average engagement rate on FB for posts with imagery is 37% higher than posts with text only

Worth A Thousand Likes

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“not sure what to do with our fanbase” or “how do i create a valuable social brand experience ”

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“can’t rise above the noise” or “we’re struggling to connect with our audience”

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Finding Connection Through A Shared Cause