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Social Media Week London 2015

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  • #SMWLDN 2015

  • SOCIAL MEDIA WEEK LONDON 2015 14-18 SEPTEMBER 2015

    SPEAKERS INCLUDED...

    BRANDS

    John Lewis TopShop Nescafe

    AGENCIES

    Edelman Huge Ogilvy Saatchi & Saatchi We Are Social

    TECHNOLOGY Accenture Cisco frog Meltwater Sysomos

    5 DAYS 117 EVENTS 70,000+ ATTENDEES

    SOCIAL NETWORKS

    Facebook Instagram Pinterest Tumblr Twitter

    MEDIA

    BuzzFeed Dazed Reuters The Guardian

  • OUR MAIN TAKEAWAYS

  • USER BEHAVIOUR HAS FUNDAMENTALLY SHIFTED

    People increasingly consume content on the move using mobile devices rather than from desktop computers.

    Users engage more with image-led content rather than text-based content.

    Rather than deliberately searching for content, many people are now discovering content in their social media feeds.

  • EVERYONE IS STRUGGLING TO MAKE THEIR CONTENT STAND OUT

    To cut through the noise, brands need to put their target audience at the heart of their social efforts: if you provide content that truly speaks to what your audience wants, youll be able to engage them.

    However, this also means that there is no magic formula for creating captivating content it comes down to researching your brand, product, and audience so that you fully understand them.

  • MANY BRANDS INCLUDING SOME OF THE UKS BIGGEST STILL NEED TO IMPROVE THEIR SOCIAL PERFORMANCE ON A FUNDAMENTAL LEVEL

    To achieve this, they need to:

    Understand and value the role of social media in the marketing mix

    Plan their social media content and activities from a strategic perspective with a clear authentic voice

    Measure their activities

    Know how social media can work as a crisis management tool

    Have a presence on the channels that work for them (but not necessarily every channel)

  • BRANDS AND AGENCIES NEED TO HAVE A STRATEGY FOR HOW THEY MEASURE

    THEIR DARK SOCIAL ACTIVITIES

    Dark social refers to sharing content throughplatforms such as WhatsApp. Content on these channels

    is harder to track using tools such as Google Analytics.

  • VIDEO MARKETING WILL CONTINUE TO GROWIncluding video blogging and live streaming!

    Top tips to create a successful video and build an emotional connection with your audience

    Get your audience involved through User Generated Content (UGC)

    Measure the success of your video by the number of shares it has not just the number of views

    Think mobile first more people are watching videos on mobile than any other devices

  • TECHNOLOGICAL INNOVATIONS WILL CONTINUE TO REVOLUTIONISE THE SOCIAL MEDIA MARKETING LANDSCAPE

    Face recognition and the ability to search for brand logos on Twitter and Instagram

    Engaging augmented reality concepts

    Immersive virtual reality experiences

    Apps that allow you to control your dreams

  • PEOPLES BEHAVIOUR ON SOCIAL NETWORKS IS CHANGING

    Social networks including Twitter, Facebook, and Pinterest are being used less for direct

    interaction (which has moved to instant messaging).

    Instead, users increasingly absorb, consume, and curate content on social without engaging with it directly.

  • BRANDS NEED TO TIE SOCIAL MEDIA TO THE REST OF THEIR MARKETING

    Dont see social media in isolation it can only work when its integrated into the rest of your maketing strategy.

    Be clear about why youre using social media marketing is it mostly a lead generation tool, a recruitment platform, a way to share company news, or a way to engage with existing customers? This will help give purpose and focus to your activities.

  • FIND OUT MOREREAD OUR SOCIAL MEDIA WEEK

    LONDON 2015 BLOGS

    STAY ON TOP OF THE LATEST DEVELOPMENTS IN SOCIAL MEDIA, DIGITAL, AND CONTENT MARKETING

    SOMETHINGBIG.CO.UK

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