OVERVIEW

+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI

CONTENTS

+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI

CONTENTS

Social Media Week is a worldwide festival collaboratively organized and participated by the people from all walks of life united and brought together by Social Media

23 CITIES16 COUNTRIES65K ATTENDEES5K PRESS MENTIONS1M ON SOCIAL AND MOBILE600M IMPRESSIONS

LONDON

BARCELONA

BERLIN

LOS ANGELES

VANCOUVER

HONG KONG

SHANGHAI

BOGOTÂ

JEDDAH

GLASGOW

CHICAGOTORINO

HAMBURG

SÃO PAULO

SAN FRANCISCOTORONTO

TOKYOPARIS

WASHINGTON DCMIAMI

NEW YORK

SEOUL

GLOBAL FOOTPRINT 2012

SINGAPORE

Social Media Week originated in New York in 2009, and has rapidly spread across the world

Why should you be interested?

Real change does not happen by the coming together of ideas.

It happens by the coming together of people with ideas (and people who will benefit from these ideas).

1. Social Media Week is an unique event which is online led but concentrates on the ‘Human network’.

We are no longer just ‘Indian citizens’.

We are global citizens who are exposed to global brands, trends, and culture.

Similarly, what we do in India should get noticed by the world.

2. Social Media Week is a platform to ‘Glocalize’.

Everything we do during Social Media Week will be amplified and showcased to the world using the power of our network and social media.

FEB ‘13 GLOBAL STATS

3. Social Media Week is the only event that is social in the true sense.

1. Online led but concentrates on the ‘Human network’.

2. A platform to ‘Glocalize’

3. The only event that is social in the true sense.

Why should you be interested?

TESTIMONIALS

Having just launched my new TV show on Hulu, I wanted to know the best way to get the word out—it seemed like Social Media Week was the perfect opportunity. ”“ Larry King, host of Larry King Now

Buddy Media is proud to be a partner of Social Media Week. This is one of the few events that enables us to connect with our customers and partners globally. We look forward to continued growth and innovation from the Social Media Week team.

Michael Lazerow, CEO of Buddy Media (Now part of SalesForce)”“”“

Social Media Week does not disappoint. It is a real-world manifestation of some of the best that new technology has to offer - ideas, strategies and insights shared by the people who are shaping the future.

Ellen McGirt. Writer, Fast Company Magazine

There is an active participation from prominent professionals, CXOs, public figures, celebrities along with the larger community.

GLOBAL PRESS MENTIONS

SMW’s February 2013 event received 5,000 press mentions globally, generating more than 400M impressions. Sources included CNN, NY Times, Fox News, TNW, Huffington Post, The Guardian, GQ Italia, Wired and more.

BRANDS

PARTNERS

+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI

CONTENTS

Mayor Michael Bloomberg uses Social Media Week to advocate

the “Made In NY” initiative

It was led by leading experts from Tumblr, Nokia, Google+, Percolate, Dachis Group and

Bitly.

Master Classes for students were hosted throughout the week by SMW’s School of

Emerging Media & Technology“Made In NY”

initiative

Kicking off SMWNYC at Bloomberg, Scott Monty, Global Head of Social Media

gave a keynote address to launch the new Ford Fiesta Movement,

seen by a packed audience of journalists and executives.

A week long event with a workshop & individual sessions devoted to mobile photography. The 1197 Conference

welcomed hundreds of mobile artists, photographers & enthusiasts exploring

trends and technology as well as creating opportunities and careers in mobile

photography.

As part of a global partnership, PepsiCo sent a number of key

executives on a tour of three SMW cities, starting in New York, then

London and Sáo Paulo. In each city they were able to speak at events and engage with local SMW communities.

The Simulcast Lounge, powered by Nokia, Livestream and Monster

Purity Headphones, featured three screens that streamed content from various Social Media Week events, including the Main Stage, Official Hubs, Master Classes and events

happening around the world.

+ ABOUT+ EVENT EXAMPLES+ SOCIAL MEDIA WEEK, MUMBAI

CONTENTS

SOCIAL MEDIA WEEK, MUMBAI 23rd Sept – 27th Sept 2013

• Amplify• Learn & Share• Collaborate• Celebrate• Connect• Mobilize• Create Awareness• Put Mumbai (and India) on

the Social Media global map

OBJECTIVES

Coming to India for the first time and Mumbai will be the host city for this annual mega festival.

It will be happening in Mumbai simultaneously with nine other cities – Barcelona, Berlin, Bogota, Chicago, London, Sao Paulo, Torino and Toronto from September 23rd to 27th 2013.

All the ten cities will be interconnected through similarly themed events.

UNIQUENESS

Social Media Week comprises of multiple events of different formats and themestaking place across multiple hubs (venues) across the city.

FORMAT

GLOBAL THEME

FOCUSGENDER 50/50: EQUAL PARTICIPATION FROM BOTH MEN AND WOMEN

PARTNERS/SPONSORS

CITY HEADLINE SPONSOR

ADVISORY BOARD

Karthik NagarajanNational Director –

Social Media & Insights GroupM

Avinash Kaul CEO, ET NOW,

Times NOW and Zoom

Anish SrikrishnaCMO, Pearsons

Anshul Punhani CMO, Monster India

Ajay AmbekarDeputy Secretary,

Protocol, Govt. of Maharashtra

Devraj Sanyal M.D. Universal Music

India & SAARC

Advisory Board is in the process of expansion to add diversity and representation from different segments.

Karthik Srinivasan National Head, Social@Ogilvy

Madan Sanglikar CEO, AD2C

Kiran Khalap Co-founder and

Managing Director,chlorophyll

Malini Agarwal, Founder &

Blogger-in-Chief,MissMalini Publishing

Omar QureshiEditor-in-Chief,

zoOm TV

Pushkar SaneCo-Founder & CEO -

Ratish Nair CEO, Admagnet

Rajan Srinivasan CEO, IBNLive.com

Unny Radhakrishnan Head of Digital -

South Asia-Maxus Global GroupM

Sandeep Pandey Principal Partner,

Consulting, Analytics& Intelligence, Mindshare

Papri Dev India Practice ChairPractice Genesis BM

Neville TaraporewallaSr. Director | A & O |Emerging Markets |

India ,Thailand ,Malaysia & Korea at

Microsoft Corporation

SCALEEXPECTED

ATTENDEES

• Citizens from all walks of life– Students– Runners– Bikers– Foodies– Travelers– Homemakers– Celebrities– Actors– Artists– Teachers– Everyone and

anyone who use or are impacted with social media

10,000+ expected

• Senior & Mid Management Professionals From– Government– Corporate– Digital Marketing

Agencies– Creative Agencies– Entrepreneurs/SMB– NGOs– Product/Tool

Development Organizations

– Media Publishers

SPEAKERS

• David Karp, CEO Tumblr• Kevin Systrom, Co-Founder Instagram• Reid Hoffman, Co-Founder LinkedIn• Jack Dorsey, Founder Twitter• Karim Temsamani, Google APAC President• Senior Executives from Pinterest, Twitter, Google, Facebook, LinkedIn,

marketing cos, media, ad agencies (incl. digital)• Advisory Board• Celebrities/actors – Rahul Khanna, Milind Soman and others (who are

active on social media)• Musicians• Fashionistas• Bloggers• Govt. officials & politicians• Leading personalities from and for the various event categories and most

importantly the citizens from all walks of life.

EVENT THEMES

Advertising & Marketing

Networking & Parties

Business & Entrepreneurship

Education & Learning

Health & Wellness

Lifestyle & Culture

Media & Publishing

Government & Administration

Science & Technology

Society & Environment

HUBS

* Venues to be confirmed closer to the start of the event

Advertising Hub(GroupM offiice & Westin)

Main Hub (Grand Hyatt)

Entrepreneurship& Technology Hub*

(IIT Mumbai)

Education Hub*(Mumbai University)

Media Hub*(Network18)

Culture Hub(NCPA)

Governance Hub(Mantralaya)

Other Locations*Coffee Shops (CCD/Starbucks), Comedy Store, Night Clubs (Blue Frog, Hard Rock Café),

Multiple Restaurants and more…

Lifestyle & Fashion(Godrej Campus)

Social Investing: Digital Wall Street

The 140 Character Resume:How Your Social Media Footprint

Can Get You Hired.

Social Good Startup Stories:Leveraging (Social) Media For Good

Social Media Action Camp –Growing Your Brand Online:

Facts, Data and Tactics

Opening party

How Social Is Your Foundation?

Social + Grassroots = Change

Master Class: Designing Your Day:Maximize Your Brain, Maximize Your Day

Solar-Powered Hope with LUCI Lights

Social Media for Social Action:Empower your supporters,advocates and consumers

Analyzing social conversation:a guide to data mining and

data visualisation

Crowd Creativity: a Conjunctionof Crowdsourcing, Collective Wisdom,

and Social Media

Master Class: Build Insanely EffectiveLanding Pages With Old School Secrets

Social Media &Mobile: Is your social media

Strategy mobile-ready?

The Future of SocialMedia Interaction Between

Fans and Entertainers

Open and Unfiltered: Defendingthe Internet, Featuring

Alexis Ohanian and Eli Pariser

Other Ways of Being Social Around the News

Social News by The New York Times

Read Anything Good Lately? HowWOM, Social Media,

and RecommendationsDrive Media Consumption

Twittamentary

Social Media, Art, Music and Wine

Social Music Meetup

Are you decent?  Social media etiquette\and the law 

Songs From A Room

Grief 2.0: How Twitter, Facebookand More Social Media Channels

Changed the WayWe Grieve and Celebrate

Life

Master Class:How to make your brand human.

From brand brief to tweet, how will youcreate your brand's unique online presence?

Master Class: Learn to Find Great Ideaswith Online Crowds

Master Class: Designing Your Day –Using technology and social media toenhance, not overwhelm, your day 

Using Facebook and Google+To Engage Prospective Students

A Social Media revolutionserving themost vulnerable—A Global Health Event

Bridging The Gap Between DoctorAnd Patient Using Technology

Can Social Media ImprovePopulation Health? 

How social media is innovatingdisaster response and recovery

Social MediaAnalytics Helps UNICEF Save Lives

Rewiring Government for Openness,Connection, and Choice,

Featuring Susan Crawford and Beth Noveck

Facebook and Government

Women, Tech, and Democracy:The Next FrontierMacro Trends for 2013:

Where Do We Go From Here?

Capturing Attention of the Young Digerati

You Said You 'Like' Me But We Never DoAnything Together

The Worst Social Media Campaigns of 2012

What the F*** is an Influencer?

What’s On Your Plate?: HowDigital Has Evolved Our Palates

Society& Environment 

Business&

Entrepreneurship

Networking& Party

EVENTS

Health& Wellness

Advertising& Marketing

Government& Administration

Education& Learning

Science& Technology

Media& Publishing

Lifestyle& Culture

Networking parties

Mixers

Musical evenings

Closing bash

SAMPLE CONTENT

EVENT FORMATS

Class Demo Google Hangout Keynote Multi-format Networking mixer Panel Party

Presentation Showcase Workshop Other Innovative formats

like musical concerts, exhibitions, food walks, tweet ups, open air bus/ bikers/ runners hangouts, sit downs…

EVENTS @MAIN HUB

Day 1 - 2: 23rd – 24th Sep 20130930 – 2400

1000+ delegates expected

Inauguration Keynote Presentations Panel Discussions Workshops Master classes Multiple tracks for various themes Simulcast lounge Surprise/Customized Events Networking Parties

EVENTS @OTHER HUBS

Format: Multi-formatted events 3 – 5 hours every day

Day 3 - 5: 25th – 27th Sep 2013

MARQUEE EVENTS

Musical concerts

Stand up comedyFashion Show @Godrej

India Cultural Lab

Food walks

Bikers ride

Runner’s meet - Pinkathon

Photography exhibition

Digital Media– EDMs– Display– Search– Social Media

Electronic Media Television

– Times Now– ET Now– zoOm– Network 18

Radio

Outdoor Media– Mumbai– Delhi– Bangalore– Chennai– Hyderabad

EVENT MARKETING

THANK YOU!For more information contact:

HEMANT SORENGDirector, Social Media Week, Mumbaimumbai@socialmediaweek.org

www.socialmediaweek.org/mumbai