TWITTER FOR SMEs

TIPS FROM THE TRENCHES

Dimeji Mudele

OUTLINE

LEAD GENERATION

PRODUCT PROMOTION & SALES

CORPORATE REPUTATION MANAGEMENT

ISSUE ADVOCACYANALYTICS & INTELLIGENCE

CUSTOMER SERVICE

WHAT IS SOCIAL MEDIA ?

“Twitter is not a Technology, it’s a

Conversation; and its happening with or without your brand. It is happening

right NOW”

- Dimeji Mudele

CORPORATE REPUTATION MANAGEMENT

- Username- Clear and Informative

Summary- Profile photo- Creative use of cover

photo- Link to your website

BRANDPROFILE

SOCIAL LISTENING

PUBLIC RELATIONS

SENTIMENT ANALYSIS

- Announcements- Research- Networking- Real-time expert opinion and event activation

- Tone- Brand Health- Competitive research

- Twitter search- Twitter lists

Cover image can carry current campaign or promotion

Profile Photo should carry image logo for corporate brands and headshot for individuals

#CASESTUDY

PRODUCT PROMOTION & SALES

ATTRACT

CLOSE

CONVERT

DELIGHT

- Coupons, Campaigns, Contests, Content

-Lead generation card, Extension card, Landing page

- Products, Store front, Email Marketing solution

- Discounts, Content, Customer service, Resell

LEAD GENERATIONTOO

LSCONTENT

AUDIENCE TARGETING

- Twitter Lead generation card- Landing page (blog, sales

page etc)- Url shortener (bitly.com,

goo.gl)- Email solution

- Clear- Compelling- Include exclusives (with words like

Get, Win, Enter, Receive, Find and Sign)

- Onboarding email as follow-up on Lead

- Interest- Keywords- Followers- Television- Geography and

Language- Device

BUDGET

- Customer Value- Bidding- Cost per Lead- Expected ROI

CUSTOMER SERVICE

30% of Brands on twitter have a dedicated handle for customer service

– Simply Measured

Relationship

Management

CrisisManageme

nt

Response

Quality assuran

ce

Customer

ISSUE ADVOCACY

BRINGBACKOURGIRLS

# EBOLA

#

ANALYTICS & INTELLIGENCE TOOLS

- Hootsuite- Sprout Social- Blitz Metrics- Tweroid- Simply Measured- KISSmetrics- Buffer- Social Mention- mention.com- Google alerts- Google analytics- Twitter analytics

- Profile Analytics & Audience Insights

- Content & Campaign Performance

- Brand & Hashtag Monitoring- Cross-Channel Analysis- Competitive Analysis &

Benchmarking- Social Advertising Analytics

ANALYSIS

METRICS

- Reach- Impressions- Engagement rate- Clicks- Conversions- Retweets- Favourites- Marketing spend- Spend/Buyer- ROI

T W E E THINK

RITE

NGAGE

XPLORE

RACK

?

@DimejiMudele

www.socialmediatechie.com

08030559479

Dimeji Mudele