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Social Media: What Is It and Why Should I Care?

Andrew Westgarth12th June 2012

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Please append tweets, status updates with

#BCSTeesSocMed

Session Hashtag

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What is Social Media/Networking? Guide to the Major Networks

Facebook Twitter LinkedIn YouTube FourSquare/Gowalla Flickr and Google+

Key Tenants for Success Tooling Analytics Resources

Agenda

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Technical Architect at Sage UK ASP.Net Code Monkey Co-founder of North East Bytes (@NEBytes)

User group for IT Pros and Devs in North East @DDDNorth Founder and Organiser Very Interested in Wartime exploits of 617 Squadron – the Dam

Busters Microsoft Most Valuable Professional for Internet Information

Services (ASP.Net & IIS) mail@hawaythelads.co.uk Twitter.com/apwestgarth www.andrewwestgarth.co.uk/blog

Monkey Business

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Social Media A group of Internet-based applications that

build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user generated content Kaplan and Haenlein

What is Social Media/Networking?

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Social Networks

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Closed network with over 750 million active users!

50% of users login every day! Benefits

Very targeted Close Only deal with People Huge amount of data to mine and use for

advertising

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Real time network connecting people based on interests

Each Tweet is 140 characters in length Massive amount of data to be mined Benefits

Don’t have to contribute; can just listen; more benefit with contribution

Short and direct messaging Instant, up to date, real time

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Social Network for Professionals Networks highlighted over three levels Many companies use LinkedIn for

recruitment Benefits

Very much focussed around business and professional relationships

Targeted, relevant information

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Network for sharing user generated content More than 2 BILLION viewers every day Every minute 24 hours of video is uploaded Benefits

Content generated by users Brand focussed Ability to tailor message

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Location based Social Networks Foursquare has over 10 million members Users check in, earn badges and points Share tips and suggestions Companies can provide offers

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Flickr Social Network for Sharing Photos

Google+ New kid on the block Direction unsure However, it should not be ignored!

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Be Fast and Proactive Be Visible

Integrate Social Media into Your Customer Service Be Consistent Be Organised Be Human Reward Influencers Stand out from the Crowd

Key Tenants for Success

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Misunderstanding How Social Media Works Not Being Realistic Not Measuring and Monitoring Not Building Engagement FEAR OF SOCIAL MEDIA!!

Reasons Campaigns Can Fail

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Tweetdeck Hootsuite MetroTwit Mobile Clients AppBistro SocialOomph

Tooling

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Identify KPIs Create Company/Brand Dashboard Bit.ly/Facebook Insights/Klout Microsoft Analytics for Twitter

Excel add-in – http://bit.ly/socmedex Microsoft SQL Azure Labs –

www.sqlazurelabs.com Microsoft Codename “Social Analytics”

Analytics

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Applications MetroTwit – www.metrotwit.com Tweetdeck – www.tweetdeck.com Hootsuite – www.hootsuite.com SocialOomph – www.socialoomph.com

Blogs http://www.mashable.com/social-media

Books The Facebook effect – David Kirkpatrick Working the Crowd – Eileen Brown Socialnomics: How Social Media Transforms the Way We Live

and Do Business – Erik Qualman

Resources