SOCIAL MEDIA?!Robert Clarke!Op Ed Marketing!@opedmarketing!Presented at: !George Brown College!June 2014!

Questions We’ll Answer!•  What is Social Media?!•  Is there a Social Media Maxim?!•  How Do You Strategize Social Media for

Biz?!•  Why Should Businesses Use Social

Media?!•  Got Any Social Media Tips, Tools?!•  How Should I Use Social Media to Find a

Job?!

WHAT IS SOCIAL MEDIA?!

SOCIAL = TWO WAY COMMUNICATION!

!MEDIA = PLURAL FOR

MEDIUM!

“THE MEDIUM IS THE MESSAGE”

IN OTHER WORDS…

“BE SOCIAL”!

SOCIAL MEANS SPEAKING AND LISTENING…THE MORE INSTANTANEOUS THE MEDIUM THE MORE SOCIAL!

SOCIAL MEDIA?!

IS THERE A SOCIAL

MEDIA MAXIM (FOR BIZ)?!

REVERSE NARCICISM RULE:

EVERYBODY MATTERS ON SOCIAL MEDIA EXCEPT YOU!

PEOPLE DON’T CARE ABOUT

YOUR BUSINESS…PEOPLE CARE ABOUT WHAT

YOUR BUSINESS CAN DO FOR THEM!

DON’T JUST TALK ABOUT YOURSELF…

IF THERE’S NO CONVERSATION IT’S NOT SOCIAL MEDIA, IT’S ADVERTISING!

LISTEN, ENGAGE, JOIN THE

CONVERSATION!

RULE OF THUMB:!PROMOTE

OTHERS 10X MORE THAN YOU

PROMOTE YOURSELF!

HOW DO YOU STRATEGIZE

SOCIAL MEDIA FOR

BIZ?!

ALIGNMENT!

LIKE ANY OTHER MARKETING

CHANNEL, SOCIAL MEDIA STRATEGY NEEDS TO ALIGN WITH BUSINESS

GOALS!

•  Website!•  Lead-Gen!•  SEO!•  PPC!•  Email!•  Print/Media!•  PR/Inbound!•  Content!!

WHY SHOULD BUSINESSES USE SOCIAL

MEDIA?!

1. Humanize Companies & Brands!

2. Deliver Better Customer Service!

3. Issues/Reputation Management!

4. Social Trust and Credibility!

5. Promote and Syndicate Content!

6. Listen to, Engage with Audience!

7. More Website Traffic, Links!

8. It’s Where Your Customers Are!

9. Get Leads!

10. Build Relationships (Being Social)!

GOT ANY SOCIAL

MEDIA TIPS, TOOLS?!

Listen!

Prospect and Segment!

Convert Social Media Followers into Subscribers!

Be Efficient Across Platforms!

Distribute Tidbits of Info!

Be Visual!

Measure (What You Can)!

Promote Others!

Be Helpful!

Be Social!

It’s not a tool, it’s not a technology, it’s merely a way we communicate with others when

they can’t be in the same room as us!

h"ps://www.vsnap.com/me/2MWvBT  

WHAT ABOUT USING

SOCIAL MEDIA TO

FIND A JOB?!

•  Find, follow, and segment!•  Get familiar first!•  Promote them, their content!•  Youtility principle – give them something of value (feedback on blog,

service, website)!•  Connect on LinkedIn last!•  Single page “CV” website (think visual)!

4 TO FOLLOW!

FREE eBook!!pages.op-ed.ca/ebook/!

Robert Clarke!Op Ed Marketing!@opedmarketing!

www.op-ed.ca!