Social Media Workshop

Is Social Media a Fad?

Introduction to

• There are almost 1 billion global users on Facebook• Facebook is publicly traded as of 2 weeks ago

Facebook recently acquired Instagram for $1 billion dollars.

Personal Accounts vs. Business PagesFacebook

• Personal: People• Posts about your friends, family, hobbies, etc.• Join groups• Admin• Privacy Settings

• Pages: Business, Organization, Product, Public Figure, Artist, Band, Causes• Posts about the business to build closer

relationship with the audience/customer • SEO – ranking your FB page on search

engines• Add tabs

Privacy Settings

Personal Account How To’s

Introduction to

• Twitter is a microblogging site of 140 characters• Has over 400,000,000 active users and will soon be reaching half a million

users• Hashtags (#) are used to categorize or search• Trending topics change by the minute by what the world thinks is interesting

or worth talking about

Setting Up Your Account

Demographic

Followers

1. Find friends on Twitter2. Add a Twitter link to your

Facebook, LinkedIn, website/blog, business cards, flyers and email signature

3. Follow people who follow you

4. Interact with people that influence the people you want to follow

Tweets

1. Use hashtags (#) to help spread information as well as organize it2. Ask for retweets (RT)3. Add links – short URLs, bit.ly4. Interesting, informative, DEALS5. Post photos (twitpics)6. Examples of good tweets:

1. $20 off #RainBird irrigation products to all of our Twitter followers from now through July 4th, 2012. R/T

2. Today we’re having a training with @RainBirdCorp representative. Join us for #landscapechat this Wednesday.

Privacy Settings

Privacy

Introduction to

• As of March 31, 2012, LinkedIn operates the world’s largest professional network on the Internet with 161 million members in over 200 countries and territories.

• Like Facebook, LinkedIn is publicly traded• More than 2 million companies have LinkedIn Company Pages.• Hiring platform for businesses• Upgrade your account: click here

What is LinkedIn?

Setting up your LinkedIn AccountLinkedIn

Sign up

Add your information

Build Your Profile

LinkedIn Tips

• Sync your LinkedIn with Twitter• Join or create a group• Ask for endorsements from clients, past employers, bosses,

coworkers, etc.• Add connections + follow companies (Hydro-Scape)

Follow Companies

How to Join Groups

Apps To Download to Your Phone

• Facebook • Twitter • LinkedIn• Facebook Messenger

Email Marketing

• Email marketing makes it easy for you to connect with your customers, and for your customers to share your message with their networks.

• The more customers spread the word about your business, the more you grow

How to add 21st century email signature using Outlook www.iconfinder.com

• Create list• Send list to marketing department• Send ideas, events, photos, etc. for email

content• Request for it to be social share/link• Review reports with marketing department

Q&A