Social/Digital Media

Digital, Content Strategies and more!Liberty County Chamber/CVB

Today• Facebook• Instagram• Twitter/Periscope

• But if you thought you were coming for a beginners class you might need to leave now.

• And if you’re easily offended, same goes.

Are we perfect??• HECK NO, let me show you.

• What is our strategy in using social media and why do we have one? And what should yours be?o We want to create a relationship with people that will allow them to see

us as the resource for accurate and timely information about our community.

o We want to push as many people as possible to our website because then we can begin converting them into paying customers (i.e. Chamber members or visitors).

Marketing vs Advertising

• What is the difference between the two?o Current statistics suggest that a majority of the people searching the

web on their phones are looking for something local. According to a study 50% of people go to the store or business they searched for within a day of that search. Additionally, 60% of people have made use of the information they found on local online ads and on a business's website.

• Realize that social media is about conversions & conversations. You’re working to build a relationship.

Content Marketing• REMEMBER the 80/20 content rule!• Tell me a story, don’t sell me a product. What is that

doomaflatchy and how do you use it? SHOW ME• This strategy revolves around giving a prospective

customer information about your product or service, as well as information in general. Everyone is trying to sell, but those that can inform are more likely to get sales. People will attribute a certain level of expertise to a company, and this instills confidence in the consumer.

• What pages do you like the post? Adopt that strategy.

Importance of Reviews• What is the #1 form of marketing, even in 2017

and how do reviews help you ?• How do you get reviews:

o Ask for the review. Do you ask for reviews? You can ask for a review via your website, email, telephone or even use a more traditional approach by sending them a postcard or comment card asking them for a review. I'm amazed at how many companies don't even ask customers for a review or endorsement.

o Educate them on how to leave a review. You'd be amazed at how many customers don't realize how important reviews are for businesses today. Create a one-sheet or how to tutorial that educates them on how to leave feedback and where it can be posted.

o Personal touch. Don't automate the process if it's not necessary, why not send a personal email asking for a review. Many customers today miss that personal touch, especially when it comes to doing business online.

Importance of Reviews• How do you get reviews:

o Create a review station. Do you have a brick and mortar location? Why not set up a review station that contains a laptop where people can submit their review when they visit?

o Quick Reminder. Add a review instruction sheet in your orders. What better time to get feedback than when you have surpassed expectations by getting an order to a customer sooner than they expected?

o Offer an incentive. Use this as the last resort, most customers will leave a review without an incentive, but sometimes an incentive can motivate them to act quickly and get that review posted.

o Respond to reviews. When you get a negative review, respond in public, solve the problem. This shows that you are listening and engaged which will often encourage more feedback. When you get a positive review be sure to say thank you.

o Email signature. How many emails do you send out a day? How many emails does your company send out a day? Include a review link in your standard email signature, you'll be surprised at how many will use it.

Tips/Tricks• Stop sharing EVERYTHING, make posts your own• In doing this use original links• Use an editorial calendar• Don’t have platforms that you don’t use/post on.

Just get rid of them (for example: VIP you have an IG and Twitter)

• Don’t think you can ever take one class and be done learning about social media. It changes all the time!

Facebook• Don’t

o Post too frequentlyo Ignore comments & questionso Write a novel as your post. That’s boring, this isn’t the newspaper or a

magazine. Be brief, have picture(s). And size things correctly. o Continue to share every event you run across on Facebook on your

page.o Have an About section that is not filled out correctly & accurately o Like your own posts as yourselfo Not create albums & just post a zillion pics in your feed!

Facebook • Do

o Learn how to create an evento Promote posts (meaning spend money)o If you create an event, invite people (i.e. Liberty Regional example)o COVER photos more than once every two years.o Be visualo Be diverseo Invite people to like your page & have your co-workers/staff do the sameo Learn how to “invite” those who like your posts to follow your pageo If you are an “at home” business-Jennifer Buehler-learn how to enable

reviews without showing your addresso Make sure you’re liking other posts as your business pageo Learn how to tag a photo and a post, posts without tags are like swimmers

without lifevests! o Learn how to add events to your page without sharing 900 thingso Verify your page

VIP• Cookie Friday-let’s look at VIP & Pedrick & Co

o You’re literally a block away from each othero Your post went up on Thursday to offer cookies then again on Friday

• Posting at 1:35am is probably not going to net you a lot of results• You have to pay to play• Profile pic of a bunch women I don’t know who aren’t tagged and they’re all

wearing pink. And it was last changed in October 2016. And there’s no description.

• You shared your own “words of wisdom” post I’m guessing because it didn’t do well?

• Happy Anniversary April and no picture of April (pictures sell, not words!)• Stop using crappy graphics• You changed your cover photo twice to the same thing an hour apart?• Page isn’t verified• Tag people: Mascot, Byrd’s Cookies, etc.• Why are using #savannah ????• Create an event for the Expo

Southern Helpers• Profile pic & cover photo are the same • Your page tells me nothing about you• You have 0 check-ins• You have only a handful of reviews• Posted about Valentine’s Day twice in 3 minutes

at 6am• Posts are vague and not personal• Page isn’t verified

HDDA• Email address on the “about” section is

discoverdowntown@coastalnow.net is this even still valid?• Posts are infrequent & impersonal (Dec 23-Jan 6 nothing; learn how to

schedule posts)• There are a lot of HDDA posts about events and then shares that are

random; nothing about you!• You need to tag people/businesses• Photos are only done on timeline or as mobile uploads-make albums• Don’t have tabs you don’t use• Cover photo was last changed in May 2016• 17 reviews• Too many pages

o HDDAo Farmers Marketo Hinesville Small World Festivalo Bradwell Parko Hinesville Veterans Memorial

Palmetto School• Page isn’t verified• It’s all about you• About section needs to have the other

communities you serve• Every photo is about you, every everything is

about YOU• 6 reviews• Y’all got that branding thing down….but it’s

BORING

Nikki Gaskin• Page isn’t verified• Change that ID• Reviews• Unpin the Dec 2016 thing from the top• Create an event for your open house & invite people• If you’re doing house pics always do an album, not an

in-post picture• It’s nice to share other realtor’s stuff, I would probably

avoid it though• Make all of the blogs your own• The cover photo is bad and hasn’t been changed since

July 2016

Liberty Regional• Last cover photo change was 2014• Page isn’t verified• You have a testimonial tab with no testimonials• Welcome tab with no welcome• Calendar tab with nothing• Notes tab, last note was 2011• Don’t just post pics of stuff without saying something (i.e. Presidents Day)• The one event you did create in Jan 2017, you put no details other than a

picture of a flyer• You haven’t claimed your page/created a unique handle• Learn how to tag• What is this post on Feb 8? It makes no sense.• Why do we want to see your employee newsletter?• http://www.alertpresence.com/2010/02/23/best-healthcare-facebook-page

s-individual-hospitals/

• http://medcitynews.com/2012/03/9-kinds-of-posts-that-can-help-hospitals-connect-with-patients-on-facebook/

Kathy Villafane• Get a fan page, oh wait you have one….change your handle!• Page isn’t verified• Cover photo looks better on your personal page!• Encourage people to leave reviews• Ask people to STOP tagging your personal page• You’ve got the video/graphic thing down!• If you’re going to use a blog post make it your own…what

does that mean?• There is nothing personal on your business page. You have

to build a relationship• http://

www.practicalecommerce.com/articles/116966-15-facebook-marketing-tips-for-realtors

Dagmar Madden• You need a business/fan page• And then don’t share everything in the world on

that page (all within 5 minutes of each other)

Yates Astro• Need to build fan base• Reviews• No one wants to talk about bed bugs but bug

people• Posting links (like Courier article) but we have NO

idea why we’re reading this• Again y’all got the branding down…but think

relationships & community• Why share a photo album of the Mason’s? You

need to explain why you’re sharing this stuff.• Tag people (RTS Homes, etc.)

Ricardo Green• Reviews• You have an awesome cover photo!• Look at that livestream!!• You don’t have to pin everything to the top of

your page• BUY Canva or use a free resource• Verify your page

VIP Promo Products• People using the products not just products.

People buy from people…..relationships• Cover photo/profile pic • Consistency in posting• Use your customers• Use your community involvement/interaction that

you’re already good at!• Verify your page

Liberty County BOE• There’s an unclaimed page floating around that y’all need to merge into

your real page• Your page is hard to find because haven’t claimed a unique FB ID• Page isn’t verified• About section could be fleshed out• Recommend putting in a statement about “posts that are off topic, etc”

will be deleted and the user banned• Don’t have a video tab if you’re not posting videos• Things like “BGE iPad and Sundae Social” are BORING• Learn how to tag people and schools. You know what BGE is, we don’t!• No reviews• What do have this page linked to? Jeez Louise! Looks like Twitter maybe?• The pictures are infrequent.• Let us get to know YOU• https://www.socialfresh.com/facebook-pages-education/

Instagram• Don’t

o Post pics of yourself every dayo Post pics of you working every dayo Show us everything on your storyo Take and post crappy pictureso Not have a “look” on IG, everything should have the same feelo Forget you can pay to boosto Not be consistent o Not tell people who is currently “currating” the page

Instagram• Do

o Post consistently, that doesn’t mean several times a dayo Include a link in your bio to your website (trackable link-Google URL

Shortener)o Tag the location of your photoo Realize IG is a platform that wants artistic shotso They prefer no filterso The most popular filter if you use one is Mayfairo Learn how to tago Learn how to do your “story”o Realize people like motivational quoteso People like: animals, flowers, nature, sun, water, sky, childreno Use # (that’s not the pound sign!)o Follow users in your niche & comment on their posts

Twitter• Don’t

o Keep your account if you don’t tweeto Keep your account if you don’t like & shareo Not switch out your cover photoo Not tell people who is currating currently

Twitter• Do:

o Schedule tweets (ain’t nobody got time for that)o Look a relevant & trending #o Use #o Use trackable links back to your websiteo Make sure your profile is completeo Realize you can do up to 4 pics now, do them!o Realize the life a tweet is insanely short, tweet that info often

Fun & Useful Apps• 140it.com • Google URL shortener• Photofy• Letstag• Instafollow• Hootesuite• Latergrame.me • VSCO• Desygner