Social Media Workshop

Danny Vanhove, Director of Marketing Azlan, EMEA

Frank De Blok, Conversation & Program Manager

2.0/2011-03

© 2011 Azlan. All Rights Reserved.

Social Media is bigger than you think

What people are doing on social networks?

How we got involved in Social Media

From Social Media to Social Marketing

ROI of Social Media

2

© 2011 Azlan. All Rights Reserved.

Talking about a revolution…

3

© 2011 Azlan. All Rights Reserved.

How did we involved into Social Media

4

Our message needs to captivate the reseller attention

“Tell me something I don’t know.”(Seriously.)

Tech Data Confidential4

“I have been around long enough to recognize the difference between hype and true value.

What can you tell me that I haven’t already heard?

What can you do for me that I can’t do internally or what your competitors do?”

4

© 2011 Azlan. All Rights Reserved.

Azlan Social Media plan

5

2

3

4

5

7

6

8 Listen & Learn

Build the Strategy

Concept developmentTools, apps, which networks?

Define ownership

Execute initiatives

Measure, measuremeasure

Engage

Social Media

2

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Objectives & Strategy - Vision

6

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Objectives & Strategy - Mission

7

© 2011 Azlan. All Rights Reserved.

Objectives & Strategy – Target group

8

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Communication path

9

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Strategic tools

10

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Ownership

11

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How we started to bring this into practice

© 2011 Azlan. All Rights Reserved. 13

How we made sense of Social Media

© 2011 Azlan. All Rights Reserved.

and make our reputation … relevant, and make our reputation … relevant,

www.azlan.com

www.twitter.com/azlan_pr

1.0/2011-03