Social media workshop for Duke faculty, 2013

Working with Social Media in Academics

Duke University Office of News & CommunicationsCara RousseauAmanda Peralta

Our route:

Faculty panelTwitter (microblogging)

BloggingFacebook

Other networksnext steps

Working with Social Media in Academics | Overview

Cara RousseauDuke University Office of News & CommunicationsSocial & Digital Media

Email: [email protected]: @CaraRousseau

My contact info

Working with Social Media in Academics | next steps

1. Tweet 3 times using #DukeSocial2. Follow 3 people on Twitter3. Retweet 3 tweets

Your to-do list


Working with Social Media in Academics | Objectives

How can you use social media to establish your public presence?

In what ways can social media build your networks?

Working with Social Media in Academics | Objectives

Twitter

A social network and microblogging platform

Posts, limited to 140 characters, are similar in length to a text message

Working with Social Media in Academics | Twitter

Twitter Lingo*:

TweetFollower@Mention

Retweet#Hashtag

A public message sent on Twitter.Must be less than 140 characters.

A user who subscribes to another user’s messages. This act is called “following.”

Tagging another user in a Tweet.

Forwarding a Tweet to your followers.Often abbreviated “RT.”

Labels a message with a keyword that links to a broader conversation/topic.

“via” Giving credit to an information source.

*For more terms, refer to this SproutSocial blogpost


http://sproutsocial.com/insights/2011/03/twitter-term-definitions/



Anatomy of a Tweet

MentionHashtag

Reply


1. Tweet 3 times using #DukeSocial2. Follow 3 people on Twitter3. Retweet 3 tweets

Reminder! Your to-do list


Anatomy of a Tweet

Mention Hashtag

Embedded photo

Photo link


How might you strike a balance between personal &

professional tone?


Don TaylorPublic Policy

@DonaldHTaylorjrprofile blends professional health care

tweets with personal notes


Conversing with hashtags


http://youtu.be/KYIscc_XIdY

Let’s take a look at our Twitter accounts.


Let’s craft a few Tweets of our own.


How can you use Twitter to enhance the education

experience?


Emily SposetoRomance Studies@ProfssaSposeto

students use Twitter to practice Italian


Negar MottahedehLiterature, Women’s Studies

@TwitFilmTwitter film festival organized for Intro. to Film Studies


#DukeChatstudents and faculty participated in a live chats during the

Democratic & Republican National Conventions and the State of the Union


blogs

How are Duke University faculty and students using

blogs?

Working with Social Media in Academics | Blogs

Kevin SmithDuke scholarly communications

http://blogs.library.duke.edu/scholcomm/Source for advice and information about copyright

and publication issues


http://blogs.library.duke.edu/scholcomm/

http://blogs.library.duke.edu/scholcomm/

Peter UbelPeter Ubel on Health, Bioethics, and Behavioral Economics

http://www.peterubel.com/


Don Taylorfreeforall

http://donaldhtaylorjr.wordpress.com/Health policy and budget wondery and the politics of where they meet


http://donaldhtaylorjr.wordpress.com/

http://donaldhtaylorjr.wordpress.com/

Who Needs Feminism?whoneedsfeminism.tumblr.com

Student social activism project, sharing content


http://whoneedsfeminism.tumblr.com

http://whoneedsfeminism.tumblr.com

What platforms are available for blogging?


3 primary free options*:

Wordpress Blogger Tumblr

*To learn more about the advantages of each platform read this blogpost.


http://www.howtomakemyblog.com/popular/blogger-wordpress-tumblr/

Duke-hosted blogs:

Duke OIT & CIT offer a supported Wordpress blog option for Duke faculty, staff and students. Advantages: free, has local IT support and features several themes & plugins to customize any site.

sites.duke.edu


http://sites.duke.edu

http://sites.duke.edu

Facebook

Working with Social Media in Academics | Facebook

Dan ArielyEconomics

personal profile & professional page


Mark Anthony NealAfrican & African-American Studiespersonal page with follower content


Bill ChameidesNicholas School of the Environment

page associated with his blog


Dave JohnstonMarine Lab

page associated with his course’s app


Allow followers in 3 steps.


Go to facebook.com and click star in upper right-hand corner1


1


Click “account settings”2


Click “Followers” from the left column and then check the “Turn on follow” box

3



Create a Facebook page in 4 steps.


Go tofacebook.com/pages/create.php1


http://www.facebook.com/pages/create.php

http://www.facebook.com/pages/create.php

Select the page category that best fits your brand.2

image via Mashable


http://mashable.com/2011/05/22/how-to-facebook-page/

Complete the necessary page information.3

image via Mashable



Run with it.*4

*For tips on moving forward, check out this Mashable article





How can you use Facebook groups to enhance

the education experience?


Freshman Organic Chemistrya student-driven Facebook group


Web Developmentan official Facebook group for a house course


Groups at Dukerequire a campus email address to join

centralize Facebook groups for a particular campus


other networks and ideas


Google Authorship


1. Make sure you have a profile photo with a recognizable headshot.2. Make sure a byline containing your name appears on each page of your

content (for example, "By Steven Levy").3. Make sure your byline name matches the name on your Google+ profile.4. Verify you have an email address (such as [email protected]) on the

same domain as your content. https://plus.google.com/authorship

https://plus.google.com/authorship


LinkedIn


1. Make sure you have a profile photo with a recognizable headshot.2. Make sure a byline containing your name appears on each page of your

content (for example, "By Steven Levy").3. Make sure your byline name matches the name on your Google+ profile.4. Verify you have an email address (such as [email protected]) on the

same domain as your content. https://plus.google.com/authorship



“like” and add pages relevant to courses or interests to Facebook interest lists.


http://www.marismith.com/facebook-news-feed-interest-lists/

Create closed groups to peer-review content and hold in-depth conversations.


For open events, create Facebook events people can easily share with family and friends.


next steps

Make a Facebook Interest List for pages relevant to your research interests.


On Twitter, find peers and relevant accounts to follow (such as @DukeU).


http://www.twitter.com/dukeu

Complete your Twitter profile with a picture and bio. You can refer to this article for tips.


https://support.twitter.com/articles/100990-how-to-sign-up-on-twitter

Read the Twitter 101 article.


https://support.twitter.com/articles/215585-twitter-101-how-should-i-get-started-using-twitter

Duke Center for Instructional Technology (CIT)

They offer consultations and training to help instructors use technology in education.


http://cit.duke.edu/

http://cit.duke.edu/services/consult/

http://cit.duke.edu/services/training/

Online Resources

Lynda Campustechnology training

Mashablesocial media news & tips

PBS Media Shiftdigital media news

Social Media at Dukeuniversity social media directory & blog

Facebook guide for teachers

Social Media Guidelines for Communicators


http://oit.duke.edu/comp-print/training/online/lynda.php

http://oit.duke.edu/comp-print/training/online/lynda.php

http://mashable.com/

http://mashable.com/

http://www.pbs.org/mediashift/

http://www.pbs.org/mediashift/

http://socialmedia.duke.edu/

http://socialmedia.duke.edu/

https://www.facebook.com/safety/groups/teachers/






http://newsoffice.duke.edu/duke_resources/social-media-guidelines-communicators






Cara RousseauDuke University Office of News & CommunicationsSocial & Digital Media

Email: [email protected]: @CaraRousseau

My contact info


Thanks, and discussion.

Date post:	18-Oct-2014
Category:	Social Media
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