Date post: | 23-Jun-2015 |
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Healthcare |
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#rwjfcsp2014
Social Media: Friend or Foe? RWJF Clinical Scholars Social Media Training
Joyce Lee, MD, MPH Doctor as Designer Twitter: @joyclee
Open the homework http://bit.ly/rwjfcsp2014
Sign up for and open:
Twitter, Hootsuite, Buffer, Bulk Buffer, Tweetdeck, and Little
Porkchop
JAMA Pediatrics Social Media Editor
#rwjfcsp2014
How do I tweet? How do I change privacy settings until I
feel comfortable tweeting?
#rwjfcsp2014
What are the interface differences between Facebook,
Linkedin, and Twitter?
#rwjfcsp2014
What platforms are good for
engaging the public vs. research professionals?
73% of adults are on some kind of social networking site
Pew Internet http://goo.gl/oP5bKZ
67%
20% 15% 16%
13%
71%
22% 21% 18% 17%
Facebook LinkedIn Pinterest Twitter Instagram
2012 2013
Social Media
Site Use (%)
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How is content is presented on different social media channels?
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How can I be efficient with social media? How do you stay on top
of important feeds?
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How do I balance professional vs. personal use of social media?
Should I create 2 accounts? What is the right balance of professional
and personal tweets?
When a physician asks, “Should I post this on social media?” the answer does not depend on whether the content is professional or personal but instead depends on whether it is appropriate for a physician in a public space
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What are the do’s and don’ts of social media?
Remember HIPAA!
Don’t talk about patients, even in
general terms
If you wouldn’t say it in an elevator, don’t say it online
http://goo.gl/ZD2Rl6
“Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal”
Follow the 12-word Social Media Policy from the Mayo
Clinic
http://goo.gl/kxNca2
#rwjfcsp2014
The experience was underwhelming, I suspect
because I am a Twitter novice and don’t have many followers. How do you build a following?
Followers:
Tweet frequently. Have something interesting to say.
Livetweet events and breaking news. Find & follow people who share your
interests. Join the conversation.
Give more than you ask for. Join tweetups and Twitter chats.
Be yourself.
#rwjfcsp2014
How do you optimize the impact of social media use?
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How do we alert media about our research and work?
59% of journalists are on Twitter
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How do create a social media presence and brand yourself?
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How do you sell yourself in a humble and professional way? What is the balance between informative and obnoxious?
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How do you use Twitter to continue research discussions?
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What are tips for relating complex concepts to the media without your work getting used to portray an inaccurate point?
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How do you partner with creators of new media (apps) to provide health promotion interventions?
#quantifiedself #mhealth
#dataviz
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How do you effectively engage on social media?
Nightscout #wearenotwaiting
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Previous academic climates would never allow the reporting of results without proper peer review. How do you see social
media fitting in with or breaking that norm?
#rwjfcsp2014
How do you develop a media campaign? How you harness
harness social media for changes in community health through research dissemination, data collection, and building momentum for initiatives
(social movements)?
Articleurl&utm_campaign=social_42414&utm_medium=email&utm_source=healthdesignbyus Articleurl&utm_campaign=social_42414&utm_medium=twitter&utm_source=@healthbyus Articleurl&utm_campaign=social_42414&utm_medium=facebook&utm_source=healthdesignbyus
Then use a shortener like Bitly.com
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Wise words from one of your very own:
I believe it is likely inevitable that all
of us will need to learn how to tweet about our research and topics that are relevant to our
careers
Thanks to: University of Michigan RWJF CSP
The network on Twitter Jianqi Chen, Wei Wang
I love twitter
Follow @joyclee & @healthbyus http://www.doctorasdesigner.com/
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