Date post: | 01-Nov-2014 |
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Making the most of Making the most of Social MediaSocial Media
Matthew WallisSnr. Vice President Sales
EMEA and Asia
Or.........Do you “TWEET”???Or.........Do you “TWEET”???Or.........Do you TWEET ???Or.........Do you TWEET ???
It’s a brave new world!!It’s a brave new world!!It s a brave new world!!It s a brave new world!!
Facebook........350 Million users55 Million updates/day55 M ll o updates day
3.5 Billion pieces of content“If Facebook was a nation it would be the 3rd“If Facebook was a nation it would be the 3rd
most populous after China and India “Source: Economist
Windows LiveM SMySpaceLinkedInTwitterTwitter
Social Networking surpasses E mailSocial Networking surpasses E mailSocial Networking surpasses E mailSocial Networking surpasses E mail
Australia
Average time spent on Social Media
Italy
Britain
South Korea
USA
Hours/day
Brazil
Spain Hours/day
France
Germany
0 1 2 3 4 5 6 7 8
Japan
Source: Economist
Who do you trust??Who do you trust??Who do you trust??Who do you trust??
% of respondents
Radio
Billboards
Newspapers
Magazines
Brand Sponsorship
Television
Trust Somewhat
Trust Completely
Consumer Forums
Editorial Content
p p p y
Brand Websites
Consumer Forums
Source: Economist0 10 20 30 40 50 60 70 80 90 100
Friends Reccomendations
How do customers buy IT today ?How do customers buy IT today ?How do customers buy IT today ?How do customers buy IT today ?
They read blogsThey check forums or online groupsThey check forums or online groupsThey ask friends in social networksWhen they are ‘ready to buy’ their product decision is pretty
h i much set in stone.
They mostly ignore advertisingHate cold callsHave email spam filters and can opt out of lists
Vendors/Resellers are no longer the local go to point for information – prospect customers use the internet to research and social networks to validateresearch and social networks to validate.
How do most vendors sell today?How do most vendors sell today?How do most vendors sell today?How do most vendors sell today?
Buy contact listsDo mail shotsAdvertise using Google ads and billboardsFollow up with cold calls Follow up with cold calls Engage call centresQualify leadsQ yCall and try to get an appointmentStart the sales process
Perhaps it’s time to change!!!!!p g
Some background ......Some background ......Some background ......Some background ......
Setting Standards i D kt P bli hiSetting Standards i D kt P bli hiin Desktop Publishingin Desktop Publishing
3 million+ QuarkXPress users worldwide5 billion+ pages produced using QuarkXPress
Three Legs to our game !!Three Legs to our game !!Three Legs to our game !!Three Legs to our game !!
DesktopDesktop EnterpriseEnterprise
PromotePromote
DesktopDesktop EnterpriseEnterprise
GED11
Slide 10
GED11 Should Promote be SMB for consistency seeing as Quark Promote is a product but desktop and enterprise are not?
I'm also not particlarly keen on the 3 leg stool imagery. I think it's fine to say it but there are better ways to represent the business as currentlyit doesn't make us look very grown up. I can help if needed although I'm sure we must have existing slides.Gavin Drake, 01/04/2010
Social Media effects ALL Channels....Social Media effects ALL Channels....Social Media effects ALL Channels....Social Media effects ALL Channels....
Quark has multiple channels to market
The Channel Partners are very key for QuarkQuark........
A d j l i h S i l And we are just learning how to use Social Media!!
Let’s take a look at an example.....p
GED12
Slide 11
GED12 Presumeably this slide needs some updating as this will not be a channel specific event.Gavin Drake, 01/04/2010
Social Networking siteSocial Networking siteSocial Networking siteSocial Networking site
Objectives of SiteObjectives of SiteObjectives of SiteObjectives of Site
Initial when we launched in 2008• Drive upgrades of our software to late adopters by
referencing a wide range of users of the current version from world famous designers, to global companies to ‘unknown designers’ i e find someone companies to unknown designers i.e. find someone like you
NowNow• Build an online community for designers• Establish Quark as brand associated with great design • Establish Quark as brand associated with great design
and a company that is passionate about design• Provide a platform for Quark to communicate with Provide a platform for Quark to communicate with
designers
Other componentsOther componentsOther componentsOther components
• Facebook application – “What Font are you?”• Live events for designersve eve ts o des g e s• Blogs• Twitter• Twitter
Statistical ResultsStatistical ResultsStatistical ResultsStatistical Results
Registered Users: 19,957Gallery Uploads: 4,845Unique Visitors: 415 681
Also track user engagement through:• New CommentsUnique Visitors: 415,681
Top 10 Visits by country
New Comments• New Ratings• New Uploads
27%4%4%
3% 2% 2%
Top 10 Visits by countryUnited States
United Kingdom
G
• Send to a Friend
10%
5% Germany
France
Italy
Canada
24%
Canada
Spain
India
Mexico19%
Mexico
Australia
Market resultsMarket resultsMarket resultsMarket results
• Design community is more engaged with the Quark Brand
• Quark brand is better respected by the creative magazinesg
• Reaching a much younger demographic• Extended Quark’s online reach• Extended Quark’s online reach
Social Media and PRSocial Media and PR
Blogs8x8 London was mentioned on a number of prominent design blogs perhaps the first time blogs, perhaps the first time Quark has appeared on these design focused blogs. We also provided a limited number of free tickets as prizes for free tickets as prizes for bloggers to give away on their sites. See some examples at http://noisydecentgraphics.typepad.com/, pad.com/, http://www.airside.co.uk/blog/?p=259.
Social Media and PRSocial Media and PR
TwitterWe setup #8x8 as a live Twitter feed for the event (http://twitter.com/#search?q=%238x8). Tweets were appearing online about 8x8 in advance of the were appearing online about 8x8 in advance of the event but then at the event itself we encouraged attendees to leave their phones on silent and Tweet on the event. The host had access to the incoming Tweets and was then able to read out some of the Tweets and was then able to read out some of the best throughout the evening. The Tweeting continued after the event concluded. Just search for 8x8 on Twitter to see.
Social Media and PRSocial Media and PR
Media Partners
Design Week was the Media Partner for the event and as such let us promote the
t f f h t th i b ib event free of charge to their subscribers using eshots, online banner ads and media coverage. In addition we setup a 1:1 interview with Vaughan Oliver (arguably th t ll k k ) d the most well-known speaker) and Computer Arts magazine. This will appear in in their next issue. We also filmed the interview and will provide an edited
i il d igversion on ilovedesign.com
Press Coverage
A press release and subsequent media alert drove stories in Macworld, Digital Creative Arts, Design Taxi and many more media that helped drive interest and ticket sales in the event but also just great free exposure for the Quark brand.
Ilovedesign.com on the iPhoneIlovedesign.com on the iPhoneIlovedesign.com on the iPhoneIlovedesign.com on the iPhone
Free app for iPhone/iPod Touch/iPadFeatures include:
News feed See the latest activity News feed - See the latest activity on the siteGallery - Easily browse and interactwith design projects including your design portfoliog pMy account - Log into your ILoveDesign.com account to see and show off your projects and and show-off your projects and comment on and rate other people’s designs
New Flash Magic CampaignNew Flash Magic CampaignNew Flash Magic CampaignNew Flash Magic Campaign
New Flash Magic CampaignNew Flash Magic CampaignNew Flash Magic CampaignNew Flash Magic Campaign
• Focussed on driving awareness and adoption of Flash and Web design features in QuarkXPress 8
• Strong social media element• Strong social media element
• Magic Passwords that unlock downloads have been placed on various social media platforms
• Users can become Quark Magicians with benefits including a LinkedIn Recommendation and display of work on social media sitessites• Rebranded Twitter Feed• New and branded QuarkXPress Facebook Group• Rebranded youtube.com QuarkXPress 8 channel• Renamed Forums to School of Flash Magic• New LinkedIn Group for QuarkXPress Magicians• New LinkedIn Group for QuarkXPress Magicians
Some thoughts and conclusionsSome thoughts and conclusionsSome thoughts and conclusionsSome thoughts and conclusions
Th f i b k d hThe future is about market depthand involvement,and involvement,
NOT market width and awareness.
Different marketing vehicles by buyers at t f th b i
Different marketing vehicles by buyers at t f th b i stages of the buying processstages of the buying process
Awareness Discovery Validation
Industry News
Industry Analysis
Advertising
Viral Messages
Podcasts
Search
Webinars
Tradeshows
Blogsg
Vendor Sites
Social Media AdviceSocial Media AdviceSocial Media AdviceSocial Media Advice
• Make sure it’s someone’s job (not just a ‘if remember activity’)
• Have a plan and schedule
H it i f d idi i ti l i l di • Have criteria for deciding is a particular social media vehicle is adding value to your business.
• For certain social media you will need domain experts from your company participating e.g. LinkedIn groups
• Be innovative
Happy TWEETING and BLOGGINGHappy TWEETING and BLOGGINGHappy TWEETING and BLOGGINGHappy TWEETING and BLOGGING
Thank you yQUESTIONS??