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Social Media World Forum 2013 Recap (SMWF)

Date post: 13-Jan-2015
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Social Media World Forum 2013 (SMWF) was a two-day event focused on social marketing and social media for business. This presentation is a breakdown of the event and its major discussion points, including mobile optimization, audience engagement, and social monitoring.
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by socialeddy.com SOCIAL MEDIA WORLD FORUM -RECAP 2013- @SocialEddy
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Page 1: Social Media World Forum 2013 Recap (SMWF)

by socialeddy.com

SOCIAL MEDIA WORLD FORUM

-RECAP 2013-

@SocialEddy

Page 2: Social Media World Forum 2013 Recap (SMWF)

2/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Social Media World Forum 2013

took place at The Brewery in

London on March 18-19.

SMWF 2013 RECAP@SocialEddy

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3/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Some of the hottest names in social

media were in attendance to show

off the latest technology and

brand-building strategies.

SMWF 2013 RECAP@SocialEddy

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4/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Leaders from some of the world’s

biggest brands offered tips and in-

sight on audience engagement,

social commerce, brand-building,

and other hot topics in social media

today.

SMWF 2013 RECAP@SocialEddy

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5/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

The conference really got in motion

with the Engagement Panel, which

focused on the most crucial ele-

ment in social media marketing: in-

teracting with social users.

SMWF 2013 RECAP@SocialEddy

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6/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

“Brands have to learn to basically

let go a little bit because the brand

voice isn’t defined by you but,

especially with social engagement,

defined by your users.”

Engagement Panel moderator Paul

Papadimitriou (@papadimitriou)

highlighted the need for brands to

let customers take the lead...

SMWF 2013 RECAP@SocialEddy

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...while Carl Barkey, Head of Social

Media Customer Engagement at

American Express, emphasized the

need for brand transparency:

“You want to be transparent. You want to be an open brand. It’s critically important in social that you don’t

appear defensive.”

SMWF 2013 RECAP@SocialEddy

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Several of the speakers discussed

the importance of knowing who

social users are and treating them

like actual people, not mindless

consumers.

SMWF 2013 RECAP@SocialEddy

Page 9: Social Media World Forum 2013 Recap (SMWF)

9/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Prelini Udayan-Chiechi, Director of EMEA

Marketing at Lithium Technologies,

painted a picture of today's modern

customer in a presentation titled "Get

Serious About Social: Own the social

experience."

SMWF 2013 RECAP@SocialEddy

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"We are living in the dawn of the mobile, social, and incredibly

empowered customer."

SMWF 2013 RECAP@SocialEddy

Page 11: Social Media World Forum 2013 Recap (SMWF)

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Dominic Burch, Head of Corporate Com-

munication and Social Media for British

supermarket chain ASDA, got real about

engagement in a presentation titled

“Social for building stronger customer

relationships.”

SMWF 2013 RECAP@SocialEddy

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“Social media is no different than real life. People want to engage as an equal and they

want to engage on things that are relevant to them.”

-- Dominic Burch

SMWF 2013 RECAP@SocialEddy

Page 13: Social Media World Forum 2013 Recap (SMWF)

13/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

The Social Media Insight & Analysis

Panel focused on the importance of

monitoring in measuring success

and executing social marketing

campaigns.

SMWF 2013 RECAP@SocialEddy

Page 14: Social Media World Forum 2013 Recap (SMWF)

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Cordell Lawrence explained how Jack

Daniel's analyzes data to drive cam-

paigns aimed at whiskey drinkers world-

wide:

"Essentially what we’re trying to do is enable closer and more accurate analysis of opinion, so that you

can use that to make actual decisions that will drive your campaigns, drive your strategy.

SMWF 2013 RECAP@SocialEddy

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All of the brands in the Social Media In-

sight & Analysis Panel (Jack Daniel’s,

Crimson Hexagon, and Universal Music

Group International) said they use

Google Analytics to gain knowledge

about the success of their social media

efforts.

Google Analytics Rock!Are you using Google Analytics? If so, go you!

SMWF 2013 RECAP@SocialEddy

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16/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Many of the speakers at the confer-

ence noted that social should not

be an end in itself but a means for

achieving brand objectives.

SMWF 2013 RECAP@SocialEddy

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Jim Rosenberg, Head of Online & Social

Media at the World Bank

"There's no head of photocopiers. There's no head of water coolers...Social media is just another way to do

your work."

SMWF 2013 RECAP@SocialEddy

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Brand leaders in the Social Content

Strategies Panel discussed the im-

portance of engaging customers via

powerful content.

SMWF 2013 RECAP@SocialEddy

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Jeremy Waite, Head of Social Consulting

at Adobe EMEA, reminded everyone that

great content is content that starts a

conversation:

"It’s about talking to an audience. It's about having that back-and-forth interaction."

SMWF 2013 RECAP@SocialEddy

Page 20: Social Media World Forum 2013 Recap (SMWF)

GO MOBILEOR GO HOME.

20/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

Mobile optimization was one of the

biggest points discussed at the

event. Brands that don't get mobile

will fall behind.

SMWF 2013 RECAP@SocialEddy

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"Think mobile first."Marc Blinder, Director of European Operations, Adobe

SMWF 2013 RECAP@SocialEddy

Page 22: Social Media World Forum 2013 Recap (SMWF)

CUSTOMERSBEFORE COOL.

22/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

In a presentation titled "Utilising

consumer engagement to drive

social commerce," Karlijn Vogel-

Meijer, Manager of Social Media at

KLM, stressed the importance of

putting customer needs before

overwrought campaigns:

SMWF 2013 RECAP@SocialEddy

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"You can do all the cool campaigns you want, but if you don’t get the basics

straight, you’re lost.”

-- Karlijn Vogel-Meijer

SMWF 2013 RECAP@SocialEddy

Page 24: Social Media World Forum 2013 Recap (SMWF)

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Listen to your audience first and then engage

Share content that your audience wants to consume

Make each piece of content you share really count

Measure responses to help drive your strategy

Share content relevant to you and your audience

Don’t talk to your audience; engage in a conversation

Use social media tools to curate content and listen to your audience

Optimize for mobile or fall behind

Customers first; Cool campaigns second.

KEY TAKEAWAYS FROM SMWF 20131

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SMWF 2013 RECAP@SocialEddy

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25/25socialeddy.com // twitter.com/SocialEddy // facebook.com/SocialEddy

For help with your content marketing

efforts, visit www.socialeddy.com.

SEE YOU IN 2014!

SMWF 2013 RECAP@SocialEddy


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