SOCIAL MEDIA & YOU

FEBRUARY 28, 2012

50% of people follow brands in social media

40% of companies admit to having no training or governance of social media

89% of agencies said they would use Facebook to advertise for their clients in 2012

50% of people follow brands in social media

50% of people follow brands in social media

40% of companies admit to having no training or governance of social media

89% of agencies said they would use Facebook to advertise for their clients in 2012

50% of people follow brands in social media

The Internet is becoming the town square for the global village of tomorrow.”“ Bill Gates

BIG PICTURE

Brain Solis

TYPES OF SOCIAL MEDIA

FACEBOOK like, timeline, eventsTWITTER hashtag, RT, @, twitpic, tinyURLGOOGLE+ circles, hangoutsLINKEDIN groups, boards, recommendations

TERMINOLOGY

Facebook

Facebook

Twitter

Twitter

LinkedIn

YouTube

YouTube

Pinterest

Instagram

FourSquare

Google+

HR & Groups

Listen

Plan

Participate

Evaluate

HOW TO USESOCIAL MEDIA?

LISTEN

free & paid tools

PLAN

PARTICIPATE

EVALUATE

SOCIAL MEDIASNAPSHOTS

Perfect Landing

Rogue Tweet

Response

Reaction

A FEW TIPS

Have an editorial calendar to fall back on

to make managing it seem more… manageable

Measure results – Think ROE not ROI A FEW TIPS

Keep marketing messages to a minimumA FEW TIPS

Always play on the offenseA FEW TIPS

It is more than just a marketing team effortA FEW TIPS