Date post: | 11-Feb-2017 |
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Business |
Upload: | algolytics |
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Extending customer intelligence
approach by social context
Social Network Analysis with AdvancedMiner-SNA
© Algolytics. All rights reserved. 2
SOCIAL NETWORK ANALYSIS (SNA) - WHAT IS IT ABOUT?
Customer interaction data
• call data records
• cash flows and money transfers
• usage/activation of products
© Algolytics. All rights reserved. 3
SOCIAL NETWORK ANALYSIS (SNA) - WHAT IS IT ABOUT?
Customer interaction data
• call data records
• cash flows and money transfers
• usage/activation of products
SNA results
• detecting communities (e.g. friends, relatives, business partners)
• identifying the customer’s social role within the community
• measuring the customer’s strength of influence on his/her surrounding community
• tracking the marketing message propagation among the customers
© Algolytics. All rights reserved. 4
SOCIAL NETWORK ANALYSIS (SNA) - WHAT IS IT ABOUT?
Customer interaction data
• call data records
• cash flows and money transfers
• usage/activation of products
SNA results
• detecting communities (e.g. friends, relatives, business partners)
• identifying the customer’s social role within the community
• measuring the customer’s strength of influence on his/her surrounding community
• tracking the marketing message propagation among the customers
Business applications
• viral marketing
• up-sell
• cross-sell
• saturation
• product recommendation
• prevention of customer churn, fraud or payment delays on the community level
• enhancement of customer satisfaction and loyalty (Customer Experience Management)
© Algolytics. All rights reserved. 5
THE MAP OF SNA APPLICATIONS
Customers Data Warehouse
Algolytics: Analytical data marts + SNA variables
Scoring models Analytical Environment Business rules
© Algolytics. All rights reserved. 6
THE MAP OF SNA APPLICATIONS
Customers Data Warehouse
Algolytics: Analytical data marts + SNA variables
Scoring models Analytical Environment Business rules
Credit scoring
Debt
collection
Fraud scoring Campaign Management
Retention Up-sell
Cross-sell
Acquisition (member gets
member, saturation,
conversion)
Customer
Experience
Management
(customer loyalty
& satisfaction)
© Algolytics. All rights reserved. 7
THE MAP OF SNA APPLICATIONS
Customers Data Warehouse
Algolytics: Analytical data marts + SNA variables
Scoring models Analytical Environment Business rules
Credit scoring
Debt
collection
Fraud scoring Campaign Management
Retention Up-sell
Cross-sell
Acquisition (member gets
member, saturation,
conversion)
Customer
Experience
Management
(customer loyalty
& satisfaction)
© Algolytics. All rights reserved. 8
THE MAP OF SNA APPLICATIONS
Customers Data Warehouse
Algolytics: Analytical data marts + SNA variables
Scoring models Analytical Environment Business rules
Credit scoring
Debt
collection
Fraud scoring Campaign Management
Retention Up-sell
Cross-sell
Acquisition (member gets
member, saturation,
conversion)
Customer
Experience
Management
(customer loyalty
& satisfaction)
The increase of revenue, loyalty
and size of the customer base
© Algolytics. All rights reserved. 9
Interested in predictive analytics solutions and applications?
Visit Algolytics blog
algolytics.com/blog click here to open
analytical tips and tutorials
industry news, webinars and
other events about predictive
analytics
back to SNA problems & solutions…
© Algolytics. All rights reserved. 10
■ Including social interaction information
(who is the true influencer, community detection…)
■ Allowing application of the most effective marketing
channel – Viral spread
Extended
Customer Insight
Algolytics
PROBLEM & SOLUTION
Telecoms & other customer-
data-centric companies
■ Customer Churn
■ Cross/Up selling
■ Customer Lifetime value
…
Use social
interaction data
Making use of customer social interaction data
Predictive Analytics Solutions
SNA software
© Algolytics. All rights reserved. 11
Specialized tools
for social network
analysis and modelling
WHAT DO WE OFFER?
• Our expert knowledge
on how to run a successful
marketing campaign based
on the SNA solution
• Team of experienced
consultants (13 years
in telecoms analytics)
AdvancedMiner
SNA software
© Algolytics. All rights reserved. 12
Specialized tools
for social network analysis
and modelling
ADVANCEDMINER SOCIAL NETWORK ANALYSIS SOFTWARE
Innovated solution addressing
issues of problematic SNA use:
adapted
for specific CRM
applications
flexible
social roles
social measures small communities
identification
comprehensive platform behind
the SNA solution
AdvancedMiner
SNA software
© Algolytics. All rights reserved. 13
WHAT’S NEXT?
We also provide
additional analytical
products, besides SNA
Flexible extensions thanks to SNA integration
with comprehensive Analytical environment (Algoline)
Integration of SNA
and other systems
into a single
multipurpose
analytical system
Implementation
of enterprise
automated
prediction analytics
Analytical
Environment
Text mining
Predictive models
Data Quality
Real-time scoring
and decisioning
Other analytical
products
Proof of Concept
Trial
Full
implementation
SNA software
application
© Algolytics. All rights reserved. 14
ALGOLINE – INTEGRATED ANALYTICAL PLATFORM
Our solutions support the entire analytical process, are
efficient and cost effective
Support for all types of users
• Fully automated mode - for beginners
• Semi-automated mode - for less advanced users
• Customised scripts - for advanced users
© Algolytics. All rights reserved. 15
Algoline platform
■ software development on demand
■ new analytical features
(2 year project co-funded by EU)
WHY IS OUR ANALYTICAL SOFTWARE DIFFERENT?
■ extensive Customization by user
■ powerful Python-based language
Commercially used in big telco projects
■ millions of customers
■ thousands of variables
■ 9 years of the software
in commercial use
■ tested and applied
in telecoms and banks
Robust data
processing
Flexible solutions
Reliable product
Evolving
© Algolytics. All rights reserved. 16
■ an analytical environment, AdvancedMiner with SNA
■ quickly adaptable to specific projects
Software easily integrates with all major data-processing software vendors (e.g. Teradata, SAS, Oracle, Business Objects, ...)
■ reduces the cost and risk of the project
■ such integration has already been carried out in our
previous projects
Changing data analytics into business results
■ Over ten years of experience in analytical projects
for the banking & telco companies
■ knowledge on how to run a successful marketing
campaign based on the SNA solution
■ able to interpret the analysis results in telco market
■ Strong competitive advantages
of the SNA software
■ Development backed by a 2 year-long R&D project
co-funded by the EU
ALGOLYTICS: WHY CHOOSE US
Our own software products
and development team Integration
SNA business know-how Innovation
For updates
visit Algolytics blog
algolytics.com/blog click here to open
Visit AM-SNA product webpage:
http://www.algolytics.com/products/advancedminer-sna
and contact us for more information