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Social Networking 101 Pam Greenberg National Conference of State Legislatures NCSL Spring Forum, April 2009
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Page 1: Social Networking 101 - ncsl.org€¦ · Social Networking 101 ... The most popular social networking sites on the web*: Top Five Social Networking Sites Rank Site Unique Visitors

Social Networking 101

Pam GreenbergNational Conference of State LegislaturesNCSL Spring Forum, April 2009

Page 2: Social Networking 101 - ncsl.org€¦ · Social Networking 101 ... The most popular social networking sites on the web*: Top Five Social Networking Sites Rank Site Unique Visitors

Social Networking 101

………………………………………………………………………………………What is Social Networking?3:24 PM Apr 17th from the web

………………………………………………………………………………………Who's on Social Networks?1:24 PM Apr 17th from Tweetdeck

……………………………………………………………………………………….Legislatures Using Social Networking1:22 PM Apr 17th from web

……………………………………………………………………………………….

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Social Networking Sites

What is Social Networking?

Social networks are membership communities on the web where individuals can create a profile, connect to other users, and share interests and activities through online messaging, email, photos, video, blogs or discussion groups.

Social networks are interactive online membership communities.

Suddenly, it seems as if the whole world is using social networks.

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Source: boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), article 11. http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html

Launch and Growth of Social Network Sites

Source: Social Networks Grow: Friending Mom and Dad, by Amanda Lenhart,Senior Research Specialist, Pew Internet & American Life Project, January 14, 2009 http://pewresearch.org/pubs/1079/social-networks-grow

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Examples of Social Networking Sites(in 140 words or less)

Facebook and MySpace allow users to create a website about themselves, add photos and graphics, send email, post messages, and link their profile with friends'3:24 PM Apr 17th from web………………………………………………………………………………………………………………………………………………………………………………………………..

Twitter is a microblogging service that allows people to stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?3:24 PM Apr 17th from web…………………………………………………………………………………………………………………………………………………………………………………………….

LinkedIn and Plaxo are business-oriented sites where users create a professional online identity, exchange ideas and opportunities, and stay informed via contacts and news.3:24 PM Apr 17th from web……………………………………………………………………………………………………………………………………………………………………………………………….

YouTube, Flickr and Picasa are examples of video sharing websites where users can upload, view and share photos and video clips. 3:24 PM Apr 17th from web……………………………………………………………………………………………………………………………………………………………………………………………….

Delicious and Digg are social bookmarking and aggregation sites where users find, store and share content and vote and comment on others' links.3:24 PM Apr 17th from web………………………………………………………………………………………………………………………………………………………………………………………………

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Rankings of Social Networking Sites

The most popular social networking sites on the web*:

Top Five Social Networking Sites

Previous RankMonthly VisitsUnique VisitorsSiteRank

9

16

22

1

21,191,373,33968,557,534Facebook.com1

42,744,43811,274,160LinkedIn.com5

53,389,9747,645,423Fixster.com4

54,218,7315,979,052Twitter.com3

810,153,53658,555,800MySpace.com2

Source: compete.com, January 2009

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Americans Online

…………………………………………………………………………………• 73% of adults in the U.S. go online

3:24 PM Apr 17th from web

………………………………………………………………………………• 55% of adults have broadband at home

1:29 PM Apr 17th from web

…………………………………………………………………………………

Source: Pew Internet Project Data Memo, Generations Online in 2009, January 28, 2009

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Who Uses Social Networking Sites?

• 35% of online Americans3:24 PM Apr 17th from web……………………………………………………………………………………………

• Equally split between men and women3:24 PM Apr 17th from web……………………………………………………………………………………………

• Teens twice as likely to use as adults (65% vs 35%)3:24 PM Apr 17th from web……………………………………………………………………………………………

Source: Adults and Social Network Sites, Pew Internet & American Life Project, January 14, 2009

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Who Uses Social Networking Sites?

57Ages 24 to 34

19Ages 45 to 54

Source: Adults and Social Network Sites, Pew Internet & American LifeProject, January 14, 2009

7Ages 65 and older10Ages 55 to 64

30Ages 35 to 44

75 % Ages 18 to 24

Percent of Online Adults with a Social Network Profile

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Who Uses Social Networking Sites?

27MySpace

40LinkedInSource: Adults and Social Networking Data Memo, Pew Internet & American Life Project, January, 2009 (from May

2008 data)

26Facebook

31TwitterMedian Age of Users of Social Network Sites

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Political InfluentialsMore likely to volunteer, donate, promote candidates and join causes through online and word-of-mouth advocacy.

• At the cutting edge of using technology for political communication.3:24 PM Apr 17th from web………………………………………………………………………………………………………………………………

• Tend to be "multimedia content creators"3:24 PM Apr 17th from web………………………………………………………………………………………………………………………………

• Send and receive more political text messages3:24 PM Apr 17th from web

………………………………………………………………………………………………………………………………Source: Poli-fluentials: The New Political Kingmakers, GWU Institute for Politics, Democracy & the Internet, Oct. 2007.

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Legislative Use of Social Networking Sites

Who's Using?

• Legislators• Legislative staff• Legislative offices• Caucuses in about

half the states 0

2

4

6

8

10

12

14

Facebook MySpace Twitter YouTube

No.

of S

ites

RepublicanDemocrat

Legislative Caucuses

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Arizona House GOP on Twitter

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Utah Senate Majority on Facebook

..

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Illinois Senate Democrats on MySpace

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Michigan Senate Democrats on YouTube

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Washington Senate Democrats on Google Moderator

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MN House Information Services on Twitter

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What to Know About Social Networking

1. Know your purpose and goals2. Know your limits3. Know your audience4. Know your security5. Know your policies

Displaying 5 topics See All

Discussion Board

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NCSL's Social Networking Presence:

• Blog―The Thicket at State Legislatures: http://www.ncsl.org/programs/press/about_thicket.htm

• Twitter: http://search.twitter.com/search?q=NCSLCOMM

• Ning: http://statelegislatures.ning.com/

• Flickr: http://flickr.com/gp/36317372@N08/3UZ0X8

• And coming soon to Facebook

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Pam GreenbergNCSL7700 E. First PlaceDenver, CO 80230(303) 364-7700 ext. [email protected]


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