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Social Networking and Twitter in Medical Education

Larry Hurtubise MA, @hur2buzyNick Kman MD @DrNickKman

David Stukus MD @AllergyKidsDoc Diane Lang @MomoFali

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#learningoals• Discuss, Develop and Demonstrate strategies for

leveraging social media networking sites (twitter) for dissemination of scholarly work and medical education

• Compare and contrast the features and benefits of social media networking sites for development of a national reputation.

• Use basic feature of Twitter like #, and @, as well as deleting tweets to best harness the potential reach of your profile, expand your social network, and develop a national reputation

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Practice Points

• Identify and reflect upon your digital identity and your own goals• Observe and establish comfort first. Think, then contribute.• Lurk before you leap• Apply existing social media guidelines, and develop individual guiding

principles• Use social media to disseminate evidence-based health information,

enhancing public health• Engage, learn, teach, mentor: reflect on process• Tap into the power of a community and advance your academic

productivity by expanding your professional network

#12tips @Kind4Kids

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Identify and reflect on your digital identity and your own goals

Observe and establish comfort first. Think, then contribute.

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#passion• What subject are you passionate

about?• Who do you want to share that

information with?• Who else is passionate about it?

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#hashtags and @usernames on Twitter

• Use the hashtag symbol # before a relevant keyword or phrase (no spaces) – Hashtags can occur anywhere in the Tweet– Clicking on a hashtagged word in any message shows you all

other Tweets marked with that keyword.– Hashtagged words that become very popular are often

Trending Topics.• Using hashtags correctly:

– If you Tweet with a hashtag on a public account, anyone who does a search for that hashtag may find your Tweet

– Don't #spam #with #hashtags. – Use hashtags only on Tweets relevant to the topic. Use an @username to mention someone in your Tweets

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Deleting a Tweet1. Sign in to Twitter.com.2. Visit your Profile page.3. Locate the Tweet you want to delete.4. Click the More icon (•••).5. Click Delete Tweet.6. Done! Your Tweet has been deleted.

https://support.twitter.com/articles/18906-deleting-a-tweet#

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Tap into the power of a community and advance your academic productivity by expanding your professional network

Using Twitter to Create Your Personal Brand

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What’s in a Name?• @AllergyKidsDoc vs. @AsthmaKidsDoc• What’s taken?• What’s available?• What’s your message????

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What’s in a Profile?• Picture• Name• Professional affiliations• Location• Interests• Links to other sites – cross promotion!!

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Use social media to disseminate evidence-based health information, enhancing public

health

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Why Should Health Care Experts Engage with Social Media?

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Why Should Health Care Providers Engage with Social Media?

• GOOD health info• Positive view of doctors• Significant insight• Trusted• Expert• Learn• Accessibility• Thought leaders • Forward thinkers

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Let’s Start with What NOT to Do

• Do not discuss politics or religion– Too risky, will alienate a subset of your followers/friends

• Do not send the same message over and over and over– People are really good at spotting spam and will RUN – Can promote yourself/content within reason

• Do not leave your account unattended for long stretches of time

• Don’t follow then unfollow once they follow you back• Before you hit ‘send’: Always remember – if you put

something out there, the entire world can see it and it NEVER goes away

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Now What SHOULD You Do• Get involved! Join the conversation, even if it seems like

no one is listening…they will soon enough• Start following others who you’d like to emulate• Post/Retweet content from others that you think your

followers will find worthwhile– The content originator may notice and return the favor– Can copy and retweet as yourself or just retweet other’s posts

• Makes you less ‘selfish’

• Engage with and thank those who follow or retweet your posts

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What Else Should You Do?• Schedule tweets/posts

– Try different times of day/week– Can use analytics to help or judge for yourself

• Stay current– Post messages about latest research– Comment on hot topics/media stories– Join live Twitter chats

• Stay relevant– Develop your own voice– Pretend like the ‘plagiarism’ police are always watching

• Provide content– Links to helpful and reputable sites – News articles– Journal articles/abstracts

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Most Importantly…• Have FUN!• You’ll get out only what you put in• Develop new relationships with colleagues from around

the world• If you choose, let your followers learn about you

– Nothing wrong with getting personal– Patients may connect with you on another level if you have

similar interests• Mix it up!

– Pictures– Videos– Inspirational quotes

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Engage, learn, teach, mentor: reflect on process

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Nick

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An On-Line Curriculum

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Twuffer for Lecture Pearls

http://www.twuffer.com/

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http://www.slideshare.net/?ss

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On Line Quotes…

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The Power of Social Media• Snake Bite or Knee Replacement?

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#engage #learn #teach Activity

• What questions do you have about engaging learners?

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Apply existing social media guidelines, and develop individual guiding principles

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Nationwide Children’s Hospital

Social MediaPolicy & Training

Nationwide Children’s Hospital Social Media Landscape

• Reach nearly 300,000 users (FB, Twitter, Instagram, Tumblr, Pinterest, Google+ and Periscope)

• 13 service-line Facebook pages• 35 service-line or doctor-run Twitter accounts• 3 You Tube Channels• 2 podcasts• 2 blogs with more than 160 authors, most of whom are clinicians

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The Bad Side of Social Media

Monday:Comment madeby staff member

to parent

Tuesday:Dad posts to

Facebook about rude comment by staff member at

NCH

Tuesday:NCH exec sees

post on Facebook after being shared by

a friend

Wednesday:Dad’s initial post is shared more than 10,000 times on

Facebook

Thursday:Story is picked up by media

in Virginia and, internationally, in Ireland

“Dad BLASTS Hospital for Rude Behavior”

Friday: Post goes viral

Saturday:Post has been shared or viewed more than

600K times

Twitter Branding

What Do You Do With Negative Comments?

- Timeliness

- Take it offline

- Elevate

- Respond

- Don’t feed the trolls

LinkedIn Branding

LinkedIn Summary Best Practices

• First Person

• Answer Three Questions1. Tell us not what you do, but what you love about

what you do.2. How do you spend your work days?3. When you aren’t working or spending time with your

family, what do you like to do?

Additional Resources

- http://www.nationwidechildrens.org/social-media

- CME Module- http://www.pediacastcme.org/

- Twitter Guide for Physicians

- LinkedIn Tips for Doctors

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Questions?

Thank You