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Social Networking Basics

Date post: 18-Oct-2014
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From the August 11, 2009 presentation to EEOC program analysts in Washington, DC.
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Social Networking Basics www.SOCIALFISH.or g
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Page 1: Social Networking Basics

Social Networking Basicswww.SOCIALFISH.org

Page 2: Social Networking Basics

Social Media Tools

Brian Solis and JESS3

Page 3: Social Networking Basics

What is social networking?

Jessica Hagy, Indexed Blog

Page 4: Social Networking Basics

Step One

Find your people.

Page 5: Social Networking Basics

Where are your people? Three places to look

Page 6: Social Networking Basics

Where are your people? Monthly site traffic

Page 7: Social Networking Basics

Where are your people? Traffic frequency

Page 8: Social Networking Basics

Where are your people? How to find them

Shhhh…

…you hear anything?

Page 9: Social Networking Basics

Where are your people? How to find them

•Get an account•Fan pages•Groups•Events•Applications

•Get an account•Groups•Connections•Answers

Large HR community!

•Twitter Search •Get an account•Follow people•Hashtags/chats for HR

Page 10: Social Networking Basics

Step Two

Listen and respond.

Page 11: Social Networking Basics

Listening & Responding Three listening tools to start

http://boardtracker.com

http://www.google.com/alerts

http://www.google.com/reader

http://search.twitter.com

Page 12: Social Networking Basics

Listening & Responding What do you say?

Thank you! Sorry.

Page 13: Social Networking Basics

Step Three

Build relationships.

Page 14: Social Networking Basics

People Power Circle of trust

Page 15: Social Networking Basics

People Power Influence

Vs.

Hat tip: Jer979

Page 16: Social Networking Basics

Step Four

Learn from others.

Page 17: Social Networking Basics

Value Notable business cases

Page 18: Social Networking Basics

Lindy DreyerChief Social Media Marketer

[email protected]/Twitter: lindydreyer

Questions

http://www.socialfish.org/tags/EEOC


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