Social networking for professional institutes

Emma Scott04/22/23

Social networking

People are increasingly getting what they need from each other, via social media rather than through businesses.

Social networking

Social media allows us to build relationships, share information and engage people.

Social networking

Why do we need to act?• 58% of CIPS members are not UK based• 85% of members of professional institutes surveyed use social media to support their work• Formal committees are hard to recruit new Generation Y members • Other professional institutes (CIMA) are providing on-line networks for members•E-mail communication is in danger of becoming an ineffective marketing tool • Over 20 ‘CIPS’ groups on LinkedIn have been set up by members and are not managed by CIPS.

Social networking

What CIPS is doing•CEO blog •CEO Twitter•CIPS news and events on Twitter•CIPS website discussion forums•eNewsletters from CIPS and Supply Management•Student Facebook group•20+ procurement and supply chain LinkedIn groups•CIPS Opinion panels on LinkedIn•How many of you have set up CIPS branches on LinkedIn?

Social networking

What are the benefits?

CIPSMessaging

Knowledge

Member retention

Talent Mgt

Networking

Marketing and

comms

Social Media

Social networking

What you can do for your branch•Promote events •Recruit new members•Inform and network between meetings•Provide a forum for those who can’t or don’t want face-to-face networking•Polling questions and surveys•Disseminate and debate news•Share knowledge and experiences•Source speakers, topics and venues•Link with other branches regionally and globally

Social networking

Some words of cautionDon’t… •Set up a group and do nothing with it – it’s worse than doing nothing at all•Allow people to join who are going to bombard the group with adverts for

webinars and jobs – be careful who you inviteDo..•Try not to act like the police and encourage members to moderate the

group – they will tell you what they like and don’t like•Assign someone who has experience or a general interest in this media to

manage it – don’t avoid doing it just because it’s not your thing•Ask members what they want from the group and play to your audience•Make it light hearted and fun as well as informative

Social networking

Good luckAny questions?