Date post: | 19-Jun-2015 |
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Who Is Brendon Elliott?
A PGA Professionals Guide to Using Internet & Social
Networking for Business
Are you happy with the traffic at your facility or the number of lessons you give?
Has your marketing budget decreased over the past few years?
Do you even have a marketing budget?
Do you use Twitter, FaceBook or any other Social Networking platform to promote your
facility?
Do you or your facility have a website or use e-mail marking?
FIRST THINGS FIRST...
IDENTIFY WHO & WHAT YOU ARE PROMOTING?
YOUR FACILITY?
YOU, THE GOLF PROFESSIONAL?
OR BOTH?
Where do you start? What is out there?
SO WHAT IS SOCIAL NETWORKING?
CAN IT REALLY HELP ME AND MY BUSINESS?
WHATS THE BIG DEAL?
WHATS THE BIG DEAL?3 OUT OF 4
AMERICAINS USE SOCIAL NETWORKS
SOCIAL NETWORKING
SITES ARE THE 4TH MOST POPULAR
ONLINE ACTIVITY….AHEAD
OF CHECKING PERSONAL E-MAIL!
2/3 OF GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORK
SITES
FACEBOOK- 300 + MILLION
PROFILES
TWITTER- 50 + MILLION
PROFILES
LINKEDIN- 47 + MILLION
PROFILES
SOCIAL NETWORKING IS LIKE WORD OF MOUTH
ON STERIODS!!
WHAT IS FACEBOOK?
Founded:February 4, 2004
Website:
http://www.facebook.com/
Company Overview:
Facebook's mission is to give people the power to share and make the world more open and connected.
Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and
learn more about the people they meet.
HOW I USE FACEBOOK FOR BUSINESS
AND HOW YOU CAN TOO...
MY PROFILE
HIGHLIGHTS
*1,064 FRIENDS
*75% OF THOSE ARE GOLF BUSINESS CONTACTS
*RAISE MONEY FOR CHARITIES SUCH AS ALS RESEARCH
*PROMOTE MY BLOGS & WEBSITES
*SELL GOLF PRODUTS THROUGH A STORE APPLICATION
*PROMOTION OF ALL MY PROJ ECTS TO ALL FRIENDS!!
MY GROUPS
Brendon Elliott Golf LLC
Size: 460 members
Type: Sports & Recreation - Outdoor Sports
Brendon Elliott Golf "Little Linksters" J unior Golf
Size: 236 members
Type: Sports & Recreation - Recreational Sports
GOLF "TWITTERS"
Size: 255 members
Type: Business - General
MY GROUPS
Driving 4 Life
Size: 130 members
Type: Organizations - Non-Profit Organizations
THE GAVIN FITZGERALD KIDS FORE KIDS GOLF TOURNAMENT
Size: 59 members
Type: Organizations - Non-Profit Organizations
Fans of EyeLine Golf
Size: 44 members
Type: Sports & Recreation - Outdoor Sports
MY PAGES
Winter Park Country Club 135 Fans
EVENTS
Tomorrow, September 8
Winter Park Country Club Golf Lecture Series- Scott Hoch
Presented By Arnold Palmer Hospital For Children
Hosted by: Winter Park Country Club
Type: Education - Lecture
Where: Winter Park Country Club
When: Tomorrow from 6:30 pm to 7:30 pm
Your RSVP:
Attending (edit)
(SEE ENTIRE LIST OF EVENTS IN HANDOUT)
WHAT IS TWITTER?
Founded:2007
Website:
http://www.twitter.com
Company Overview:
Twitter is a service for friends, family, and co-workers to communicate and stay connected through the exchange of quick,
frequent answers to one simple question: What are you doing?
HOW I USE TWITTER FOR BUSINESS
AND HOW YOU CAN TOO...
MY PROFILES
belliottgolf
Name brendonelliott Location Deltona, FL
Web http://www.brendonelliottgolf.com Bio I am a Golf Professional in Central Florida. www.BrendonElliottGolf.com
1,997 Following 935 Followers
HIGHLIGHTS
*935 Followers
*80% OF THOSE ARE GOLF BUSINESS CONTACTS
*PROMOTE MY BLOGS, WEBSITES & ALL MY PROJ ECTS TO ALL FOLLOWERS!!
MY PROFILES
LittleLinksters Name- Brendon Elliott Location- Deltona, FL
Web- http://www.brendonelliottgolf.com Bio- Great J unior Golf Program in Central FL. For Kids 3-12 years old.
246 Following 55 Followers
HIGHLIGHTS
*55 Followers
*50% OF THOSE ARE GOLF BUSINESS CONTACTS
*50% OF THOSE ARE PARENTS OF STUDENTS
*PROMOTE LITTLE LINKSTERS BLOG, SCHEDULES & SPECIALS TO ALL FOLLOWERS!!
MY PROFILES
winterparkgolf Name- Winter Park C.C.
Location- Winter Park, FL Web- http://www.Winter...
Bio- The WPCC is the second oldest golf course in Central Florida. A true hidden gem!
1,129 Following 560 Followers
HIGHLIGHTS
*560 Followers
*60% OF THOSE ARE GOLF BUSINESS CONTACTS
*40% OF THOSE ARE CUSTOMERS
*PROMOTE COURSE INFO, SPECIALS & EVERYTHING GOING ON TO ALL FOLLOWERS!!
WHAT IS LINKEDIN?
Founded:May 5, 2003
Website:http://www.LinkedIn.com
Company Overview:
LinkedIn takes your professional network online, giving you access to people, jobs and opportunities like never before. Built upon
trusted connections and relationships, LinkedIn has established the world’s largest and most powerful professional network.
HOW I USE LINKEDIN FOR BUSINESS
AND HOW YOU CAN TOO...
MY PROFILE
HIGHLIGHTS
*421 CONNECTIONS
*75% OF THOSE ARE GOLF BUSINESS CONTACTS
*PROMOTE MY BUSSINESS BACKGROUND TO 1,000s
*PROMOTE MY WEBSITE & BLOGs TO 1,000s
*CONNECT WITH AND SHARE WITH 1,000s OF FELLOW INDUSTRY PROFESSIONALS
*J OIN & CREATE PROFESSIONAL GROUPS & CONNECT
*GET RECCOMENDATIONS FROM BUSSINESS CONNECTIONS
SO WHAT ELSE IS OUT THERE?
GOLF PRO’S
NETWORK
OTHER THINGS TO CONSIDER...
BLOGS...
FINAL THINGS TO REMEMBER...CONTINUE TO BUILD YOUR NETWORKS
KEEP CONTENT FRESH &
INTRESTING
LINK YOUR WEBSITE, BLOGS & PROFILES
WEBSITE, BLOG, PROFILES OR POSTS...
A PGA Professionals Guide to Using Internet & Social
Networking for Business
QUESTION’S ???