© Javier González Sabater

for university-industry technology transfer

Javier González SabaterTechnology transfer consultant

www.gonzalezsabater.com

24 Hours of Technology

Webinar, 13 July 2011

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Social networking

www.24hrstechnology.com Presented by PANIDEA

© Javier González Sabater

Content

• Internet revolution

• Redefining technology transfer

• Knowing the internet social networks

• Challenges & strategic recommendations

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© Javier González Sabater

INTERNET INTERNET

REVOLUTIONREVOLUTION

INTERNET INTERNET

REVOLUTIONREVOLUTION

© Javier González Sabater

2,000 million internet

users in the world

In the UK, online ad

spending exceeds TV

700 million users of

Facebook social network

5,000 million mobile

users in the world

Communication is on internet

© Javier González Sabater

today, internet is a

CONVERSATION

PLATFORMthat generatesBUSINESS

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CONVERSATION TAKES PLACE IN ONLINE SOCIAL NETWORKS.Everywhere, over differentsolutions: facebook, linkedin, twitter, youtube, flickr…

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online social networks let members

EXPLOITINGnetworks of friends

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RedefiningRedefining

technologytechnology transfer transfer

RedefiningRedefining

technologytechnology transfer transfer

© Javier González Sabater

Technology transfer channels

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INDUSTRYUNIVERSITY

STAKEHOLDERS

+

NETWORKERS

SPRINGBOARDS

EVANGELISTS New players

on internet

intermediaries

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online+offlineNETWORKING among intermediaries produceRESEARCH CONTRACTS and LICENSE AGREEMENTS

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online social networks create a

BREAKTHROUGH in technology transfer.

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• Accelerate relationships

• Reach higher quality and quantity of key persons

• Consolidate offline contacts

• New intermediation players

• Democratization of technology transfer

© Javier González Sabater 12

KNOWING THE INTERNET KNOWING THE INTERNET

SOCIAL NETWORKSSOCIAL NETWORKS

KNOWING THE INTERNET KNOWING THE INTERNET

SOCIAL NETWORKSSOCIAL NETWORKS

© Javier González Sabater

www.facebook.com/asuntospropios

Massive social networks

facebook.com/pages/Ann-Arbor-MI/Office-Of-Technology-Transfer-University-Of-Michigan/92749944275

© Javier González Sabater

www.xing.com/profile/Javier_GonzalezSabater

Business social networks

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Specialised social networks

social.azonano.com

social.azonano.com

© Javier González Sabater

Specialised social networks

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Open innovation sitesInnocentive, Innoget, Innoversia,

Ideas4all, Greenxchange,

Yourencore, Ideaconnection,

Ninesigma, B brigge, Fellowforce…

Open innovation companiesBMW, PEUGEOT, FIAT, P&G, IBM, INTEL,

DELL, NESPRESSO, ELECTROLUX,

UNILEVER, KRAFT, GE, PFIZER…

IP marketplacesYet2, Innovaro, Ipmarket,

Inpama, Pharmalicensing,

Pharmatransfer…

© Javier González Sabater

wellcommenaccion.ning.com

Corporate social networks

www.cornellboration.com

© Javier González Sabater

Common tools of social networks

• Network of contacts / friends

• Private / public messaging

• Groups / forum

• Content sharing (text / multimedia)

• Event organization

• Applications / widgets

• Integration of other social media

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© Javier González Sabater

Applications on technology transfer

• Creating a network of professional contacts (potential

customers, intermediaries, international) to be exploited

• Proactive searching of patent licensees and R&D contractors

• Visibility of patent portfolio in specialized groups (IP,

industries, consultants)

• Locating research opportunities from companies (innovation

needs, technology requests)

• Promoting and organizing brokerage events (online, offline)

• Branding and online reputation by participating in groups

(innovation, industry)

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© Javier González Sabater

CHALLENGES & STRATEGIC CHALLENGES & STRATEGIC

RECOMMENDATIONSRECOMMENDATIONS

CHALLENGES & STRATEGIC CHALLENGES & STRATEGIC

RECOMMENDATIONSRECOMMENDATIONS

© Javier González Sabater

#1. GET SUPPORT OF EXECUTIVE MANAGEMENT

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#2. DEFINE NETWORKS, INTERMEDIARIES AND ACTIONS

#3. MAKE A PROACTIVE SOCIAL NETWORKING

#4. EMPLOY STAFF DEDICATED TO TECHNOLOGY TRANSFER 2.0

#5. DECENTRALISE FROM TT OFFICES TO RESEARCHERS

© Javier González Sabater

FinallyFinally......

© Javier González Sabater

Remember…

Your greatest asset to transfer

technology is your network of contacts,

powered by internet social networks

© Javier González Sabater

Technology transfer consultant University-Industry

www.gonzalezsabater.cominfo@gonzalezsabater.com

Apartado de correos, 3.242

03080 Alicante | Spain | Europe

Tel. (+34) 636 934 602

Thank youJavier González Sabater

© Javier González Sabater

Credits (images via flickr)

• Blogger, http://www.flickr.com/photos/yourdon/3405811164/sizes/l/

• Social meeting, http://www.flickr.com/groups/techcocktail/

• Firedepartment:

http://www.flickr.com/photos/joeshlabotnik/5021535517/in/set-

72157624756460665/

• Strategy: http://www.flickr.com/photos/gm_ncffb/4437976577/

• Notebook: http://www.flickr.com/photos/adulau/

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