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1 Social Networking Guide for Authors and Editors Why is social networking important? Social networks can be beneficial to authors, editors, and their works in a variety of ways. 1. Connect you with like-minded people and communities 2. Promote you, your organization, your books/ journals 3. Help shape your “online image” via Google search results Connect Your World with Social Media Social Networks and Search Engines Social networks are sites that are more heavily weighted by the spiders (webcrawlers), so sites like LinkedIn, Twitter, and Facebook are going to be appear earlier in search results, probably much higher than your university or organization’s websites. e more actively involved you are in social networks, the more people will see what you want them to see when they search for you (like your books, journals, organizations). Which Social Networks are the most important? Social Networks are changing and evolving every day. For example, Facebook is currently receiving as much traffic as Google, but MySpace, popular early on during the Social Media revolution, is hardly used anymore. is guide will show you how to get started, what each social networking site is, and some advice on how to use these platforms successfully. springer.com
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Page 1: Social Networking Guide for Authors and Editors · Social Networking Guide for Authors and Editors Why is social networking important? Social networks can be beneficial to authors,

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Social Networking Guide for Authors and EditorsWhy is social networking important?Social networks can be beneficial to authors, editors, and their works in a variety of ways.1. Connect you with like-minded people and communities2. Promote you, your organization, your books/ journals3. Help shape your “online image” via Google search results

ConnectYourWorldwithSocialMedia

Social Networks and Search EnginesSocial networks are sites that are more heavily weighted by the spiders (webcrawlers), so sites like LinkedIn, Twitter, and Facebook are going to be appear earlier in search results, probably much higher than your university or organization’s websites. The more actively involved you are in social networks, the more people will see what you want them to see when they search for you (like your books, journals, organizations).

Which Social Networks are the most important?Social Networks are changing and evolving every day. For example, Facebook is currentlyreceiving as much traffic as Google, but MySpace, popular early on during the Social Mediarevolution, is hardly used anymore. This guide will show you how to get started, what each socialnetworking site is, and some advice on how to use these platforms successfully.

springer.com

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AllAboutLinkedIn7 www.linkedin.com

What is LinkedIn?LinkedIn is a social networking site specifically designed for professionals. Its aim is to connect people with others in the same fields and areas of interests, helping to expand peoples networks. Think of it as an online networking event, as well as a living resume.

What are people called on LinkedIn?Connections (vs. “Friends” on Facebook and “Followers” on Twitter)

What does a LinkedIn profile look like?This profile is from a Springer author, who has over 300 connections. As you can see, a LinkedIn profile is very similar to a resume, but allows you to connect with colleagues and see their “connections” as well, which helps expand your network.

How do I set up a Linkedin Profile?

1. Go to http://www.linkedin.com/

2. Fill in this little grid that appears

3. LinkedIn will actually guide you through setting up a profile. Especially convenient, it prompts you to fill in particular fields and add more information in certain areas in order to have a “complete” profile.

springer.com

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Do’s and Don’ts for your profileDO include:7 A solid headline with keywords relevant to your industry.7 A picture. 7 How you prefer to be contacted. At the bottom of your profile, you can let people know how you want to be contacted – through LinkedIn, by e-mail, or over the phone.7 What you want to be contacted about. At the bottom of your profile, you can select interests like reference requests, consulting offers, or career opportunities.

DON’T include: 7 Any contact information you’re not comfortable having your contacts see. Your contact infor mation will be visible only to those you are connected to, but you should decide whether you want that to include things like phone numbers or personal e-mail. 7 Anything that even begins to stray from the truth. Unlike even a resume, your profile will be seen by a lot of eyes. Did you really lead that project, or did you lead it along with several others? 7 Anything you wouldn’t want fellow colleagues – current, former, or future – to know.

So I have a LinkedIn profile, now what?Once you’ve created a profile, you’ll want to search for people to connect with. Start with other editors and authors you have worked with or are currently working with, coworkers, friends in the industry. Once you have a few connections and you start seeing their connec-tions, you’ll find more people you know in common, and you’ll connect with them, and look at their connections, and so on and so forth, and that’s how LinkedIn helps expand networks!

A good example: If you wanted to connect with a colleague that you aren’t too acquainted with, but someone else in your department is “connected” with them on LinkedIn, you can reach out to that person through LinkedIn by sending them a message, or having your mutual connection “introduce” you to each other. More network expansion!

You can also announce journals, projects, books, etc. on LinkedIn that you are working on through the status bar. When you first log in to LinkedIn, you’ll be on the home page. There you’ll see a kind of bubble where you can type what you are up to. Under that bubble you’ll see something called “updates.” Those updates are just what other people have written in their bubble. This is the perfect place to make an announcement about (and link to) your upcoming projects, status of what you are working on, or if you are traveling to a conference, for example.

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More Advantages of LinkedInLinkedIn is a living resume. Not only can you live-update what you are working on, as well as connect with people, and have your resume on display, people can also “recommend you” and you can “recommend” them. Colleagues and coworkers can recommend you and your work at your various positions with a nice blurb that highlights your skills, research, etc. They will appear directly under your profile. These recommendations tend to be a little shorter, and less formal, than traditional recommendations. Other cool features include listing your published work, certifications, patents, languages, and skills.

PublicationsThe Publications section allows you to add your published work to your profile, whether it is a journal article, chapter, book, or even a blog post. You can also link to this on Springer.com, SpringerLink, Amazon, or your own website, and list others you worked with.

GroupsLinkedIn also has Groups. Groups are LinkedIn’s way to further help people with similar interests connect. For example, your college’s alumnae group, which helps you see what other people are up to career-wise. Check if your university or your company has set up a group, which might be of interest to better see what the going-ons are. These groups also have forums, which allow you to interact with fellow members, exchange ideas, share what you are up to, etc. This is a little more advanced, but a great way to utilize LinkedIn to its fullest capacity.

ResourcesLinkedIn can do even more than this. It can help you find a job, it can syndicate your blog, it can keep an address book for you, and it can help you promote your small business, organization, book, or journal. If you are looking to expand your knowledge on using LinkedIn, here are some URLs that will come in handy.

7LinkedInNewUserGuide

7LinkedInLearningCenter

From these links above, you can also find guides for just about everyone hoping to get something out of LinkedIn:

7LinkedInBlog

710WaystoUseLinkedIn

7LinkedInforAcademics

7100+SmartWaystoUse

LinkedIn

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AllAboutTwitter7 www.twitter.com

What is Twitter?Twitter’s users (twitterers, or tweeters) send messages to followers in 140-character posts. A user has a timeline where the tweets of profiles he/she follows show up sequentially, with the newest on top. Users select the profiles they wish to follow, based on their interests. Typically, users talk about what they are currently up to, recommend URLs for their followers to check out, and upload pictures and videos. Updates range from the mundane (“this is what I had for lunch”) to folks tweeting poetry posts, to great discussions about trending topics. For organizations, authors and editors, Twitter provides a cheap and meaningful approach to reach a digital audience, and market your work to them on a more personal level.

It is important for a Twitter account to always be active with new tweets, so please do not start an account to post unless you have the time to tweet at least 1-2x daily. You can, of course, setup an account simply to follow others’ tweets.

Know the basic lingo to help get you startedTweet 7 the 140-charcater message you send outRetweet 7 resending someone else’s original tweet, giving them credit of courseFollower 7 the people you connect with on twitter are called this (vs. “friends” on Facebook) Hashtag 7 # is placed in front of a topic (like #Olympics for example) to facilitate searching of trending topics within TwitterTweetup- when a group of people who communicate on Twitter get together outside of the plat-form. For example, the NHL often has Tweetups for fans to watch their team play.

A general noteOn Twitter, you send tweets using @ when trying to send your tweet to someone in particular. The @ symbol always precedes someone’s handle. For example: @SpringerJapanand @SpringerPhysics

I’m signed up. What do I Tweet about?Although the purpose of Twitter for authors and editors is often to promote their material, the bigger picture is that it helps authors and editors be vocal in their community. So DO tweet about your newest research and a Nobel Prize winner you are working with, DON’T just tweet about you – it will turn others off and they won’t want to follow you.

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DO7 Retweet something interesting a follower of yours tweeted7 Search through the folks others are follow ings for suggestions of people for you to follow7 Tweet about an interesting book you read that a colleague wrote7 Tweet about a conference you are attending7 Tweet about a new Editorial Board member you are welcoming7 Answer people’s questions, be a part of the conversion 7 Tweet everyday

DON’T7 Tweet every new article that is Online First, and that your new journal issue is out and nothing else7 Bottom line: No shameless promotion

See it: Author Charles Ehin is tweeting to promote himself, show his interests, and be part of the conversation. Here is a glimpse at his (successful) Twitter page.

How do I get more followers and find followers?You can find followers you already know (colleagues, coworkers, publishers etc.) by using the “find people” option when you log in.

Followers will come. As you are more active on Twitter and start following more people, more people will be aware of your Twitter existence. The biggest tips are to tweet every day, be relevant, don’t shameless promote yourself, and be part of the conversation.

Resources Twitter is a constantly developing platform, and new things are being rolled out every day. If you are looking to see all that Twitter can do, here are some links:

Do’s and Don’ts for Twitter

AdditionalResources7TwitterBlog

7Media/ProfessionalsHow-To

SiteforTwitter

7Twitter’sGettingStarted

7FAQ

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AllAboutFacebook7 www.facebook.com

What is Facebook?Facebook is a social networking website that allows users to connect with friends, families, and business associates. It is the largest social networking site, with over 600 million active users worldwide, and continues to grow each day. It has surpassed Google and become the number one visited site on the internet, with 1 out of every 13 people on earth, as members of the network (Spring 2011). Originally restricted to people with college email addresses, Facebook is now available to anyone with a valid email address over the age of thirteen. Users of Facebook are able to share news stories, video, and other files with “friends.”

List of Facebook’s Features7 News Feed: Information made on Facebook from friends such as profile changes, upcoming events, and birthdays, among other updates are highlighted on the News Feed. News Feed also shows conversations taking place on “Walls” between friends. 7 Wall: The Wall is a feature on each user’s Profile that allows friends to post messages for the user in real time. A user’s Wall is visible to anyone with the ability to see his or her full profile, and these Wall posts show up in the News Feed. Many use their friends’ Walls for leaving short notes not intended to be private.7 Messages: Similar to email, Messages are only seen between the sender and the recipient. 7 Photo and Video Uploads: Photos and Videos can uploaded to Profiles. If another friend appears in either medium, they can be “tagged” and the Photo or Video will also appear on that users’ Facebook Profile. 7 Notes: Notes is a feature that allows users to blog and leave notes for other friends to see. 7 Gifts: These are virtual gifts that appear on users Profiles, sometimes used to promote movies, holidays or organizations.7 Marketplace: The Marketplace is a place for Facebook users to post free classified ads in the following categories: For Sale, Housing, Jobs, and Other.7 Status Updates: Any user can create a Status Update, a short text-only message that will appear in their friends News Feeds as well as on the user’s Wall.7 Events: Events are a way for users to invite friends to upcoming events, which can be open to the public, closed, or secret. 7 Chat: Chat is an instant messaging client within Facebook that allows friends to privately communicate with each other.7 “Like” Button: A “Like” Button appears on anything posted to the Facebook Wall or News Feed. A user can click the button to show that they enjoyed what was posted.7 Pokes: A Poke is a private way to get the attention of another user.

Create your own profileTo create your own Facebook Profile, go to www.facebook.com, fill in your personal information, and click the green “Sign Up” button. You will receive a confirmation email, and simply follow the steps instructed afterwards.

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Facebook Profi lesWith Facebook Profi les, users can personalize their profi le with photos, information on personal interests, and contact information. By “friending” other users, users are able to stay in touch and communicate through public and private messaging, as well as the Chat feature. Users can also join Facebook Groups or show that they are a fan of a public presence through Facebook Pages. A user can become a “friend” of whatever public presence they fi nd, but with Facebook Pages, this is known as “like.” (Example: A User can “like” Springer Science+Business Media”) Using your Facebook Profi le, you will be able to stay up to date and in constant communication with fellow colleagues and perhaps discover others with similar interests.

PrivacyPrivacy is always a concern, and on Facebook, you can customize the level of privacy to fi t your needs. You decide who can see what, if any, parts of your Profi le. To set the privacy level in Face-book, click the Account Button in the top right hand corner, and select Privacy Settings. Here you will fi nd a variety of settings that can be tailored to your needs.

Facebook PageA Facebook Page is a customizable presence for an organization, product, or public person-ality to reach other Facebook users. On your Facebook Page you can use any of the features that you could with a normal Facebook Profi le, but these are mainly used by public commodi-ties, businesses or celebrities. By leveraging the real connections between individuals on Facebook, a Page lets their members become brand advocates. Posts by the Page will start to appear in News Feed, giving Pages a stronger voice to reach their fans by keeping them up to date on the latest news and information. Creating a Facebook Page for a Journal or Book is a good opportunity to spread the word about new developments and allows members to share information or contact each other in a new innovative way. However, like a Twitter feed, a Facebook Page is also a signifi cant time commitment because if you want to have many people ‘like’ your page, you need to provide your readers with continuous news and updates.

See it: Facebook Profi le (of an Author) vs. A Facebook Page (of a Springer Journal)

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Key Features and Opportunities Insights ToolTh e Facebook Pages Insights Tool includes data on fans’ general interactions on your Page. You’ll be able to see how many comments members make on your posts, and you’ll also be able to track how many Facebook users start and stop viewing your posts in News Feed with visitor statistics. Th is will allow you to keep tabs on the activity taking place on your Facebook Page, perfect for Marketing purposes. For more information on the Insights Tool go to http://www.facebook.com/help/?page=1030.

See it: An example of the Insights tool and a Facebook product page.

Remember: A major reason to set up a Facebook Page is to create awareness for your product, which can be viewed by any of Facebook’s millions of users.

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To create your own Facebook Page, simply go to http://www.facebook.com/pages/create.php and follow the simple instructions to create a new Page.

For further information on Facebook Pages, visit http://www.facebook.com/advertising/?pages.

Facebook Group Facebook Groups are similar to having club in the offline world. Users can join a group and become active members sharing their mutual interest or to declaring an affiliation or association with other members. While Facebook Groups include the standard features such as a Wall for members to discuss topics also found on Facebook Pages, Groups on Facebook are a bit different than Pages. Some key differences are:

7 Pages are visible to people not registered or logged into Facebook, while Groups are not. This also means that Pages can be found and viewed by search engines like Google whereas Groups are not.7 Unlike Pages, Groups allow to send out a “bulk invite” to all your friends in one mailing. 7 Groups cannot track visitor statistics with the Insights Tool

See it: The Springer Facebook group

Groups have administrators that manage the group, approve applicants or invite others to join. Administrators can also appoint “officers” who are nominally in charge – however, being an officer doesn’t mean the person has the ability to administer the Group. You can set permissions on who can join Groups so that they are either open to anyone, closed (where users must get administrator approval to join) or secret (invite only). Administrators can invite members to join via Facebook mail and email, and public groups can be found via Facebook search. Facebook Groups are another way to promote within Facebook, allowing for private messages to reach members quickly.

To create a Facebook Group, go to www.facebook.com/groups/create.php and fill in information about the type of Group, and decide if you would like it open to a select few or all of Facebook.

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DO7 Do post up-to-date content and news, keeping your Profile/Page/Group up to date.7 For Pages and Groups, do encourage members to contribute posts to your wall as it builds discussions and a community.7 Do utilize the Status Update to your advantage, as these short text-only messages will appear in friends/fans’ News Feeds.7 With Pages, do use the Insights Tool as it is an easy way to acquire Marketing information.

DON’T7 Don’t include any personal information that you do not feel comfortable with others knowing. 7 Don’t post Status Updates to the point of spamming your friends/fans, as this can overwhelm their News Feeds.7 Don’t alienate your friends/fans with inappropriate comments. Discussions may get lively, but treat them as you would colleagues. Also remember others can see what you say on Walls.

Do’s and Don’ts for Facebook

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ABriefGuidetoWikipedia7 www.wikipedia.org

What is Wikipedia? Wikipedia is a web-based, free-content encyclopedia that is editable by any user. Wikipedia’s articles provide links to guide the user to related pages with additional information. Wikipedia is written collaboratively by largely anonymous Internet volunteers who write without pay. Anyone with Internet access can write and make changes to Wikipedia articles (except in certain cases where editing is restricted to prevent disruption and/or vandalism). Users can contribute anony-mously, under a pseudonym, or with their real identity. The Wikipedia community has developed many policies and guidelines to improve the encyclopedia, however, it is not a formal require-ment to be familiar with them before contributing.

As Springer authors and editors, Wikipedia can be used to your advantage. Creating a Wiki-pedia page for yourself is a great way spread the word about your publications, explain your research, and improve your overall rankings in Google. Also, for notable publications (such as professional and trade books) a specific page can be added to Wikipedia. This page can be found by searching on Wikipedia or outside search engines such as Google or Bing.

How Do I Set Up a Wikipedia Page? In order to create a new article on Wikipedia, you must be a registered user. Registering for Wiki-pedia is easy. Simply go to the following link to log in or create your account: http://en.wikipedia.org/w/index.php?title=Special:UserLogin&returnto=Main_Page.

Once logged in, make sure an entry for the article you are about to create does not already exist in Wikipedia by searching for it. If you cannot find anything, you will need to create a new article.

In the search box near the top left of a page, type the title of the new article, then click Go. If the Search page reports “You may create the page” followed by the article name in red, then you can click the red article name to start editing your article.The very first thing you should write in a new article is a list of the source(s) for the information in it. For now, just enter them like this (and they will automatically turn into links):1. http://www.nytimes.com/2007/04/12/books/12vonnegut.html

2.http://www-03.ibm.com/ibm/history/exhibits/space/space_shuttle.html

When you are done, press “Show preview” to take a look at how your page will appear. Try to fix any formatting errors, then press “Save page”. Your article is now part of Wikipedia and may be edited by anyone.

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Add ReferencesIn Wikipedia, all subject entries must be suffi ciently notable and that notability must be verifi able through references to reliable sources. Like any other scholarly work you do, make sure to cite your sources whether they be print or web-only sources. Any basic requirements that you would encounter for scholarly work should be utilized in creating your entry. In general, don’t cite unre-liable sources. If you cannot fi nd reliable sources (such as newspapers, journals, or books) that provide information for an article, then the subject may be deleted.

When creating a Wikipedia entry for your publication, as Springer authors/editors, you should have suffi cient citations to prove the validity of your entry and not encounter too many problems. Once you have references for your article, you can learn to place the references into the article by reading Wikipedia:Citingsources.

Do’s and Don’ts for WikipediaDO7 Do continue making improvements: Any important updates regarding your publication can be included on your entry.7 Do include an image: Having a picture of your book/journal’s cover on your page add to your entry.7 Do link related websites: Include links to any relevant or related sites for your publication.7 Do site your sources: Treat your Wikipedia entry like any scholarly work you would do and include references.7 Do Improve formatting: While you may have all the information you’d like, you can always try to improve your entry’s formatting. For more information, see the following links:

See it: A Wikipedia entry example of the journal Law and Human Behavior

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Wikipedia:Tutorial

Wikipedia:Writingbetterarticles

Wikipedia:Theperfectarticle

Wikipedia:Leadsection

Wikipedia:Drawingattentiontonewpages

DON’T7 Don’t overtly advertise: Your Wikipedia entry should be informative and provide the reader with a good sense of what your publication is about. Try to write from a neutral point of view, otherwise your entry runs a high risk of being deleted.7 Don’t create personal essays or original research: Do not write articles in Wikipedia that present your own original theories, opinions, or insights, even if you can support them by reference to accepted work. 7 Don’t only include single sentence or a website link: Articles should have real content of their own.7 Don’t violate copyrights: To be safe, do not quote more than a couple of sentences of text from anywhere, and document any references you do use. 7 See also: Listofbadarticleideas

Avoidingcommonmistakes

Wikipedia:1000thingsnottowriteyourarticleabout

Wikipedia:WhatWikipediaisnot

Remember, others can freely contribute to the article after it has been saved. As the creator, you do not have special rights to control the later content. Additionally, before you get frustrated or offended about the way others modify or remove your contributions, see: Wikipedia:Don’tbeashamed.

See it:7 Author Wikipedia Entry: http://en.wikipedia.org/wiki/Hermann_Simon

7 Journal Wikipedia Entry: http://en.wikipedia.org/wiki/Law_and_Human_Behavior

7 Book Wikipedia Entry: http://en.wikipedia.org/wiki/Encyclopaedia_of_Mathematics

7 Springer’s Wikipedia Entry: http://en.wikipedia.org/wiki/Springer_Science%2B

Business_Media

Selected Springer Imprint Entries7 Apress

7BioMedCentral

7BirkhäuserVerlag

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Resources7 Wikipedia’s FAQ’s Index: http://en.wikipedia.org/wiki/Wikipedia:FAQ_Index

7 Wikipedia Help: http://en.wikipedia.org/wiki/Help:Contents

7 Wikipedia’s Help Desk: http://en.wikipedia.org/wiki/Wikipedia:Help_desk

7 Th e Wikipedia Manual of Style: http://en.wikipedia.org/wiki/Wikipedia:Manual_of_Style

H3749

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