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Social Networking Implications in Enterprise Portals By Michael Porter
March 2010
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About Perficient
Perficient is a leading information technology consulting firm serving clients throughout North America.
We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.
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Fast Facts Founded in 1997 Public, NASDAQ: PRFT 17 locations throughout the U.S. & Canada:
– Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto
1000+ employees Dedicated solution practices Served 400+ clients in past 12 months Alliance partnerships with major technology vendors Multiple vendor/industry technology and growth
awards
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Our Solutions
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Communication Barriers Abound
Skill
Line s of business
P rotection insurance
partne r
Life insurance
W ealth m anagem ent
Investm ent p roducts
Group insurance
ClientsProduct
M arketing
Portfolio analys is
Cus tom er service
Sales
Custom er
Agent
Search
Marketing
Hum an resources
Operations
Intranet
There exists many different communications and information avenues
Source: IBM
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Market Trends
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McKinsey Web 2.0 Study
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What is Social Software
If only HP knew what HP knows, we would be three times more productive
by Lew Platt, former CEO of HP
Enterprise 2.0 is the use of emergent social software platforms by organizations in pursuit of their goals
By Andrew McAffe, Harvard and coiner of Enterprise 2.0
The more social view of KM puts a great deal more emphasis on finding people with unexpected insights, creating a manageable way to keep up with many people and multiple perspectives
By Debra Logan, Gartner
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Components of Social Software
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Components of Social Software
You can view Web 2.0 as a Toolbox There are several tools in the tool box, any number of
which can be applicable to a given situation– Blogs– Discussions– Profiles/Social Computing– Rich Internet Applications– RSS/ATOM– Wikis– Social Tagging and Bookmarking– Mashups– Microblogging– Search– Cloud Computing– REST/WOA
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The portal promise What we expected
– Huge savings in making our websites– Content, application, and collaboration capabilities
What we got from it– Really good at personalization– Really good at surfacing apps– Fairly good at content– Not so great with collaboration
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Portal Evolution
Web Page
Mobile
Feed Reader
REST
Client Application
Other
Web Page
Content Mgmt
Services
Google Gadgets
Widgets
RSS/ATOM
PHP
Ruby
Remote Portlets
REST
PortalPeople Processes
TransactionsContent
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How these technologies share
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How these technologies share
http://http://www.youtube.com/watch?v=6xKSJfQh89k
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How these technologies share/atom/mv/theboard/entries.do
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Portal Types and Options
How do I get Social capabilities in the portal
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Portal Types Content Portal Process Portal Transaction or application Portal Employee Portal Customer Portal Partner Portal Supplier Portal Member Portal Patient Portal Now add Social Portal
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Option 1 – Use Portal Capabilities Blog Portlet Wiki Portlet Rating Portlet Forums Portlet Survey Portlet They are:
– OOB with portal
– Provided by other vendors
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Portal Provided Architecture
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Option 1 Pros and Cons
Pros– Install and Config is easy– SSO is done– Simple placement on any page
or pages
Cons– No unified experience
• Blog does it’s thing• Wiki does it’s thing• Etc
– Portlet may not be full featured
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Option 2 – Integrate a Social Suite OOB Portlets Use of API
– Web Services– RESTful Services
Match look and feel– Themes/CSS– SSO– Other shared
components
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Social Suite Architecture
Portal + Enterprise 2.0
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Option 2 Pros and Cons Pros
– Unified Functionality• Tag in blog or wiki or community etc is captured
• Find experts across all social functionality
– Richer breadth of features– Can inject things like profile
cards into any web application
Cons– Potential disjointed experience
• How easy is it to change theme and formatting of your suite?
– More expensive• Buy a whole new suite
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Option 3 – Social Software as Portal?
You would have: Rich Content Easy interface Really good
search Some flexibility
on UI
“What if I just used Social Software product x as my employee portal?”
IT Director at a large high tech manufacturing company
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Option 3 Cons
Integration lite Poor personalization No transactions Hard to create custom
user experience Look and feel harder to
modify Very different approach
to taxonomy or information architecture
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My Recommendations All three options are viable Choose the one that fits
– Your budget– Your needs– Your timeline
Most robust option is portal with a social suite
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What About Implementation?
Do I just build it and they will come?
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You should address key tasks
Base requirements Architecture of the entire solution Installation and Configuration
– Don’t forget Single Sign On Social Analysis
– Identify high performers, brokers, key players, and transformational leaders
User Interface– Look and feel– What to surface where
Custom Development Third party integration Rollout
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Social Analysis Small percentage of
users will contribute Find the SME’s Find the “hub”
people Identify communities Don’t forget, your
company already has a social network
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Rollout: Communications
Communicate– Timeline– Training– Policies– Your expectations of the users
Use multiple avenues of communication– Management email– Websites– Meetings– Newsletters
Your people need to be aware of new social capabilities and how to use them.
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Rollout Governance
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Rollout Governance This should not be a new policy. Reuse what you
already have if possible Accountability is key Auditability is key Make it part of your culture Do NOT take a prescriptive approach
– Let me explain the nth level of detail what you can and cannot do
Portal and Social Software should follow your company’s retention policies
Take a common sense approach
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Rollout Training How to build profiles How to write a blog How to create a wiki How to create a wiki entry How to add comments How to tag Social Etiquette 101
Consider: Videos
– Can be really useful Web based help Forum based help Training documents Etc.
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Questions and Contact
Michael Porter
Principal for Portal and Collaboration
Email: [email protected]
Mobile: 801-310-4669
Blog: http://blogs.perficient.com/portals/
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More at www.Perficient.com/SocialMedia
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