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Social Networking In E Learning Courses: Building Sense of Community

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A presentation at the 2009 AECT/SICET Annual Conference in Louisville, Kentucky on October 29, 2009.
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Social Networking in E Social Networking in E - - Learning Courses: Learning Courses: Building Sense of Community Building Sense of Community Steve C. Yuen, Ph.D. Steve C. Yuen, Ph.D. Professor Professor The University of Southern Mississippi The University of Southern Mississippi [email protected] [email protected] and and Harrison Yang, Ph.D. Harrison Yang, Ph.D. State University of New York at Oswego State University of New York at Oswego [email protected] [email protected]
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Page 1: Social Networking In E Learning Courses:  Building Sense of Community

Social Networking in ESocial Networking in E--Learning Courses: Learning Courses:

Building Sense of CommunityBuilding Sense of Community

Steve C. Yuen, Ph.D.Steve C. Yuen, Ph.D.

ProfessorProfessor

The University of Southern MississippiThe University of Southern Mississippi

[email protected]@usm.edu

andand

Harrison Yang, Ph.D.Harrison Yang, Ph.D.

State University of New York at OswegoState University of New York at Oswego

[email protected] [email protected]

Page 2: Social Networking In E Learning Courses:  Building Sense of Community

March 8, 2008Barnett: Social Networking

What is a Social Network?What is a Social Network?

•• A social network is an online service for A social network is an online service for communities of people who share an interest communities of people who share an interest with one another to collaborate. with one another to collaborate.

•• A social network service focuses on building A social network service focuses on building online communities of people who share interests online communities of people who share interests and activities, or who are interested in exploring and activities, or who are interested in exploring the interests and activities of others. Most social the interests and activities of others. Most social network services are web based and provide a network services are web based and provide a variety of ways for users to interact, such as evariety of ways for users to interact, such as e--mail and instant messaging services (Wikipedia).mail and instant messaging services (Wikipedia).

Page 3: Social Networking In E Learning Courses:  Building Sense of Community

Key Emerging TechnologiesKey Emerging Technologies

•• UserUser--Created ContentCreated Content

•• Social NetworkingSocial Networking

•• Mobile PhonesMobile Phones

•• Virtual WordsVirtual Words

•• The New Scholarship and The New Scholarship and Emerging Forum of publicationEmerging Forum of publication

•• Massively Multiplayer Massively Multiplayer Educational GamingEducational Gaming

The Horizon Report, 2007 Edition, http://net.educause.edu/ir/library/pdf/CSD4781.pdf

Page 4: Social Networking In E Learning Courses:  Building Sense of Community

Popular Social NetworksPopular Social Networks

••Facebook Facebook

••FriendsterFriendster

••LinkedIn LinkedIn

••MySpace MySpace

••NingNing

Page 5: Social Networking In E Learning Courses:  Building Sense of Community

Social Networks in EducationSocial Networks in Education

•• Provide a casual place of learningProvide a casual place of learning

•• Encourage students to express their own Encourage students to express their own

thoughtsthoughts

•• Provide effective collaboration and Provide effective collaboration and

communicationcommunication

•• Enhance studentsEnhance students’’ learning experienceslearning experiences

•• Build an online learning communityBuild an online learning community

•• Offer immersion in a foreign language Offer immersion in a foreign language

environmentenvironment

Page 6: Social Networking In E Learning Courses:  Building Sense of Community

Sense of CommunitySense of Community

•• ““A feeling that members have of belonging, a felling that A feeling that members have of belonging, a felling that members matter to one another and to the group, and a shared members matter to one another and to the group, and a shared faith that membersfaith that members’’ needs will be met through their needs will be met through their commitment to be togethercommitment to be together”” (McMillan and Chavis, 1986, p.9)(McMillan and Chavis, 1986, p.9)

•• Research studies indicated that spirit, trust, sense of belonginResearch studies indicated that spirit, trust, sense of belonging, g, interactivity, common goals, shared values and beliefs, and interactivity, common goals, shared values and beliefs, and common expectations were the most essential elements of common expectations were the most essential elements of community community

•• Studies on online environments have indicated that the sense Studies on online environments have indicated that the sense of community could be created and supported through various of community could be created and supported through various interactive electronic media interactive electronic media

•• Sense of community could be enhanced among students in eSense of community could be enhanced among students in e--learning courses through pedagogical, social, managerial, and learning courses through pedagogical, social, managerial, and technical functions (Yang and Liu, 2008) technical functions (Yang and Liu, 2008)

Page 7: Social Networking In E Learning Courses:  Building Sense of Community

A Case StudyA Case Study

•• Designed and developed two class social Designed and developed two class social

networking sites and then integrated them into networking sites and then integrated them into

two hybrid courses focusing on building a sense of two hybrid courses focusing on building a sense of

communitycommunity

•• PurposesPurposes

–– Obtain specific information about the process of the Obtain specific information about the process of the

social network instructional approach social network instructional approach

–– Investigate studentsInvestigate students’’ perceptions on the use of social perceptions on the use of social

networking on the sense of community in enetworking on the sense of community in e--learning learning

Page 8: Social Networking In E Learning Courses:  Building Sense of Community

Research QuestionsResearch Questions

•• How could the researchers design and implement a How could the researchers design and implement a social networking site for teaching an online or hybrid social networking site for teaching an online or hybrid course?course?

•• How did students feel regarding the use of a social How did students feel regarding the use of a social networking site in learning?networking site in learning?

•• What were the effects of using a social networking site What were the effects of using a social networking site in a course on the sense of community among in a course on the sense of community among learners?learners?

•• Were there differences in the use of a social Were there differences in the use of a social networking site and the sense of community among networking site and the sense of community among different learners (age and gender)?different learners (age and gender)?

Page 9: Social Networking In E Learning Courses:  Building Sense of Community

ParticipantsParticipants

•• 30 students enrolled in graduate classes from two 30 students enrolled in graduate classes from two

universities during the spring semester in 2008universities during the spring semester in 2008

•• The courses The courses werewere offered in a blended learning or hybrid offered in a blended learning or hybrid

formatformat

–– Course A Course A Seminar in ITSeminar in IT offered in a regular 15offered in a regular 15--week semester at week semester at

a state university in southern region of the U.S.a state university in southern region of the U.S.

–– Course B Course B IT Management in SchoolIT Management in School offered in an intensive 4 weeks offered in an intensive 4 weeks

format at a public university in Hong Kongformat at a public university in Hong Kong

•• The majority of participants in both courses were partThe majority of participants in both courses were part--

time intime in--service teachers who were pursuing a masterservice teachers who were pursuing a master’’s s

degree in educational technologydegree in educational technology

•• Both courses were taught by the same instructorBoth courses were taught by the same instructor

Page 10: Social Networking In E Learning Courses:  Building Sense of Community

Design of Social Networking SitesDesign of Social Networking Sites

•• Ning was chosen as an online platform to create a class Ning was chosen as an online platform to create a class social networking sitesocial networking site

•• Allowed students to Allowed students to create their own profiles; upload create their own profiles; upload photos, audio, podcasts, and videos, create and join photos, audio, podcasts, and videos, create and join discussion groups, send messages and publish blogs and discussion groups, send messages and publish blogs and presentations presentations

•• Designed for private useDesigned for private use

•• Only class members in the course were invited to join Only class members in the course were invited to join the class social networkthe class social network

•• No guest or outsider was allowed to join and participate No guest or outsider was allowed to join and participate in the social network. in the social network.

Page 11: Social Networking In E Learning Courses:  Building Sense of Community
Page 12: Social Networking In E Learning Courses:  Building Sense of Community
Page 13: Social Networking In E Learning Courses:  Building Sense of Community
Page 14: Social Networking In E Learning Courses:  Building Sense of Community

ImplementationImplementation

•• Two social networking sites were designed and tested prior to thTwo social networking sites were designed and tested prior to the e beginning of class with each having a similar layout and identicbeginning of class with each having a similar layout and identical al features and componentsfeatures and components

•• Both courses were taught by the same instructorBoth courses were taught by the same instructor

•• Introduced social networking concept and the social networking sIntroduced social networking concept and the social networking site ite in the beginning of the course in the beginning of the course

•• Provided handsProvided hands--on demonstration on using the social networking siteon demonstration on using the social networking site

•• Invited students to join the social networking siteInvited students to join the social networking site

•• Required students to create a personal profile Required students to create a personal profile

•• Encouraged students to post personal media and personal blog, Encouraged students to post personal media and personal blog, podcasts, and videos related to the course content to the socialpodcasts, and videos related to the course content to the socialnetworknetwork

•• Held biHeld bi--weekly class discussions in the forum weekly class discussions in the forum

•• Encouraged students to form groups for other personal or class Encouraged students to form groups for other personal or class activitiesactivities

•• Completed a survey at the end of semesterCompleted a survey at the end of semester

Page 15: Social Networking In E Learning Courses:  Building Sense of Community

Data Collection and InstrumentationData Collection and Instrumentation

•• A questionnaire was developed to evaluate the A questionnaire was developed to evaluate the

use of social networking in teaching and learning use of social networking in teaching and learning

and assess its effectiveness on the sense of and assess its effectiveness on the sense of

community among learnerscommunity among learners

•• The questionnaire consisted of 3 parts:The questionnaire consisted of 3 parts:

–– Part A Background Information (8 items)Part A Background Information (8 items)

–– Part B StudentsPart B Students’’ feedback regarding the use of social feedback regarding the use of social

networking site in teaching and learning (19 items)networking site in teaching and learning (19 items)

–– Part C Classroom Community Scale (CSS) developed Part C Classroom Community Scale (CSS) developed

by Rovai (20 items)by Rovai (20 items)

Page 16: Social Networking In E Learning Courses:  Building Sense of Community

ResultsResults

•• Demographic profile of the participantsDemographic profile of the participants

–– 77% of participants were between ages of 25 to 3977% of participants were between ages of 25 to 39

–– 60% of them were female60% of them were female

–– 94% of them access the Internet with high speed 94% of them access the Internet with high speed

connectionsconnections

–– 90% of them had over 7 years of computing 90% of them had over 7 years of computing

experienceexperience

–– 57% of them had a Facebook account while only 57% of them had a Facebook account while only

33% used MySpace and 23% had a Xang or Ning 33% used MySpace and 23% had a Xang or Ning

accountaccount

Page 17: Social Networking In E Learning Courses:  Building Sense of Community

StudentsStudents’’ Perceptions of the Use of a Perceptions of the Use of a

Social NetworkSocial Network

0.333.120.513.62My class social networking site allows me to find and share

educational resources.7

0.443.240.513.62My class social networking site allows me to hold forums to

discuss topics of interest.6

0.703.110.513.62My class social networking site allows me to share photos,

music, and videos.5

0.323.120.523.54My class social networking site allows me to pose questions to

the community.4

0.243.060.513.62My class social networking site allows me to personalize pages to

express individuality and creativity.3

0.333.120.513.46My class social networking site allows me to interact and build a

learning community.2

0.253.050.763.08I feel comfortable using the class social networking site.

1

SDMSDM

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 18: Social Networking In E Learning Courses:  Building Sense of Community

StudentsStudents’’ Perceptions of the Use of a Perceptions of the Use of a

Social NetworkSocial Network

0.333.110.513.38My class social networking site promotes knowledge sharing.13

0.243.060.763.08My class social networking site gives me a sense of belonging.12

0.613.000.513.38My class social networking site provides collaborative learning

opportunities.11

0.333.110.523.46My class social networking site encourages learner-centered

activities.10

0.613.000.513.62My class social networking site allows me to communicate with

classmates about course-related topics.9

0.333.120.513.62My class social networking site allows me to create study groups.

8

SDMSDM

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 19: Social Networking In E Learning Courses:  Building Sense of Community

StudentsStudents’’ Perceptions of the Use of a Perceptions of the Use of a

Social NetworkSocial Network

0.003.000.443.77My overall experience using the class social networking site is

positive.19

0.813.110.513.65I would like to see more social networking class sites used in

other classes.18

0.333.110.443.77I will become more actively involved in courses that use social

networking.17

0.663.060.513.62Social networking can be used for professional development.

16

0.443.230.483.69Social networking is a great tool for class communications.

15

0.443.240.523.54My class social networking site is user-friendly.14

SDMSDM

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 20: Social Networking In E Learning Courses:  Building Sense of Community

Connectedness Subscale of CSSConnectedness Subscale of CSS

0.743.070.602.880.863.31I trust others in this course.11

0.892.970.882.830.903.15I feel isolated in this course.9

0.812.970.752.770.833.23I feel that this course is like a family.7

1.022.830.942.531.013.23I do not feel a spirit of community.5

0.633.130.663.060.603.23I feel connected to others in this course.3

0.643.070.642.820.503.38I feel that students in this course care about each other.

1

SDMSDMSDM

Combined(n=30)

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 21: Social Networking In E Learning Courses:  Building Sense of Community

Connectedness Subscale of CSSConnectedness Subscale of CSS

0.542.830.292.600.653.13Overall

0.762.900.712.590.633.31I feel confident that others will support me.19

0.822.570.752.240.713.00I feel uncertain about others in this course.17

0.941.930.841.711.012.23I feel that members of this course depend on me.

15

0.862.870.712.590.933.23I feel that I can rely on others in this course.13

SDMSDMSDM

Combined(n=30)

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 22: Social Networking In E Learning Courses:  Building Sense of Community

Learning Subscale of CSSLearning Subscale of CSS

1.202.270.871.590.993.15I feel that this course results in only modest learning.

12

1.042.570.952.180.953.08I feel reluctant to speak openly.10

1.042.400.942.000.952.92I feel uneasy exposing gaps in my understanding.

8

0.822.870.702.650.903.15I feel that I receive timely feedback.6

1.102.871.182.410.663.46I feel that it is hard to get help when I have a question.

4

0.693.070.782.880.483.31I feel I am encouraged to ask questions.2

SDMSDMSDM

Combined(n=30)

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 23: Social Networking In E Learning Courses:  Building Sense of Community

Learning Subscale of CSSLearning Subscale of CSS

0.652.750.442.370.543.23Overall

0.873.000.802.530.513.61I feel that this course does not promote a desire to learn.

20

1.052.930.872.531.173.23I feel that my educational needs are not being met.

18

0.842.830.712.420.653.38I feel that I am given ample opportunities to learn.

16

0.972.771.002.530.863.08I feel that other students do not help me learn.14

SDMSDMSDM

Combined(n=30)

Course B(n=17)

Course A(n=13)

Item#

Strongly Agree = 4; Agree = 3; Neutral = 2; Disagree = 1; Strongly disagree = 0

Page 24: Social Networking In E Learning Courses:  Building Sense of Community

Age and Gender DifferencesAge and Gender Differences

•• OneOne--factor analysis of variance was used to factor analysis of variance was used to

investigate the differences in studentsinvestigate the differences in students’’ age and age and

gender on their social networking experiences as gender on their social networking experiences as

well as their sense of communitywell as their sense of community

•• The results showed that no significant differences The results showed that no significant differences

were found in studentswere found in students’’ age and gender on their age and gender on their

social networking experiences as well as their social networking experiences as well as their

sense of community in terms of connectedness sense of community in terms of connectedness

and learning.and learning.

Page 25: Social Networking In E Learning Courses:  Building Sense of Community

ConclusionConclusion

•• The approach of designing and integrating a class social The approach of designing and integrating a class social networking site into two courses were fun, worthwhile, networking site into two courses were fun, worthwhile, and positiveand positive

•• Students had positive experiences using a social Students had positive experiences using a social networking site in learningnetworking site in learning

•• Students found the class social networking site was userStudents found the class social networking site was user--friendly and gave them a sense of belongingfriendly and gave them a sense of belonging

•• Students felt more actively involved in the courses that Students felt more actively involved in the courses that use social networkinguse social networking

•• The class social networking site can encourage learnerThe class social networking site can encourage learner--center activities, provide collaborative learning center activities, provide collaborative learning opportunities, and promote knowledge sharingopportunities, and promote knowledge sharing

Page 26: Social Networking In E Learning Courses:  Building Sense of Community

ConclusionConclusion

•• Using a social networking site in a class could Using a social networking site in a class could build a sense of community among learnersbuild a sense of community among learners

•• Participants in Course A had a stronger sense of Participants in Course A had a stronger sense of community in both connectedness and learning community in both connectedness and learning than participants in Course Bthan participants in Course B

–– The length of time using a social networking site in a The length of time using a social networking site in a class could be a factorclass could be a factor

–– Culture could play a role in a social networking since Culture could play a role in a social networking since Course A was taught in US while Course B was taught Course A was taught in US while Course B was taught in Hong Kongin Hong Kong

–– Recommended for further investigationRecommended for further investigation

Page 27: Social Networking In E Learning Courses:  Building Sense of Community

The EndThe End

Questions or Comments?Questions or Comments?


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