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Social Networking... Gaining Credibility with LinkedIn, Facebook &Twitter
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Social Networking...Gaining Credibility with
LinkedIn, Facebook &Twitter
Social Networking...Gaining Credibility with
LinkedIn, Facebook &Twitter
DefinitionDefinition
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
Just A Few Of MANY!Just A Few Of MANY!
Why???Why???
• 46% of American adult Internet users have a profile on an online social network site
• 61% of people with online profiles have annual household incomes of more than $50,000
• 45% of people with online profiles are college graduates
• 54% female, 46% male• 28% use social networking to make new business
or professional contacts and/or promote themselves or their work
~ Pew Internet & American Life Project Survey
Benefits Of Social NetworkingBenefits Of Social Networking
Source: Social Media Marketing Industry Report, March 2009
Everyone Is Doing ItEveryone Is Doing It
Top Five Social Media Channels Companies Are Using:
– Facebook (80%)– Twitter (66%)– YouTube (55%)– LinkedIn (49%)– Blogs (43%)
Survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009. Four hundred thirty-eight randomly selected management, marketing and human resources executives from companies across the U.S. completed the online survey.
Why Use Social Networking?Why Use Social Networking?
Relationships
Relationships
Relationships!!!
1. Research your options
2. Set-up accountUser name
Profile/Bio
Photo
3. Find friends and associates
4. Lurk to get used to format
5.Start posting!
Getting Started!Getting Started!
Tips & TechniquesTips & Techniques
Be relevantBe helpfulBe usefulBe a resourceTell people how to find youAsk questions…and answer themQuality vs. QuantityAvoid too much TMI – but a little is OKBuild relationship before trying to sell
Do not…Do not…
Lie, cheat or steal
Curse or be vulgar
Over-post
Under-post
Spam
Be pushy/hard sell
Be one-dimensional
Don’t follow or be friends with those who do, as their reputation (and posts) may
follow you!
What Social Networking Is NOTWhat Social Networking Is NOT
PrivatePersonalHiddenX
An ExampleAn Example
Deb’s Top ThreeDeb’s Top Three
• Exists to help you make better use of your professional network and help the people you trust in return
• Over 55 million members in over 200 countries and territories around the world
• A new member joins approximately every second, and about half of members are outside the U.S.
• Executives from all Fortune 500 companies are LinkedIn members
• Average user is over 41 years old and earns more than $100,000 per year
LinkedIn Public ProfileLinkedIn Public Profile
LinkedIn GroupsLinkedIn Groups
Deb’s Top ThreeDeb’s Top Three
• More than 350 million active users • More than 2/3 of users are not in college • The fastest growing demographic is 35 years old
and older • Average user has 130 “friends”• More than 175 million users log on at least once
each day• More than 700,000 businesses have Fan pages
Facebook Profile PageFacebook Profile Page
Facebook Fan PageFacebook Fan Page
Facebook Fan PageFacebook Fan Page
Facebook ApplicationsFacebook Applications
Blocking Facebook Applications
Deb’s Top ThreeDeb’s Top Three
• A service for friends, family, and co-workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: “What ‘s happening?”
• Messages can only use just 140 characters• The site expects one billion users by 2013• Estimated number of users is over 10 million• 40% of users earn more than $50,000 per year
Public Website PagePublic Website Page
Is It Worth It?Is It Worth It?
A Few Final Thoughts…A Few Final Thoughts…
Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!
www.linkedin.com/in/deborahkrierwww.facebook.com/deb.krierwww.twitter.com/debkrier
ResourcesResources
Lots of good tips & techniques and informationwww.mashable.com
HubspotInformation on setting up Facebook or Twitter for
business:
www.hubspot.com/internet-marketing-whitepapers
Twitter PowerBy Joel Comm, @joelcomm, www.joelcomm.com
LinkedIn Resourceswww.integratedalliances.com
Contact InfoContact Info
Deborah Krier
Wise Women Communications
WWC Events
(303) 594-8930
©2009, Wise Women Communications, LLC; unless otherwise noted.
