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Social Networking Presentation Wvf

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Presentation given to Women\'sVision Foundation on January 28, 2010.
Transcript:
  • 1. Social Networking... Gaining Credibility with LinkedIn, Facebook &Twitter

2. Definition

  • Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

3. Just A Few Of MANY! 4. Why???

  • 46% of American adult Internet users have a profile on an online social network site
  • 61% of people with online profiles have annual household incomes of more than $50,000
  • 45% of people with online profiles are college graduates
  • 54% female, 46% male
  • 28% use social networking to make new business or professional contacts and/or promote themselves or their work
  • ~Pew Internet & American Life Project Survey

5. Benefits Of Social Networking Source: Social Media Marketing Industry Report, March 2009 6. Everyone Is Doing It

  • Top Five Social Media Channels Companies AreUsing:
    • Facebook (80%)
    • Twitter (66%)
    • YouTube (55%)
    • LinkedIn (49%)
    • Blogs (43%)
  • Survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009. Four hundred thirty-eight randomly selected management, marketing and human resources executives from companies across the U.S. completed the online survey.

7. Why Use Social Networking?

  • Relationships
  • Relationships
  • Relationships!!!

8.

  • Research your options
  • Set-up account
      • User name
      • Profile/Bio
      • Photo
  • Find friends and associates
  • Lurk to get used to format
  • Start posting!

Getting Started! 9. Tips & Techniques

  • Be relevant
  • Be helpful
  • Be useful
  • Be a resource
  • Tell people how to find you
  • Ask questionsand answer them
  • Quality vs. Quantity
  • Avoid too much TMI but a little is OK
  • Build relationship before trying to sell

10. Do not

  • Lie, cheat or steal
  • Curse or be vulgar
  • Over-post
  • Under-post
  • Spam
  • Be pushy/hard sell
  • Be one-dimensional
  • Dont follow or be friends with those who do, as their reputation (and posts) may follow you!

11. What Social Networking Is NOT Private Personal Hidden X 12. An Example 13. Debs Top Three

  • Exists to help you make better use of your professional network and help the people you trust in return
  • Over 55 million members in over 200 countries and territories around the world
  • A new member joins approximately every second, and about half of members are outside the U.S.
  • Executives from all Fortune 500 companies are LinkedIn members
  • Average user is over 41 years old and earns more than $100,000 per year

14. LinkedIn Public Profile 15. LinkedIn Groups 16. Debs Top Three

  • More than 350 million active users
  • More than 2/3 of users are not in college
  • The fastest growing demographic is 35 years old and older
  • Average user has 130 friends
  • More than 175 million users log on at least once each day
  • More than 700,000 businesses have Fan pages

17. Facebook Profile Page 18. Facebook Fan Page 19. Facebook Fan Page 20. Facebook Applications 21. Blocking Facebook Applications 22. Debs Top Three

  • A service for friends, family, and co-workers tocommunicate and stay connected through the exchange of quick, frequent answers to one simple question: What s happening?
  • Messages can only use just 140 characters
  • The site expects one billion users by 2013
  • Estimated number of users is over 10 million
  • 40% of users earn more than $50,000 per year

23. Public Website Page 24. Is It Worth It? 25. A Few Final Thoughts

  • Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!
    • www.linkedin.com/in/deborahkrier
    • www.facebook.com/deb.krier
    • www.twitter.com/debkrier

26. Resources

  • Lots of good tips & techniques and information
    • www.mashable.com
  • Hubspot
    • Information on setting up Facebook or Twitter for business:
    • www.hubspot.com/internet-marketing-whitepapers
  • Twitter Power
    • By Joel Comm, @joelcomm,www.joelcomm.com
  • LinkedIn Resources
    • www.integratedalliances.com

27. Contact Info

  • Deborah Krier
  • Wise Women Communications
  • WWC Events
  • (303) 594-8930
  • [email_address]
  • [email_address]
  • 2009, Wise Women Communications, LLC; unless otherwise noted.
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