1. Social Networking... Gaining Credibility with LinkedIn, Facebook &Twitter

2. Definition

Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.

3. Just A Few Of MANY! 4. Why???

46% of American adult Internet users have a profile on an online social network site

61% of people with online profiles have annual household incomes of more than $50,000

45% of people with online profiles are college graduates

54% female, 46% male

28% use social networking to make new business or professional contacts and/or promote themselves or their work

~Pew Internet & American Life Project Survey

5. Benefits Of Social Networking Source: Social Media Marketing Industry Report, March 2009 6. Everyone Is Doing It

Top Five Social Media Channels Companies AreUsing:

• Facebook (80%)

• Twitter (66%)

• YouTube (55%)

• LinkedIn (49%)

• Blogs (43%)

Survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009. Four hundred thirty-eight randomly selected management, marketing and human resources executives from companies across the U.S. completed the online survey.

7. Why Use Social Networking?

Relationships

Relationships

Relationships!!!

8.

Research your options

Set-up account

• • User name

• • Profile/Bio

• • Photo

Find friends and associates

Lurk to get used to format

Start posting!

Getting Started! 9. Tips & Techniques

Be relevant

Be helpful

Be useful

Be a resource

Tell people how to find you

Ask questionsand answer them

Quality vs. Quantity

Avoid too much TMI but a little is OK

Build relationship before trying to sell

10. Do not

Lie, cheat or steal

Curse or be vulgar

Over-post

Under-post

Spam

Be pushy/hard sell

Be one-dimensional

Dont follow or be friends with those who do, as their reputation (and posts) may follow you!

11. What Social Networking Is NOT Private Personal Hidden X 12. An Example 13. Debs Top Three

Exists to help you make better use of your professional network and help the people you trust in return

Over 55 million members in over 200 countries and territories around the world

A new member joins approximately every second, and about half of members are outside the U.S.

Executives from all Fortune 500 companies are LinkedIn members

Average user is over 41 years old and earns more than $100,000 per year

14. LinkedIn Public Profile 15. LinkedIn Groups 16. Debs Top Three

More than 350 million active users

More than 2/3 of users are not in college

The fastest growing demographic is 35 years old and older

Average user has 130 friends

More than 175 million users log on at least once each day

More than 700,000 businesses have Fan pages

17. Facebook Profile Page 18. Facebook Fan Page 19. Facebook Fan Page 20. Facebook Applications 21. Blocking Facebook Applications 22. Debs Top Three

A service for friends, family, and co-workers tocommunicate and stay connected through the exchange of quick, frequent answers to one simple question: What s happening?

Messages can only use just 140 characters

The site expects one billion users by 2013

Estimated number of users is over 10 million

40% of users earn more than $50,000 per year

23. Public Website Page 24. Is It Worth It? 25. A Few Final Thoughts

Your homework: set up accounts on LinkedIn, Facebook and/or Twitter and connect, friend or follow me!

• www.linkedin.com/in/deborahkrier

• www.facebook.com/deb.krier

• www.twitter.com/debkrier

26. Resources

Lots of good tips & techniques and information

• www.mashable.com

Hubspot

• Information on setting up Facebook or Twitter for business:

• www.hubspot.com/internet-marketing-whitepapers

Twitter Power

• By Joel Comm, @joelcomm,www.joelcomm.com

LinkedIn Resources

• www.integratedalliances.com

27. Contact Info

Deborah Krier

Wise Women Communications

WWC Events

(303) 594-8930

[email_address]

[email_address]

2009, Wise Women Communications, LLC; unless otherwise noted.