SOCIAL NETWORKING RESOURCES IN TODAY’S
MARKETBrad Dawson, LTV Dynamics
October 25, 2009
The Big Picture
Connect with friends, colleagues, strangers
Create, contribute and publish
Comment on, rank or embellish that content
Communicate freely and creatively using multiple formats including: email, messaging, mobile devices and video
Social Networks are focused on empowering individuals:
Your Platforms
Make the participation for your customers easy and intuitive
Publicly open social networks can be used to raise awareness and to attract potential customers
Private networks result in conversion and attraction
Profile Your Audience Senior Manager – comfortable with
public communication but may not be with technology
Disconnected – not online yet The Geek – technical wiz that prefers his
or her own company and likes to monitor what is happening without being visible
The Networker – would be the person that has 100s of contacts on several networking platforms
Social Networks
Social network applications are designed to allow people to connect with one another and create groups with rich applications features
You will most likely want to have a presence on multiple public social network sites, an on multiple groups within those public network platforms
Specialized Applications
Designed for custom social media networking groups that allow greater control and customization
Measurement Tools Email management and
tracking Website clicks and hits Custom Link Tracking
BlogsAn important communication
tool that allow free form communication with your audience while encouraging feedback, ranking and sharing
Micro-BloggingOne of the most recent forms of social
media tools, allowing instant status updates to be sent and received over mobile devices and any other Internet ready device
CollaborationAllows for a large number of
individuals to create, contribute, and edit an open collection of web pages and content
RSS FeedsReal Simple Syndication is a way to distribute regular changing content, such as a blog, and to distribute the updates to an RSS Reader. This allows individuals to collect updates from multiple sources in a single RSS reader.
Presentation SharingThe ability to publish computer
presentations, such as PowerPoint, allowing the public to view, rank and share presentations on any subject