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Social Networking & The Independent Consultant
Jill Hurst-WahlHurst Associates, Ltd.
January 9, 2009
Copyright © 2009, Hurst Associates, Ltd. All rights reserved.
Hurst Associates, Ltd.
This presentation is online at http://tinyurl.com/7dtqhk
Hurst Associates, Ltd.
How many potential clients will you touch today?
How many people do you want to touch?
What if you could reach more people? Easily Free or low cost
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Our Reality
Fax faster communication Multiple day instant Two tools multiple tools True mass communication
Hurst Associates, Ltd.
What is Hyper-Connected?
Connected in multiple ways, e.g.: Face-to-face Phone Email LinkedIn Instant messenger Twitter
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Pros Cons Faster access Quicker communication Share info on-the-fly Building trust Always networking Stronger connections Bigger knowledge-base Assignments, offers,
etc.! Faster referrals Not working alone Support network
More tools to watch/use Harder to disconnect Info overload Blurring of private &
public May create more weak
connections
Hurst Associates, Ltd.
CAUTION!
Web 2.0 tools overlap in functionality. What follows is a sample tools available. You may be a user of content, not a creator.
Improving Communications
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One-on-one One-to-many
Skype Twitter Meebo & Meebo Me
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Hurst Associates, Ltd.
Being Visible & Findable
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LinkedIn Facebook Plaxo Pulse Naymz Blogs
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Hurst Associates, Ltd.
Hurst Associates, Ltd.
Hurst Associates, Ltd.
1 – 9
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92 - 100
Letting Your Expertise Show
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SlideShare.net Blogs – writing or commenting Podcasts
TalkShoe
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Building Your Network
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LinkedIn, Facebook, etc. Twitter FriendFeed
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Anecdotal Evidence of Success
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How success is defined is in the eye of the beholder
Success may not be earth-shattering, but incremental
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From My Colleagues
Facebook: contact that resulted in a job offer FriendFeed: quotes for org. newsletter Various: locate speakers for conferences Twitter: recommendation for an assignment LinkedIn: contact about possible job Various: locate “lost” colleagues LinkedIn: answer “who is this person?” Various: find new associates Various: provided a life-line
Your Turn: Jump In!
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Do Now…
Create or update your LinkedIn profile Review your contacts, add more strong
connections and delete weak ones. Create a Twitter account
Connect with other Central New Yorkers on twitter, http://tinyurl.com/5ubeet, as well as colleagues
Tweet about work, tips, ideas, etc. Get familiar with SlideShare.net
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Do Later…
Challenge yourself to learn additional tools to connect, share and collaborate If a tool doesn’t seem to have value to you (after
you’ve given it a good whirl), then drop it. New tools and capabilities keep coming, so
you’ll never be done learning
Hurst Associates, Ltd.
Jill Hurst-Wahl
Meebo & Skype: jill.hurst.wahl
www.HurstAssociates.com
www.Digitization101.com
www.eNetworking101.com