Social Networking at Work

Survey Results

Methodology

• Survey performed on Zoomerang

– Fielded online

– 346 responses

– Taken by US-based employees

Social networking at work

37%

34%

16%

8%

2%

2%

0% 10% 20% 30% 40% 50%

0

1 - 2

3 - 5

6 - 10

11 - 20

More than 20

Q1: On average, how many times per day do you access social networking sites such as Facebook or YouTube from work?

Reasons for social networking at work

Q2: What percentage of the time you spend accessing social networks while at work is for each of the following? (Must add to 100%) Means shown.

Business reasons 53.334%

Personal reasons 46.178%

Devices used

Q3: Considering the full amount of time you spend daily accessing social networks while at work, please indicate what percentage of that time is done via each of these devices. (Must add to 100%) Means shown.

Desktop or laptop computer 75.24%

Company mobile device 8.26%

Personal mobile device 15.22%

Other 1.38%

Work policies

5%

2%

0%

1%

36%

42%

14%

0% 10% 20% 30% 40% 50%

Access is blocked

Access blocked, access granted only in rare cases

Access blocked, access granted to those who have been through training

Access blocked, access granted upon request -- there are many users

No blocking, but they specify business use only

No blocking, no policy about use

No blocking, policy exists that encourages employee use

Q4: What best describes your company's policy concerning accessing social networking sites at work?

How important?

12%

20%

22%

12%

34%

0% 10% 20% 30% 40% 50%

Significantly relevant to my decision

Somewhat relevant to my decision

Neutral

Somewhat irrelevant to my decision

Significantly irrelevant to my decision

Q5: If a company had a ban on accessing social networks from the workplace, how relevant would that ban be when deciding whether or

not to work for the company?

Company presence

16%

36%

45%

1%

1%

0% 10% 20% 30% 40% 50%

Significantly impacts my opinion of a company in a positive way

Somewhat impacts my opinion of a company in a positive way

Neutral

Somewhat impacts my opinion of a company in a negative way

Significantly impacts my opinion of a company in a negative way

Q6: Does a company's presence in social networks impact how you feel about the company's brand? For example, if they have a Facebook page

or use Twitter.

Work breaks

Q7: How many times a day do you take the following breaks?

Mean Median

Snack or coffee 2.016 2

Smoking 0.346 0

Restroom 2.842 2

Social Networking 1.714 1

Facebook or no?

87%

2%

11%

0% 20% 40% 60% 80% 100%

Go to the restroom

Cross your legs and check Facebook

Bring your mobile device to the restroom with you to kill two birds with one stone

Q8: Answer the following scenario: You have 5 minutes until your next meeting and need to use the restroom, but you haven't checked

Facebook all day. You do one of the following:

Industry

82%4%

3%2%

1%1%1%1%1%1%1%1%1%

0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%0%

0% 20% 40% 60% 80% 100%

Technology and Software

Services

Agriculture

Consumer Products

Education

Insurance

Telecommunications

Automotive

Cable and Wireless

Credit Cards

Entertainment

Hospitality and Leisure

Non-Profit

Research

Transportation

What industry do you work in?

Job function

2%

1%

7%

29%

4%

24%

13%

2%

6%

1%

11%

0% 10% 20% 30% 40% 50%

Senior Executive

Vice President

Director

Manager

Supervisor

Associate/Staff

Technician

Administrative

Contractor/Consultant

Intern

Other, please describe

What is your job function/role?

Company size

19%

3%

5%

61%

6%

6%

0% 20% 40% 60% 80% 100%

Less than 500 people

500 to 1,000 people

1,001 to 5,000 people

5,001 to 25,000 people

25,001 to 75,000 people

More than 75,000 people

What is the size of your organization?

Gender

Male79%

Female21%

What is your gender?

Age

0%

3%

18%

20%

21%

18%

9%

6%

4%

0%

0%

1%

0% 10% 20% 30% 40% 50%

Under 18

18 - 25

26 - 30

31 - 35

36 - 40

41 - 45

46 - 50

51 - 55

56 - 60

61 - 65

66 - 70

Over 70

What is your age?