Social Networking: Why Your Company

Can't Afford to Ignore It

Walter OrechwaOwner & CEO of Projections, Inc.

Mike Vandervort

HR Professional and social media expert

What Is Social Media?IntroductionGetting StartedMost Common Sites

FacebookLinkedInYouTubeTwitter

What Is Social Media?Other sites

DiggFlickrMy Space- for business?Blogs

Free: blogger.com, wordpress.com Paid sites: TypePad Self-hosted: Wordpress.org

What Is Social Media?Common Aspects

ProfileContacts/ FriendsCommunication with others

AdvantagesPositive Employee Relations

Team mentalityPuts employees on the ‘inside’ of business decisionsOnline ‘Open-door’

Showcase Your EmployeesHighlighting awardsSubject expert

AdvantagesLarge base

Millions signing upWant companies to be participatingConversation taking place

RecruitingFind top candidatesProfiles go deeper than resumeAttractive to millenialsScreening candidates

AdvantagesMarketing

Branding issueSearch engine presenceTarget specific audience

Companies who participate in social media

Potential DangersTime Consumption

‘Cyberloafing’Advising employees on expectationsWill it be worth my time?

Too Much InformationMonitoringPersonal vs. ProfessionalWhat is acceptable? (and what isn’t?)

Potential DangersNegative postings

External sources Competitors Former employees Union organizers

Internal sources Jobvent.com

Monitor the web

Potential DangersIt’s Not That Easy To Delete

Internet archivesUser can save info. (and re-post)

Legal issuesDiscrimination

Potential employees Current employees

Wage and Hour ViolationsWhistleblower protections

Everybody’s TalkingHuman Resources and Social Media

Human Resources and Social MediaAlready in the conversation, whether you

know it or not Understanding social media is an essential

skill for HR practitioners! Where to go to learn Applying the tools

Moving ForwardEnd-goal

Involvement

Constructive participation

Spamming

Social media overload

Moving ForwardAttitude

Employee use

Employee monitoring

Company policy

Presented by:Walter E. Orechwa is Chief Executive Officer and Owner of Projections, Inc. He has been working in employee communications since 1984, when he earned a BA in Broadcasting and Public Relations from Mississippi State University. Walter's company, Projections, has been perfecting the art of employee communications with small to Fortune 500 size companies across the U.S. and Canada. In 2009, Projections was recognized as one of the fastest-growing private companies in America, by Inc. magazine. Projections began producing employee communication slide shows over 30 years ago, and the company has constantly evolved as the media and formats have changed. From slides into video, DVD, websites, eLearning and today's Social Media and Web 2.0., there has always been one constant - the message is what matters. Projections' highly skilled team of professionals delivers vital information to employees world wide every day.

Find out more about Projections at www.projectionsinc.com

Presented by:Mike VanDervort has two decades of HR experience at some of the top Fortune 500 and Great Place to Work employers. Michael is an eclectic HR professional with an extraordinary curiosity about how things work. By day Michael works as an HR Specialist, doing web research and "think-tank" projects on human resources and employee relations issues for one of the largest employers in Florida. By night, Michael writes about human resources and business topics related to social media, human resources, employee relations, the culture of organizations, leadership and best business practices. Michael blogs at TheHumanRaceHorses.com