1. Social Networking...Gaining Credibility with LinkedIn, Facebook &Twitter

2. Definition
Social networking (or media) focuses on building online communities of people who share interests and/or activities. Most social network services are Web-based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.
3. Just A Few Of MANY!
4. Why???
46% of American adult Internet users have a profile on an online social network site
61% of people with online profiles have annual household incomes of more than $50,000
45% of people with online profiles are college graduates
54% female, 46% male
28% use social networking to make new business or professional contacts and/or promote themselves or their work
~ Pew Internet & American Life Project Survey
5. Benefits Of Social Networking
Source: Social Media Marketing Industry Report, March 2009
6. Everyone Is Doing It
Top Five Social Media Channels Companies AreUsing:
Facebook (80%)
Twitter (66%)
YouTube (55%)
LinkedIn (49%)
Blogs (43%)
Survey conducted by Minneapolis-based Russell Herder and Ethos Business Law in July 2009. Four hundred thirty-eight randomly selected management, marketing and human resources executives from companies across the U.S. completed the online survey.
7. Why Use Social Networking?
Relationships
Relationships
Relationships!!!
8. Research your options
Set-up account
User name
Profile/Bio
Photo
Find friends and associates
Lurk to get used to format
Start posting!
Getting Started!
9. Tips & Techniques

Be relevant

10. Be an expert 11. Be useful 12. Be a resource 13. Tell people how to find you 14. Ask questionsand answer them 15. Quality vs. Quantity 16. Avoid too much TMI but a little is OK 17. Build relationship before trying to sell