SOCIAL NETW

ORKS

A N D TH E I R

I MP A C T S O

N BR A N D S

Edwin Dionel Molina Vásquez

WHAT IS “SOCIAL NETWORKS”

1

We have definitions from various perspectives, from sociological, commercial, scientific and the one that

comes from the users

WHAT IS “SOCIAL NETWORKS”

For example:

A social network is a social structure made up of a set of social actors (such as individuals or organizations) The social network perspective provides a clear way of analyzing the structure of whole social entities. The study of these structures uses social network analysis to identify local and global patterns, locate influential entities, and examine network dynamics.

SOCIOLOGICALLY…Social networks are the basic structures of relationships

through which we develop our subjectivity.

AND THE USERS VOICE:

“Space where we can communicate with other persons and share the

best and worst moments in our daily life.”

Types of Social Networks:

Collective

Knowlege:

Wikipedia, Youtube

GeneralConfidenc

e:Facebook, Twitter

WEB 2.0What is that?

2

Website

1.0 Websit

e1.0

WritersUsersUsers

The Interaction Between

Users - Web Web - Users Users - Users

BUT,What is the impact of this on Brands?

3

IN PAST WE WONDERED…What product we can launch?Price?What is our product target?The way of advertise it

AND THE MOST IMPORTANT…

What customers wants?

Social networks allow us to establish patterns of behavior of people who interact daily and share thoughts, information and experiences. Also allow us to predict customer reactions receiving our messages, and the way in which they can share with their social circle

SO NOW,What social networks should we

use?

4

IF WE NEED SHARE SHORTS IDEAS…We have Twitter, a Social Network thought for

people that may publish ideas, news, establish tendences using hashtags and connecting with other persons with just 140 characters. Excellent tool when our target use a smartphones.

MENTIONS

RETWEET: “A LITTLE BIRDIE TOLD ME”

An good option for multiply the range of action…

HASHTAG: “#” MAKE A POPULAR TOPIC

Hashtag allows unifying trends and similar content on a single word or phrase as key word, allowing have diverse content together and group them for easy access

GOT A VIDEO?

The most powerful way for share our video content

BUT WAIT, WE’RE MISSING SOMETHING…

MMM…

WE HAVE facebook!

Of Course…

WHAT IS FACEBOOK?

Is just the biggest social network ever known at this time with more than 10 years being on the top of the top websites in all world with more than 1,000 millions of users that every day speak about their great experience interacting between them. With one of the powerful host on internet this one provide minute by minute a consolidate service around the world, connecting people in real time using incredible features like no other.

I UNDERSTAND THAT, BUT…

What is the reason?

NEW FEEDS

An easy way how our customers can access to the latest info about our product even when they log in after we publish it.

FRIENDS CONNECTION

"Friending" someone is the act of sending another user a friend request on Facebook. The two people are Facebook friends once the receiving party accepts the friend request.

Excellent option for has a good contacts quantity.

LIKE?Described by Facebook as a way to

"give positive feedback and connect with things you care about", users can "like" status updates, comments, photos, and links posted by their friends, as well as adverts, by clicking the "Like" button at the bottom of the content.

The user's judgment applied on our content, best way for know their reaction of the info published.

EVENTS

Facebook events are a way for members to let friends know about upcoming events in their community and to organize social gatherings.

Using it we can inform people about launches, cocktails, concerts and all types of events about us.

AND THE MOST IMPORTANT FOR US…Facebook Fan Pages:Facebook users can create pages allowing fans of an individual, organization, product,

service, or concept to like or subscribe to the page posts and updates. Pages look and behave much like a user's personal private profile, but they are also integrated with Facebook's advertising system, allowing owners to easily advertise to Facebook's users. Owners (admins) can send updates to their fans, and they also have access to insights and analytics of their fan base.

With this one we can create a space, a profile and connect with our targets for establish a stream of pictures, flyers, logos, promotions; share documents, events, news and connect it with our website and another contact forms.

ADDITIONALLY WE HAVE A SECRET!

Social Networks are connected between them and permit us share all info with a single click to all of them and get the high level of cover.

NOW WE GOT NEW TOOLS AND ARE

READY FOR…

“THE BATTLE OF BRANDS”