Social Networks by IAB Europe

Online: The interactive ingredient

Online ‘just got started’ Danny Meadows-KlueMay 2004

The world’s interactive The world’s interactive advertising associationadvertising association

IAB EuropeIAB Europe

www.iabeurope.eu Fortis - November 2007

Social NetworksSocial Networks




60 %

of E

uropea

ns hav

e ad

opted s

ocial

com

puting




Cultural differencesCultural differences

• Reading peer reviews is the No. 1 Social Computing activity, with nearly one-third of European online consumers taking part in that activity.

• Consumers in the UK and Sweden are embracing social networking sites, while users in Germany and France are far less impressed. More than one-third of UK consumers take part in social networking sites, double the European average.

• Nine percent of all Europeans maintain blogs or publish Web pages. The Dutch are the most prolific, with 15 percent of users in the Netherlands taking part in this activity.

• The Spanish actively comment on Web sites, while Germans are, by and large, reluctant to offer their opinions online.




PrinciplesPrinciples

• It’s not about who you are but about who you know!

• The « You never walk alone » power!

• Get them engaged….





We’ve to think out of the box!




IAB EuropeIAB Europe

The world’s interactive The world’s interactive advertising trade associationadvertising trade association

Date post:	21-Dec-2014
Category:	Technology
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Social Networks by IAB Europe

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