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What the Tweet? Social Networking &
How It Helps to Get the Word Out Presentation for
OSRTI Management
Jean M BalentUSEPA - Technology Innovation and Field Services Division
[email protected] 703-603-9924
October 2010 1
Overview of Session• What is social networking/social media?• Introduction to tools and sites:
• Youtube• Flickr• Twitter• Facebook
• EPA use of and policy on social networks• Resources, training, and more information
October 2010 2
Underlying tools:• Tagging/Folksonomy• RSS Feeds• Widgets
Web 2.0• Second generation of the World Wide Web,
especially the movement away from static webpages to dynamic and shareable content and social networking.
• Web applications that facilitate interactive information sharing, interoperability, user-centered design, and collaboration on the World Wide Web.
• For a more detailed history on the evolution of the web – http://www.youtube.com/watch?v=6gmP4nk0EOE
October 2010 3
Types of Web 2.0 ToolsType Description Example
Web Applications Applications to perform particular functions
Google Docs, Google Maps
Social Networks Web spaces to create public presence and communicate
Facebook, Twitter
Video/Photo-sharing sites (social media)
Public site to view and share videos Youtube, Flickr
Blogs Public reverse chronology journal Greenversations
Wikis Mass-edited documents and webspaces
Wikipedia
Mashups Collection of web applications and other data sources
http://mapecos.org
Folksonomies Social bookmarking/tagging Delicious
October 2010 4
Social Bookmarks• Method for Internet users to store, organize, search, and
manage bookmarks of web pages on the Internet• Help Internet users find other sites they might be interested
in• Folksonomy or social tagging
– "the process by which many users add metadata in the form of keywords to shared content“
• May also involve voting, ranking or sharing• Delicious http://delicious.com/ • Digg http://digg.com /• Stumbleupon http://www.stumbleupon.com/
October 2010 5
Social Bookmarks
October 2010 6
Bookmarks
Bookmarks
• Accessible from anywhere with internet
• Tagging to share bookmarks with others searching for information
• Bookmarks or favorites are stored locally on your PC
• Only accessible on that machine
• No way to see what other may be referencing for similar topics
Traditional way to save websites… Web 2.0 way to save & SHARE websites…
RSS Feeds• RSS is an acronymn for Really Simple Syndication or Rich Site
Summary.• RSS (noun) - an XML format for distributing news headlines
and other content on the Web. • Users subscribe to feeds from source’s website• Users manage feeds via web browers, web feed readers, or
feed aggregators
October 2010 7
Users decide HOW and WHEN to receive
information
RSS Feeds• Traditional way to get updates
– Visit a website manually and look for updates
– Sign up for email alerts or newsletters
• Web 2.0 ways to manage your news and custom updates– Sign up for RSS feeds from
various pages and sources– Have information and updates
delivered to you– Use readers and aggregators to
manage information streams and customize searches
October 2010 9
Widgets• a small piece of Web programming code that
makes something interesting appear on your blog, wiki, or Web page
• Information in a widget can feature updated information or let the reader do something like use a search box
• To add a widget, you must be able to edit your Web page
October 2010 10
Social networking• Social networks are web-based services that allow
individuals to: – construct a public or semi-public profile within a bounded
system, – articulate a list of other users with whom they share a
connection, and – view and traverse their list of connections and those made
by others within the system.
* The nature and nomenclature of these connections may vary from site to site.
October 2010 12
What exactly are the social networking sites out there?
• Over 180 listed in wikipedia– Please note the list is not exhaustive
• Can be used for communication and updates:– Facebook, Twitter, LinkedIn, MySpace,
• Or for sharing specific types of media:– Flickr, YouTube, Slideshare, Scribd
• Lets watch a short video on what social networking is… http://www.youtube.com/watch?v=6a_KF7TYKVc&feature=fvw
October 2010 13
Why should you care?• There are over 100 million worldwide views
per day on YouTube• There are more Facebook users (350 million)
than there are U.S. residents (309 million)• Twitter will process about 10 billion "tweets"
this year (There are about 6.7 billion people living on the Earth)
October 2010 14
Important Considerations• Easy to think of as communication platforms
but social networks are much more!• Blending of personal and professional lives• Newer generations have and expect INSTANT
access to information in PERSONALLY-SELECTED METHOD– information networks are HUGE– Information spreads RAPIDLY - VIRAL
October 2010 15
General process to use a social network
• Many offer public anonymous searching, browsing and access to files (e.g. Youtube, Flickr, etc)
• Visit site and create account– Account must be verified, usually by clicking on a confirmation link in
email• Update your profile/representation in the site/community
– Think about professional vs personal and individual vs organization• Contribute information to the community
– Usually through website posting and uploads– Many newer mobile options
• Build networks by associating or establishing connections with other users– Usually a 2-part process where a request to connect is made and the
request is accepted or rejected
October 2010 16
What does EPA use?• Facebook, YouTube, Twitter, Flickr, Dipity, drop.to,
IdeaScale, Slideshare, Ustream, and more• Learn more about EPA’s social media activities at
http://www.epa.gov/epahome/socialmedia.html
October 2010 17
YouTube - www.youtube.com
• Founded in Feb 2005, bought by Google in 2006 for $1.6B
• Most popular online video community
• People discover, watch and share originally-created videos
• Youtube is the #2 Search Engine in the world
October 2010 18
EPA’s Use of YoutubeEPA has a channel updated weekly at
http://www.youtube.com/user/USEPAgov
October 2010 19
Primarily used as outreach during emergencies, public contests, and archiving of videos
October 2010 20
Other uses of Youtube• Sharing notable or humorous videos
These can become mass spread via email, IM, social networks VIRAL
October 2010 21
Other uses of Youtube• Spreading of News Stories
October 2010 22
Other uses of Youtube• Sharing of scientific models
Other uses of Youtube• Distribute training and information resources
October 2010 23
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Other uses of Youtube• Spread information about haz waste sites
October 2010
Flickr – www.flickr.com • Online photo and
video management/ sharing application
• Founded in 2004, acquired by Yahoo in 2005
• 4 Billion + images upload
• 7-40 million flickr users
October 2010 25
EPA’s Use of FlickrEPA has a photostream updated at
http://www.flickr.com/photos/usepagov/
October 2010 26
Primarily used as outreach during emergencies, public contests, and archiving of photos
Other uses of Flickr
October 2010 27
Community Members post photos of hazardous waste sites
Other uses of Flickr
Imagine if this was the image presented to the public of your clean up program?October 2010 28
Other uses of Flickr
Some agencies communicate positive environmental work and change through photos on Flickr
October 2010 29
Twitter – www.twitter.com • Short text updates, 140
characters, published to website
• “micro-blogging”• Creates an RSS feed that
people can subscribe or “follow”
• A searchable database of what’s happening now
• Updates often delivered to mobile devices for immediate notification
• Estimate 1B users by 2013
October 2010 30
EPA’s use of Twitter
October 2010 31
http://twitter.com/EPAgov
Used to spread the word on agency responses to emergencies, announce rule makings, publication releases etc.
Several offices at EPA tweet as well as programs to engage the public and keep them informed of timely news releases, due dates, etc
EPA’s use of Twitter
October 2010 32
Other uses of Twitter
October 2010 33
34
Facebook - www.facebook.com• Started in 2003 by Harvard
student• A platform to share
announcements, requests for feedback, questions, and links with an interested community that also gives people a place to share information with each other
• Person-based, groups, or page-based accounts
• Average user spends almost 1 hour per day on Facebook
• “Zuckerburg’s Law”
October 2010
EPA’s Use of Facebook • EPA’s official
facebook page at http://www.facebook.com/EPA
• Pick 5 for the Environment http://www.facebook.com/EPA#!/epapick5
October 2010 35
EPA’s Use of Facebook
October 2010 36
Regions are using Facebook to communicate activities at SF sites and engage the local community
Facebook for SF CAGs
October 2010 37
EPA’s Use of Facebook
October 2010 38
Other uses of Facebook
• Communities coordinate activities, share information about events
October 2010 39
National Brownfields Conference
October 2010 40
Pollution Engineering Magazine
October 2010 41
42
Interconnections
October 2010
Teach yourself to Share!
• You can have presence in social networks WITHOUT creating accounts and profiles using share links
• Makes it easy for any site visitor to spread the word across social networking sites
October 2010 43
EPA Policies on Social Media• Representing EPA Online:
– Represent your office – Respect your time and effort – Be transparent and honest – State facts, not opinions – Protect nonpublic information – Ethics apply, even online – Maintain records when applicable
• Site specific policies for creating profiles for Agency activities from EPA Social Media Blog and Community of Practice
October 2010 44
Remember• No such thing as the ONLY site, network!• Social networks are just one of many
communication and outreach tools– Each one serves a particular purpose for certain
media• Recognized by the public as resources to
connect and share information…• See how one community uses them
October 2010 45
Bread and Cheese Creek• http://www.bread-and-cheese-creek.com/
October 2010 46
Community group uses social media to:Inform community and local legislative members on health of creekCall for volunteers, sponsors and donors to help with clean upsPraise community and encourage less trash
October 2010 47
October 2010 48
October 2010 49
Questions to think about…• Before using how will you manage accounts:
– Set up office wide account that certain staff have access to use?– Set up individual PROFESSIONAL accounts for staff members (using
EPA email addresses)?– Allow staff to use PERSONAL accounts to respond and post?
• How will you handle comments?– Filter all comments?– Disable comments?– Allow anyone to comment?
• How frequently will you check and/or post content?– Notifications on what content? Delivered where/how?
• Privacy concerns? • Do standard Terms of Service apply to your organization/use
October 2010 50
Helpful Resources• DoD Social Media Hub http://socialmedia.defense.gov/
– Great source for training, general summaries, etc• Web Content.Gov
http://www.usa.gov/webcontent/technology/other_tech.shtml – Excellent summary of Government usage of social media and
best practices• In Plain English Youtube Channel
http://www.youtube.com/user/leelefever – Wonderful 2-3 minute videos explaining social media in basic
englishOctober 2010 51
52
Thank you!• Feel free to contact me at
– Jean M Balent, – USEPA - Technology Innovation and Field Services
Division– [email protected], 703-603-9924
• Archived TIFSD Social Media Information Series Online
• Coming soon: EPA-wide training on social networks• Reference and Tip Sheets Available
October 2010
Reference Slides
Not to be presented unless audience prompts for them
October 2010 53
