Social PerceptionIndividual Behavior in Organizations

What’s Perception?

It’s …

WHAT WE SEE ?

HOW WE FEEL?

WHAT WE THINK ABOUT ?

WHAT WE UNDERSTAND ?

It’s a process…

Perception

interpret

understand

Objects

society

A simple process…

ObjectsPeople

or Animals

see

understand

Examples…

So…

What about social perception??

A special & complicated process:

Selective attention/comprehension

Encoding and simplification

Storage and retention

Retrieval and response

Also a little process…

Schemata

Encoding outcomes:evaluatio

n

encoding

Event Memory

Person Memory

Semantic Memory

Influence our behavior

Help us navigate our way through life

In the life

Determine whether or not you get a job after an interview

Affect a wide variety of managerial activities, organizational processes, and quality-of-life issues

In the job

It’s the window through which we all observe, interpret, and prepare our responses to people and events.