ASSIGNMENT 2:VIDEO CLIP PRESENTATION

The Concepts:

Social Learning Perspective Cialdini’s Six Weapons

of Influence(Social Proof) Social Cultural Perspective Confirmation Bias Self-fulfilling Prophecy Counterfactual Thinking Cialdini’s Six Weapons

of Influence(Scarcity)

Social Learning Perspective

- IT ARGUES THAT INDIVIDUALS LEARN FROM OBSERVING THE BEHAVIORS OF OTHERS.

- INDIVIDULS OBSERVE MODELED BEHAVIORS AND, IN TURN BEHAVE IN A SIMILAR MANNER. EG: STEALING, SMOKING ETC

- Harris went to the class on his first day.- He stands up when he sees the lecturer comes in.- This action was learnt from the secondary school in order to show respect to the teacher/lecturer.

Cialdini’s Six Weapons of Influence( Social Proof )

- FOLLOWING OTHERS’ ACTIONS AS AN INDICATION OF WHAT IS TRUE OR RIGHT.

- IT IS ALSO KNOWN AS “THE BANDWAGON EFFECT”. EG: BUYING APPLE PRODUCTS, NIKE, ADIDAS ETC

-Harris looks around and finds that no one else is standing except him.

-He feels embarrassed and sits down quietly.

Social Cultural Perspective

- Awareness of circumstances surrounding individuals and how their behaviors are affected specifically by their surrounding, social and cultural factors.

-Harris sneezes then says: “Excuse me”-At the same time Rainnie sneezes louder but says nothing after. -Harris is shocked and feels repulsed by Rainnie’s rude attitude because in his culture, it is rude to sneeze loudly and to not apologize right after

Cialdini’s Six Weapons of Influence(Scarcity)

-People want what they (think) they can’t have.

-Example: “Limited edition!”

-When Harris finds out the scholarship is only opened for 100 slots.

-He is nervous and moving quickly to apply for the scholarship.

Confirmation Bias

-Paying attention only to information that supports our beliefs.

-Ignoring information that argues with our beliefs.

-When lecturer sees Thomas and realizes he is the repeating student and believes that he is going to fail again.

-This is because Thomas had been a low grading student.

Self-fulfilling Prophecy

-Predictions that cause themselves to come true.

-Assume you will fail something, then you fail at the end. (Self-fulfilling prophecy)

-Thomas is unconfident and worried about to fail the mock exam.

-He recalls the word “LOSER” from his lecturer.

-He tells himself a “failure”.

-When the result comes out, he got a “D”(fail).

Counterfactual Thinking

-Imagining different outcomes for an event that has already occurred

-It is included by “Upward Counterfactual Thinking & Downward Counterfactual Thinking”.

-Eg. (Upward Counterfactual Thinking): If I had dodged the knife!

-Eg. (Downward Counterfactual Thinking): It’s ok, I’m still alive.

-During the mock exam, Thomas told himself, “I should have studied!” (Upward Counterfactual Thinking)

-Jeanette on the other hand, “It’s just a mock exam, I’ll do better on the real one.” (Downward Counterfactual Thinking)

Credits Lee Fei Syen@Jeanette Lee - 0323008 Vun Tze Lin@Rainnie Vun - 0323301 Thomas Ting - 0323962 Harris Aziz - 0323219