Social Recruiting 101 Guidebook - KRT Marketing€¦ · Social recruiting is a buzz word thrown...

KRT Marketing Social Media SRSC eBook 1

Social Recruiting 101 Guidebook


Introduction 3 Facebook 4Twitter 18LinkedIn 37Effective Messaging 54Content Ideas 58Tools 67

Table of Contents

CreditsLead Writer Nathalie Cano Social Media Content ManagerContributing Writeramp Copy Editor Audrey Agot Social Media CoordinatorDesigner Henry Simpson Creative DirectorEditor Adriana Kevill Director of Social Media


Welcome to Social Recruiting 101

Recruiters are now marketers these days Itrsquos not enough to only use LinkedIn to run searches and send InMails but now yoursquove got to think like a marketer and start using social media to recruit How do you do that By creating your own social media strategy to assist you with finding candidates If you havenrsquot started sharing career-related content on your social media profiles or interacted with your network nowrsquos the time to get started Not only should you build your network but yoursquoll want to engage Just because a candidate didnrsquot work out in the past doesnrsquot mean you shouldnrsquot keep that relationship going Either start establishing new relationships or rekindle old ones with not only candidates but coworkers industry professionals and thought leaders

Social recruiting is a buzz word thrown around in our industry Itrsquos not ldquorecruitingrdquo in the traditional sense as it requires more relationship building through the art of being social By establishing yourself and your brand on Facebook Twitter and even LinkedIn yoursquoll want to provide value and be a resource to people Doing this will establish and continuously build connections Let the Big Three (Facebook LinkedIn and Twitter) be your catalysts so that you can outsmart your competitors for talent



Facebook



Ask a recruiter if he or she uses Facebook for recruiting and the general response is ldquoFacebook is too personalrdquo Actually Facebook can be used in a few different ways to help recruiters with their candidate searches despite privacy fears When you think about the fact that you have access to 159 billion monthly active users worldwide that puts things into perspective for recruiting There are ways to remain private while sharing public content to reach your targeted audience

Facebook for Social Recruiting

67

MALE

FEMALE 5571

GENDER

lt$25K

$25 - 499K

$50-749K

gt$75K

68

59

67

68

ACROSS ALL INCOME LEVELS FACEBOOK IS THE SOCIAL NETWORK OF CHOICE

of job seekers using social media use FacebookHow can you start using Facebook

as a recruiting and sourcing tool Wersquoll walk you through some of the ways that you can use it to build your network and as a sourcing tool to tap into your current network to find candidates

Source Jobvitersquos 2015 Job Seeker Nation Study


Privacy SettingsgtWhen making the transition between Facebook for personal use to public use for recruitment yoursquoll want to focus on some of these best practices before getting started One thing you want to adjust is privacy settings You can click on the Privacy Shortcuts which is on the top right of your profile (the lock)

Changing your privacy affects only future posts and photos If you have previous photos and posts that are public you may want to adjust them so they have the appropriate privacy settings

This requires going back and manually changing photos status updates etc to ensure things (like those college party photos etc) are no longer publicy visible

Remember Once you start using Facebook to recruit you are not only representing yourself but yoursquore also representing your employer Once you click on the lock you can go through the different steps


Who Can See My Stuff Itrsquos best to select ldquoFriendsrdquo under this section This is easier and safer than constantly changing it every time you update (although you may be changing it more frequently for public posts) For instance if you are sharing a job opportunity then you may select ldquoPublicrdquo This can be same for other types of content specific to your recruiting strategy

Who Can Contact Me You can set the default as ldquoeveryonerdquo can contact you and this may be best when yoursquore looking to build your network on Facebook If you arenrsquot looking to do so then the other option is ldquoFriends of Friendsrdquo

How Do I Stop Someone From Bothering Me In case someone is bothering you on Facebook you can block them Itrsquos as simple as entering their name or email This person will not have access to your profile and will not be notified they are blocked

Examples of what can be public amp what can be private

Publicbull Searchbull Send me a messagebull Workbull Websitesbull Bio amp favorite quote

Friends Onlybull Birthdaysbull Religious amp political viewsbull Photosbull Videosbull Wall posts

privacy settings

Privacy =


Profile Best PracticesgtJust like Twitter or LinkedIn itrsquos important to build out your Facebook profile if you are using it for social recruiting Even if you choose not to use it for that make sure that key elements are private because the first thing a candidate will do after you contact them is search for you online You want to ensure you are representing your best self and your company

Profile Photo Go through your previous profile photos and clean them up You can change the privacy setting to ldquoFriendsrdquo on the photos since every profile photo is visible to the public unless you manually change it prior to uploading

Cover Photos Cover Photos are public and the settings cannot be changed Select a graphic that best represents you but also use your best judgement since you are going to be representing your company

a If you have used any in the past that are questionable itrsquos best to remove them

b If you want to use family photos or other personal photos you can If you want to do something similar to your LinkedIn Profile such as a stock image photo that can work too

See the Social Tools section to learn where you can get stock images (eg pixabay)

1 2


3

profile best practices

about

About Section This section is where your contact information work information and other details about your life live

a Add your workplace and current city This will ensure credibility to those you are trying to recruit Leave those public but if you want to include everything else then you can change the privacy settings so only your friends see it

b Adding the URL to your LinkedIn Profile could be beneficial as well as your work email address

c Add additional websites such as your companyrsquos career page or LinkedIn page


Benefits of Creating Lists on FacebookgtIf you become Facebook friends with potential candidates it may be best to group them into a Facebook list By doing this you can select what the group sees which is safer and more considerate instead of lumping them with your Facebook friends

By creating a list that is only for candidates you are able to control what candidates see You can exclude them from personal updates (babyrsquos first steps college reunion etc) and only post to them (job opportunities recruitment tips) and not your whole network

To help you get started Facebook gives you lists for

When you use the Custom audience option to share a post with a list or specific people the people you share the post with may be able to see each otherrsquos names

If you make a custom list you should name it wisely since the audience can see the title of the list they belong to even though they arent notified

For instance a custom list for candidates might be ldquoCustomer Service in Texasrdquo

To access these lists scroll down to Friends on the left side of your News Feed Hover over Friends and click more

Learn how to add friends to lists People wonrsquot get notified when you add them to these lists

You can also create custom lists to organize friends as you like You choose who goes into these lists and what (if any) privacy restrictions apply

Close Friends You can add your best friends to this list to see more of them in your News Feed and get notified each time they post You also have the option to turn these extra notifications off

Acquaintances The Acquaintances list is for friends yoursquod like to see less of in your News Feed When you add a friend to your Acquaintances list their posts will appear less frequently You can also choose to exclude these people when you post something by choosing Friends except Acquaintances in the audience selector

Restricted This list is for people yoursquove added as a friend but just donrsquot want to share with like your boss When you add someone to your restricted list they will only be able to see your Public content or posts of yours that you tag them in

AudienceSelections

Public

Friends

Only Me

Custom

People who can see your post can also see the audience you chose to share with


Changing Your Audience for Status UpdatesgtOnce you change your privacy settings itrsquos key that you pay attention to the audience selector tool on any status updates (photos text etc) Itrsquos set to your default audience which may be ldquoFriendsrdquo but you can select who you want to share with You can keep as is make public or customize your audience

For example if you choose Public for a post your next post will also be Public unless you change the audience when you post

If you select ldquocustomrdquo under ldquomore optionsrdquo you can customize who can see your posts This is where you can list individuals or your lists You can have them see it or restrict them

The audience selector also appears alongside updates yoursquove shared so itrsquos clear who can see each post After yoursquove shared a post you have the option to change your audience by selecting the icon (eg globe) and change it right on the post

Remember when you post to another personrsquos Facebook Timeline that person controls what audience can view the post Additionally anyone who gets tagged in a post may see it along with their friends


Following on FacebookgtDid you know you can follow people on Facebook This tends to be common for journalists celebrities and other public figures However when you follow someone yoursquoll see their public posts in your News Feed even though yoursquore not friends

You automatically follow people who yoursquore friends with You can also follow the posts of people who have allowed everybody to follow them

This is a great option because you may not want people to friend you but they can follow you and see any of your public updates such as job opportunity You can allow people who arent your friends to follow you by doing the following

Your Followers can see posts you share as Public in their News Feed

You can manage your follower settings here From there you can

bull Click Follower Comments to select who can comment on your public posts

bull Click Follower Notifications to select who yoursquod like to get notifications from when people who arenrsquot your friends start following you and share like or comment on your public posts

Go to your settings

Click Followers in the left column

Choose Everybody next to Who Can Follow Me

1

2

3

Note If you allow everybody to follow you people who send friend requests that you ignore delete or hide will automatically start following you If you donrsquot want someone to follow you you can block them at any time


Customized Private MessagesgtLike LinkedIn itrsquos important to take the time to create customized messages if you are going to send a message to candidates on Facebook

Here are the top things to keep in mind

bull Do personalize it and inform them of the content you are sharing on your profile ordm Donrsquot say ldquoI found you through a Facebook search for developers marketing professionals etcrdquo

bull Donrsquot assume they will see it There is a possibility it may land in the ldquoFilteredrdquo inbox on Facebook ordm Do stop sending messages if you do not hear from them


Graph SearchgtGraph Search is the best for sourcing since ldquoFacebook collects data from nearly one fifth of the worldrsquos population making it one of the largest libraries for consumer insight in existencerdquo It can be used as one big database You may not have a recruiter seat on LinkedIn but you can leverage Facebookrsquos database as a cross reference tool and then contact candidates on LinkedIn

How do you use it Graph Search Facebook works on queries If you are looking for Project Managers who live in Chicago Illinois that is what yoursquoll search for on Facebook The wording needs to be exact so yoursquoll want to search for People who live in Chicago Illinois and are Project Manager Having the right phrases will be crucial to a successful search on Facebook Also itrsquos important to remember that ldquothe size and diversity of your network does play a role in how Graph Search achieves resultsrdquo

If Facebook Graph doesnrsquot work for you another option is Facebook Search Tool Itrsquos a third party tool but very helpful


Facebook Groupsgt

To start yoursquoll want to run a search on Facebook You can search for groups using keywords like recruitment recruiter groups Tech Jobs etc Yoursquoll want to run various searches to find your target audience

When you find a group see if the group is active An active group means that people are willing to network

Here are some tips for joining groups

Contribute to conversations engage with others and ldquobe a person first and a recruiter secondrdquo

Another way to connect with people is through groups Communities are formed in groups so we do not recommend going in and only posting jobs Instead use this opportunity to build relationships and develop a network that includes industry thought-leaders potential candidates and more

Watch the conversations taking place or go back to old conversations to see how people engaged

Do not contact those people in the group right off the back and recruit them

Start to post in the group(s) but do not post jobs Add value first

Engage in conversations

Interact with comments on your posts

1

2

3

4

5


Get Activegtwhat to post

Public updates rule

Donrsquot be afraid to change some of your status updates to ldquopublicrdquo This can be a great way to build connections as well as offer value to job seekers The status updates you can make public are the ones geared specifically to potential candidates From career advice to career opportunities by making these updates public you can reach a larger audience

However a secondary rule is to include hashtags Run searches for skills or career-related hashtags that a candidate might search for You can start with common ones such as jobs careers jobinterview etc but also look for ones that are more geared toward industries By combining hashtags and making your status update public yoursquoll create visibility for your content

Want to know the type of content to post Visit our Content section


Facebook TakeawaysgtFacebook may be challenging to use for social recruiting but if you have a strong network you may find that people are more willing to help you when you share insightful content that provides value for them

As you navigate your social recruiting journey and look to expand your reach on Facebook try these 5 strategies

1 Change your privacy settings to ensure that past photos or current personal photos are for ldquoFriendsrdquo and not the public

3 Share content that is related to your workplace the industry you are recruiting for and career opportunities Give some background as to why you are sharing all of this new content Add value

5 Join Facebook Groups By joining active groups related to your profession or industry yoursquoll start to build your network

2 Fill out your lsquoAboutrsquo section to include your work email LinkedIn profile and work experience This shows your credibility

4 Personalize your profile photo and cover photo Consider a profile photo of just you


Twitter



Twitter is a useful tool for any recruiter to have in their arsenal According to Akken Cloud over 58 of job seekers use Twitter in their job search The candidates whom yoursquoll likely find on Twitter are tech savvy young and innovative Twitter not only has a heavy job seeker presence but it also serves as a constant virtual networking event Whether yoursquore at a conference or tweeting on your own time you never know when an opportunity may arise There are a number of stories about people finding jobs on Twitter without even actively looking for them

But before you dive into it you need to consider what your purpose will be According to Lars Schmidt of Amplify Talent you shouldnrsquot adopt Twitter simply because yoursquore being told to or yoursquore just following the trends Twitter can serve all sorts of needs from reaching job seekers to developing employer brand to building community Which stands out to you

Twitter for Social Recruiting



Get Startedgt So you want to create a Twitter account Here are four easy steps to get you started

Select your handle name Your Twitter handle can be anything under the sun but here are a few things to keep in mind

bull Use something relevant such as your name or other keywords you would like to be found for (eg recruiter)

bull Donrsquot use numbers Handles with numbers at the end can appear spammy Numbers may also be difficult to remember and therefore more difficult to search

bull Keep it short If you want to be mentioned by others (which you do) yoursquoll want to limit your handle to under 15 characters

bull Make it unique and easy to remember

1 2 3 4Donrsquot be an egg Upload your profile and cover photos

If you donrsquot upload a profile photo the default image is an egg You donrsquot want to look like a rookie so choose a picture that represents you authentically (yes that means a photo of YOU) Make sure to look friendly

If yoursquore hiring finance professionals you might opt for a more professional headshot If yoursquore hiring tech you might be able to get away with a photo that isnrsquot as straight lace

As for your cover photo this is valuable real estate for displaying what yoursquore about This could be as personal as your favorite sports team or something related to your company

Write a bio

Your bio is 160 characters It helps you appear in search Make sure your bio contains keywords

bull Your profession bull Skillsbull Your companyrsquos name o If you want to include your companyrsquos name you may want to include the disclaimer that your tweets reflect only your opinions

As for the website field of your bio you can include your LinkedIn profile or your work email

TIP Itrsquos important to make your bio personal Show people yoursquore into more than just a recruiter


This is an easy way to build your own following In addition yoursquoll find that the people you follow can become awesome professional development resources The more industry folks you follow the more in the loop yoursquoll be with recruitment trends and news This also works hand in hand with finding content to share Pay attention to what is being posted by the people you follow ndash you might find something that yoursquoll want to share with your own network Start with some of these accounts that every recruiter needs to follow

For the complete list on who to follow on Twitter see our blog post ldquoTwitter Good for social recruiting or notrdquo

If yoursquore interested in what Twitter has to offer beyond recruiting try mixing things up Follow companies who are doing a great job at social (eg WeAreCisco InsideZappos) Follow news accounts celebrities and your favorite sports teams And last but definitely not least follow the company you work for (or the clients for whom you hire) and also follow your co-workers

NAME amp HANDLE WHAT THEY POST ABOUT

Lars Schmidt ThisIsLars Recruitment case studies best practices podcasts and interviews

Craig Fisher Fishdogs Recruitment employer brand business tech

Talent Culture TalentCulture Workplace culture talent management tech leadership management

Undercover Rec UndercoverRec Recruiting job search social media hiring

Shally Steckrl shally Sourcing recruiting

Stacy Donovan Zapar stacyzapar Recruiting social recruiting candidate experience time management

Glen Cathey glencathey Boolean search recruiting social recruiting

Jen Davis recruitradical Recruiting candidate experience HR tech

The Muse dailymuse Job search tips career advice

Glassdoor Employers GDforEmployers

Employer brand recruiting

KRT Marketing krtweet Recruitment marketing social recruiting programmatic job advertising

get started

Now that your profile is fully built start following people


ListsgtOnce yoursquove followed a few people (including prospective candidates) use Twitter lists to categorize and stay in touch with them On your lists page you can easily create customized lists based on your hiring needs by department seniority level or location You can even organize by companies industry leaders etc Once you have a list put together you can access the tweets of all those users in one convenient place The best part of the lists is their privacy settings ndash they can either be public or private and accessible only to you Hint if your list is private the users you add to it wonrsquot be notified that you included them You can follow multiple lists from others

Beyond just organizing potential candidates you can also use lists to keep track of company-related users ie current employees and company accounts This allows you to have everything about your company (or client) in one place

Similarly you can keep an eye on the competition With lists recruitment doesnrsquot have to be the primary focus Rather the focus should be on building relationships which will help cultivate your personal brand

As far as keywords yoursquoll want to try industry- or department-specific terms like tech or HR Then voila you have already curated lists at your fingertips

If yoursquove already exhausted your own search and

sourcing capacity try this shortcut

Access other peoplersquos lists using

Google search

Search using this stringSitetwittercom [keywords likely to be in the list name]


Get Activegtcharacter count Whether yoursquore using Twitter on your desktop or mobile tweets will consist of a total of 140 characters You donrsquot want to use every single character for a couple reasons

bull You want people to be able to retweet your tweets and add their own text commentary If you donrsquot leave some room for them they wonrsquot be able to

bull There are elements other than text that eat up your tweet characters Images take up 24 characters while URLs take 23 So if your tweet has both an image and a URL yoursquore left with 93 characters for text and hashtags

You might be wondering how itrsquos possible to cram a message into 93 characters but it is possible Keep your tweet text concise and to the point A helpful tip to remember is to let images do the talking for you If you create your own graphics (see Social Tools for assistance) to accompany your tweets include text (such as the title of the article youre tweeting) on the image so that you wonrsquot have to use characters

Tweet max

character count = 140


Get Activegthashtags

You may have seen the Jimmy Fallon skit in which hashtags are used excessively and as the butt of jokes rather than anything important However hashtags are essential to discovery and joining conversations on Twitter By clicking a hashtag you can see all tweets that include it As a recruiter you need to be very smart about the hashtags you use If you are posting a career opportunity youll want to use hashtags that are relevant to job search or the industry yoursquore hiring for

bull Ex If yoursquore posting call center openings you might want to try using hiring and customerservice Make sure the hashtags you use are active

You can check hashtag activity by researching Ritetag The great thing about this website is that it will show you whatrsquos trending and which hashtags will get you noticed

Additionally you can use hashtags to find content that yoursquore interested in Using Ritetag can assist with finding active hashtags and seeing where the conversations are happening Search the hashtag on Twitter and retweet or like whatever suits your fancy Even better join the conversation and put in your two cents on the topic

Hashtag a word or phrase preceded by a hash or pound

sign () and used to identify and

aggregate messages on a specific topic


Get Activegtreplies retweets likes

These are the ldquoBig 3rdquo for interacting on Twitter

Replying to a tweet does just that ndash replies to the person who wrote the tweet Your response will begin with the personrsquos username When a tweet starts with the username the only people who will see it in their newsfeed (other than the sender and recipient) are people who follow both users

A retweet essentially takes a tweet from someone else and re-posts it to your account The retweet appears in its original form (with the original author and content) but on your account Retweeting is good for sharing content that you agree with and adding some variety to your newsfeed so that your feed is not just your own tweets

Likes on Twitter are pretty straight forward Formerly known as ldquofavoritingrdquo with a star icon Twitter now employs a ldquoheartrdquo option The tweets that you like appear on your account in a separate tab

TIP If you are replying and want everyone to see your response put a period in front of the handle (krtweet)


Get Activegtvisuals

Tweets with visuals (eg photos graphics) perform much better than those without On average around 6000 tweets are tweeted per second Thatrsquos 500 million tweets in one day Your tweets need to stand out and therersquos no better way to do that than adding a graphic After all 65 of the population is visual learners Recently wersquove been seeing more of these link previews around Twitter

You canrsquot always count on your links to preview in an engaging way In those cases yoursquoll need to upload your own image These images should be relevant to your content whether yoursquore posting a career opportunity job search tips or industry news You donrsquot have to be a graphic designer to make simple yet compelling graphics Visit our Social Tools section for more information on free design tools


Get Activegttiming amp frequencyLet us start by saying that there are no hard and fast rules on when and how often you should tweet However that doesnrsquot mean that there arenrsquot some best practices to follow According to data from Buffer tweets receive the most clicks in the early morning hours Of course there are a lot of moving parts to consider such as time zone

Our suggestion is to experiment with different times of day Therersquos nothing wrong with taking one tweet (about interview tips for example) and posting it twice a day at different times (far enough apart perhaps one in the morning and one in the afternoon) to see which one performs better If you try this try retweeting in between the first and second tweets That way your feed doesnrsquot look spammy

Once you find a good timing sweet spot stay on top of your tweeting by setting reminders for yourself These can be set up on your phone online calendar or other organizational system That way you donrsquot miss out on prime tweeting time

As far as frequency of posting yoursquore walking the fine line between engaging your Twitter followers and overwhelming them with content While you want to be active you donrsquot want to go overboard According to this study tweet engagement decreased after the third tweet of the day Just keep your audience in mind



8020 ruleThe quick answer is ndash and we canrsquot stress this enough ndash donrsquot just post jobs Twitter is not an extension of your job board Flooding your feed and followers with job postings is not very social so itrsquos not social recruiting Our general rule of thumb is the 8020 rule 80 of your tweets should add value to your followers ndash what they want to see (eg industry news job search tips resume hacks etc) 20 of your tweets can be about your company and job openings This translates to one out of every five tweets being a job You should go beyond solely writing your own tweets Retweet Get interactive with your followers and those whom you follow This is how relationships are built

You also donrsquot have to tweet only about recruitment Remember what we mentioned about putting a disclaimer in your bio Show your personality in your tweets But remember if you tweet your interests you are also representing your company so be respectful and responsible

Want to know the type of content to tweet Visit our Content section


Get Activegttwitter chatsTwitter chats are fun and sometimes crazy but totally worth it By participating in them yoursquoll meet new people build community and foster your professional growth How do chats work Using a standing hashtag at a predetermined time participants answer questions that are tweeted by the host(s) of a Twitter chat Often times Twitter chats will include a featured guest ldquotweeprdquo usually an industry professional who will answer the questions and guide the conversation

Therersquos a Twitter chat for nearly every area of interest you can think of Here are some that may be of interest to recruiters and other talent acquisition professionals

HASHTAG TIME TOPICSTchat Wed at 1 PM EST HR recruiting workplace culture

EBchat First Thurs of the month Employer brand

OMCchat Fri at 12 PM EST Recruiting social recruiting

nextchat Wed at 3 PM EST HR recruitment

rechangout Monthly (usually a Wednesday) at 9 AM EST Recruitment

KeepThemEngaged Wed at 10 AM EST HR employee engagement

LinkedInchat Wed at 8 PM EST Social recruiting LinkedIn

careerservchat Thurs at 10 PM EST Recruitment hiring

HRtrends Thurs at 730 AM HR

WorkTrends Wed at 100 PM EST HR employee engagement


twitter chats

While researching Twitter chats you should take note of people who participate on the hashtag If you like what they have to say you can prepare for the Twitter chat by following them While researching yoursquoll also want to see if the hosts have released the topic or questions in advance Some hosts are better at this than others so keep an eye out Once you find an active Twitter chat that piques your interest put the chat on your calendar and get ready to start tweeting You can follow these step-by-step tips for a flawless Twitter chat appearance

Create an introduction card for yourselfAt the beginning of Twitter chats the hosts will usually give participants the opportunity to introduce themselves Donrsquot be shy ndash put yourself out there A simple ldquoHello my name isrdquo tweet may suffice but wherersquos the fun in that Show people the person behind the screen Creating an introduction card is simple ndash see an example from one of our KRTers

1Yoursquoll notice that both introduction cards are branded and vibrant This is a strong tactic to stand out as some of these Twitter chats can get pretty crowded If you donrsquot want to create a graphic Twitter allows you to use gifs You donrsquot even have to search for gifs on a third-party site ndash you can add gifs straight from the tweet compose box

See our Social Tools section for free graphic design programs

And herersquos one from a recruiter

201 advanced


twitter chats

Prepare your answersIf yoursquore able to find the Twitter chat conversation questions before the chat we would advise going the extra step to write out your answers (under 140 characters) This should always include the official Twitter chat hashtag in addition to other relevant hashtags or any links you may want to share It is imperative that your tweets have the official hashtag in each of them or else they wonrsquot be seen in the conversation

Also if you canrsquot make your responses fit in 140 characters there is the option to write your response across several tweets When the questions are tweeted out they are marked by Q1 Q2 Q3 etc When you answer each question your tweets should begin with A1 A2 A3 and so on If you have more than one tweet for an answer you can mark your tweets in a variety of ways such as A1a A1b or A1 [insert tweet copy] 12 A2 [insert tweet copy] 22

2


twitter chats

Be on time and get organizedBe present for the Twitter chat at its start time so that you donrsquot miss anything Itrsquos difficult to catch up once the ball is rolling If yoursquore participating from a desktop its helpful to have multiple tabs open

3

Tab 1 Tab 2

Tab 3

bull In one tab search the hashtag in the Twitter search bar and make sure to click ldquoLiverdquo at the top so you get a live stream of tweets rather than the top tweets

bull In another tab open your Twitter notifications so you can keep track of who interacts with you

bull In a third tab open the moderatorrsquos handle Keeping this tab on deck will make the questions easy to find and keep pace with


twitter chats

Keep an eye out for the recapAfter all is said and done some Twitter chat hosts will recap the chats for everyone to use as a resource These recaps consist of chat highlights such as good answers or insightful nuggets Example WorkTrendsrsquo Twitter Chat Recaps

It might take a few chats for you to get the hang of it but there is so much to be learned from them especially for recruiters You get to learn from people in the industry as well as offer your own expertise Beyond that Twitter chats can also be used for sourcing

Dive right inWhen the host kicks off the Twitter chat introduce yourself and start answering the questions But Twitter chats arenrsquot just about your input Like any other social gathering a Twitter chat is a conversation Engage with others Reply to ask questions and discuss further Like tweets that stand out to you Retweet when you agree Yoursquoll find that the more you put into a Twitter chat the more yoursquoll get out of it

4

5


Start SourcinggtAs of the fourth quarter of 2015 Twitter had an average of 305 million monthly overall active users Talent has to be lurking in there somewhere and the good news is that you probably wonrsquot have to look far for it Thanks to a couple of Twitter features these millions of users and tweets are searchable and easy to organize for recruiters

Twitter ChatsIf you find that Twitter chats are your thing you could try using them for sourcing In the same way that you would participate in a recruitment-themed Twitter chat to learn more about strategies and techniques you can participate in industry-related Twitter chats to find potential candidates You can find a Twitter chat for just about anything with a simple Google search such as ldquotech Twitter chatsrdquo or ldquomarketing Twitter chatsrdquo If for example yoursquore hiring marketers you could join a chat like ContentChat Not only will you gain valuable industry insight but yoursquoll also have access to not just candidates but people who are so passionate about what they do that they take time out of their schedules to tweet about it

Sourcing with Twitter chats does come with a couple caveats though

bull Twitter chats are centered on the sharing of knowledge and conversation not selling

bull Twitter chats should be about building relationships

bull The more value you contribute to the chat (with answers news and information) the more likely a potential candidate will engage with you in the future

bull If you reach out to someone from a Twitter chat via direct message donrsquot try to sell o Instead try continuing the conversation from the chat


Advanced SearchTwitter Advanced Search allows you to refine your search beyond just looking at hashtags (think of it as a Boolean search) You can search exact phrases exclude words and even search by sentiment (positive negative asking a question) If yoursquore trying to build your talent pool try searching industry-specific hashtags in addition to common job search hashtags For instance if yoursquore recruiting for health care you might find talent in mhealth (mobile health) FOAMed (medical education resource) or MedEd (doctors physicians education) Add jobhunt or jobs to any industry-specific hashtags and you may just find some active job seekers

Due to the limited amount of characters in both tweets and user bios therersquos not always a lot of text to search Because Twitter is a less professional network than LinkedIn people are not always likely to list their professional intereststitles in their bios Rather than a software engineer saying that they are skilled in software development they might say that theyrsquore a Git nerd Eccentricities like this donrsquot have to make Twitter search difficult ndash you just need to adopt a more creative approach than you would with another social network

start sourcing


Twitter TakeawaysgtTwitter can help you elevate your network and establish relationships with potential job seekers and peers If yoursquore just getting started with Twitter or have been an active user try these top five-strategies when leveraging it for social recruiting

1

3

5

2

4

Develop your profile From using the right profile image uploading a cover photo to filling out your bio everything you do will establish your brand and identity on Twitter

Share relevant content with your followers If yoursquore recruiting for developers share articles that are about that industry but also share helpful articles about other topics a Donrsquot be afraid to also share your interests through tweets b DO NOT POST JOBS ONLY

Visuals will help you save character count and also help with engagement

Actively tweet Be active so that people have a reason to follow you That includes retweeting from other companies or users too

Include hashtags Make sure to research the hashtags to ensure that yoursquore using one with a lot of chatter from other users but make sure hashtags are relevant to your topic


LinkedIn


KRT Marketing Social Media SRSC eBook 38KRT Marketing Social Media SRSC eBook 38

LinkedIn is the number one social media channel among recruiters You may even be nodding at the fact that you use LinkedIn every day but are you leveraging it to its full recruiting potential Therersquos so much more that goes into recruiting Using LinkedIn for its InMails and search capabilities are only two pieces of the puzzle

LinkedIn can be used for building relationships through the value that you provide to people but how do you stand out from the 97 of all HR and staffing professionals are on LinkedIn Itrsquos simple recognize that you are a person first and a recruiter second optimize your profile and share relevant content

As recruiters yoursquore often after that passive candidate Did you know that in 2015 75 of the people that recruiters wanted to hire werent looking For critical jobs 95 of the people you want to hire arenrsquot looking

How can you build connections with those job seekers on LinkedIn Itrsquos simple it starts with your profile customizing your messages and being social on a professional social network

LinkedIn for Social Recruiting


Profile PrivacygtLetrsquos start with profile privacy Privacy is important to many people mdash especially online mdash and this is no different with LinkedIn Yoursquove probably stumbled upon profiles where you canrsquot see anything and you definitely donrsquot want that to be how you show up to others Once you make that initial contact with a potential candidate he or she will probably look at your profile and try to get to know you so itrsquos important to make a good impression

Make your profile public every section will benefit you when a candidate does their research on you However when yoursquore making changes to your profile you donrsquot want to broadcast everything to your network

Sometimes you can be strategic with what you broadcast such as a new position you received or an award but for the most part when yoursquore making heavy changes to it make sure you turn off the broadcast feature prior to updating your profile and turn it on as soon as yoursquore done


Best Practicesgtprofile photo

Start off your first impression strong with a photo Here are 3 things to consider when it comes to selecting a photo for your profile

Did you know ldquoa headshot makes your profile 14 times more likely to be viewedrdquo

Chose a photo that looks like youYou want people to recognize you from your LinkedIn picture so make sure itrsquos up to date

Your face should take up 60 of the framePeople should be able to see you Make sure you are front facing No distracting backgrounds

Look professional and friendlyYou want to appear warm and friendly ndash but also you want people to know you are professional

1

2

3

ldquoA white background is the most effective way to get the most from your headshot on LinkedInrdquo ndash Scott Kline headshot and executive portrait photographer


Best Practicesgtcover photo

Cover photo

area

If you havenrsquot uploaded a cover photo yoursquoll want to or change it if you have the boring background that doesnrsquot best showcase you

LinkedIn does offer some stock images but we recommend uploading something that is customized for your job What roles are you hiring for Who do you work for Feel free to show your personality too If you love the 4th of July you can find a hi-res photo of fireworks This photo can always be switched


If you opt to use your own cover photo make sure itrsquos sized correctly (1400x425 pixels) and that it looks good across all devices (phone tablet and desktop) See Social Tools section for easy ways to create one or use stock images

cover photo

Take for instance the example here Ryan has opted to represent KRT

Another option is to have a call to action for your hiring needs

Perfect opportunity to highlight your companyrsquos employer brand


Best Practicesgtheadline

Default Headline Example

Good Headline Examples

You have 120 characters to make it count LinkedIn defaults it to your current title followed by the company To get the most out of your headline have fun with it and describe what you do in an interesting way Donrsquot forget to include relevant keywords (which helps you appear when people search LinkedIn) so that candidates can also understand why you may be contacting them Itrsquos a selling point


Best Practicesgtcontact informationIf someone stumbles onto your profile and wants to contact you your information should be readily available

Customize URLIn the contact section you have your URL Yoursquoll want to customize it because it solidifies that you own your profile

You can do first name and last name If that is taken try your first name middle initial and last name or something that describes your profession

Add your email address

Put your work phone (if applicable)

Add your or your companyrsquos Twitter handle

Add and customize up to 3 websites a Your companyrsquos websiteb Your companyrsquos blogc The job you are hiring for (at the time) d Newsletter sign-up

You can also decide if you want your email address your phone number and birthday visible

1

2

3

4

5

TIP Do not add your companyrsquos name in your URL In case you leave you may not remember to change it


Make it friendly by writing your summary in the first person

Include your information so people outside your network can contact you

Talk about your company Make it irresistible

Keyword rich so yoursquoll be found on searches

Itrsquos ok to get personal It helps with meaningful connections

Make your profile stand out more by including rich media

Best PracticesgtsummaryMost people leave this section blank but it is another prime real estate space with 2000 characters Use this space to describe your professional identity passions values personality and company

This section should include relevant keywords and at the same time be a compelling description Use keywords for your profession such as recruiter senior talent recruiter your industry marketing professionals and even candidates whom you recruit for Think about some of those keywords that proactive candidates may use when searching for jobs

The summary is your elevator pitch so make every character count

What should be included in your summary Here are some recommendations on what you can showcase


summary

examples


summary

Tips to avoid writerrsquos block

Having writers block when it comes to your summary Consider these examples to help get you thinking about how to describe yourself professionally and personally

Your Professional Identity ldquoCandidate advocate Hiring manager advisor Talent acquisition streamlinerrdquo

Your Passion ldquoMy passions lie in building deep relationships that transform careers and driving growth for innovative companiesrdquo

Your Company Pitch ldquoWe are growing a world-class product team at the peak of our companyrsquos growth and innovation Now is the time to join build and transformrdquo

Your PersonalityldquoI have a true interest in culture media and technology as well as an excitement about local microbreweries and restaurantsrdquo

Values ldquoI listen carefully to every candidatersquos career visions and consistently place them in their dream jobsrdquo

Source Why Your Personal Brand Matters on LinkedIn | Talent Connect 2014


Best PracticesgtexperienceOne opportunity that recruiters even candidates seem to miss is filling out experience They may list the company they work for and provide it in their title and years with the company but therersquos more to it You have 1000 characters in the description and 100 characters for the job title Make it irresistible to candidates so that they see your value and your credibility It may give them a reason to contact you at a later time send a request or help them decide to move forward in the hiring process

Think about the following when writing your experience section for your current and past roles You may want to go back to the previous two or three roles you have held and update them

bull Donrsquot just copy and paste your job description

bull Share what you do in your own words

o Have you helped the organization increase its hiring retention based on candidates yoursquove found and placed

o For what regions or divisions do you help find talent

o What do you do on a day-to-day basis

o What type of talent are searching for (eg skills personality etc) bull Why do you like working at your company

bull Include rich media (video showcasing the company article from the companys blog)

bull Include any certifications you have by sharing a digital copy of the certificate


Best Practicesgtadditional optimization LinkedIn has many sections that can be optimized to help your credibility build connections with candidates based on similar interests as well as show off your organization Here are the four additional sections to optimize

Skills and endorsementsbull Add at least 25 relevant skills and let others endorse you o Not all endorsements are equal An endorsement for ldquoRecruiting C-level Professionalsrdquo is more impactful than ldquoTime Managementrdquo Make sure to add the most appropriate skills to your profile

bull Start endorsing othersbull By filling out skills and getting endorsed you can showcase your expertise and experience

Educationbull List all of your degrees ndash if possible use relevant keywords o Be specific It will get you noticed

bull List relevant classes under Courses o Listing courses will get you found

13xMembers who include skills get around 13 times more profile views

10xMembers who have an education on their profile receive an average of 10 times more profile views than those that donrsquot

1

2


additional optimization Honors and awards bull List as many as you have earned o They should be related to your profession or education for stronger credibility

Recommendationsbull Aim for 5 to 10 recommendations o Get recommendations from peers supervisors vendors etc

bull You may want to give people direction on what yoursquod like them to mention so that they can craft one for you

TIP You can ask for recommendations but one of the best ways to get them is to give them

3 4


LinkedIn GroupsgtLike Facebook there are groups on LinkedIn People join specific ones related to everything from their college alumni association to conferences

Consider joining groups to help you in three ways

bull Building your network

bull Increasing your visibility

bull Helping you contact people

Since groups are now private itrsquos important to note that group admins are selective with who they let in Spamming groups with jobs is one way to get banned and possibly reported to LinkedIn

5xYour profile is 5 times more likely to be viewed if you join amp are active in groups

Think about joining groups to find candidates but join in on conversations rather than selling jobs People want to connect with people Show people that yoursquore in a tech group not to recruit but to share articles and pique peoplersquos interests

Join groups that are important to you such as your alma mater or wherever your candidates may hang out Get to know your industry through groups

TIP You can send 15 11 group messages per month to fellow group members



1 out of 5 rule

LinkedIn may be a professional social network but that doesnrsquot mean people want to only hear about jobs By posting only that ldquoyoursquore hiringrdquo you may turn people away Our general rule of thumb is that 1 out of every 5 posts can be a job Itrsquos all about adding value to your network You can share your companyrsquos LinkedIn Status Updates or provide links to career advice articles For example LinkedIn is a platform that has a content section called LinkedIn Pulse It provides you daily news but also gives you the opportunity to personalize your news by following professionals and subscribing to news from different industries Take advantage of the articles right at your fingertips

PS This rule is also great to follow on Facebook and Twitter Want to know the type of content to post Visit our Content section


LinkedIn TakeawaysgtTo get the most out of your LinkedIn profile and to stand out among your competition you need to leverage it in a whole new way Itrsquos not just about sending InMail templates to potential candidates itrsquos about maximizing your profile and adding value to your network

Here are the top five things to do so that you can utilize LinkedIn to its full social recruiting potential

1 Update all 6 sections of your LinkedIn Profile bull Profile photo cover photo URL experience summary and headline

bull Download our Linkedin Profile Checklist to help you ensure success

5 Join 50 groups that are related to your industry or interests This will also help you build your network Be active by sharing content and participating in group discussions

3 Engage with your network by interacting on their status updates Build those relationships

2 Start customizing your InMailsmessages to candidates You may not get the response you hope for but at least you may have a better shot at getting a response

4 Share content to add value to your network and give candidates a reason to connect with you See content section for what and how to share


Effective Messaging



Effective Messaginggt

EFFECTIVE MESSAGING means to create emails InMails tweets amp social posts in a way that compels the recipient to open it and RESPOND TO YOU

One thing that annoys candidates is when they receive a message on social media or an email from a recruiter who did not do hisher research on the candidate Be effective when communicating especially when yoursquore making that initial contact with someone you do not know When starting to craft a message like an InMail think about researching the candidate first Yoursquoll want to figure out the right formula on how to grab someonersquos attention and stand out from the thousands of other recruiters contacting them Need some assistance Heres how to craft an effective message

Source Allison Kruse Director of Social Media at Kforce SRSC Boston 2015


Creating an Effective 1-on-1 MessageThe anatomy of an effective 1-on-1 message from a recruiter to a candidate

What should you avoid

bull Mentioning you are a recruiterbull Starting with ldquohope things are wellrdquo ndash candidates will see right through that on the first interactionbull Not showing you did research on the candidate ndash study their profileresume or do some outside research on himher (Twitter Facebook blogs etc)bull Treating them like another candidate ndash make them feel specialbull Asking for referrals o The recipient doesnrsquot know you (generally) but they trust their network and their network trusts them Since they donrsquot know you they will not pass along your information Itrsquos best to leave this out of the message


effective messaging

Customizable Subject Lines The subject line is like a first impression for your message to hook their attention

Start the Message Start in a way that compels them to keep reading Donrsquot talk like every other recruiter

Keep Their Attention In the body of your message

bull Keep it about thembull Keep it concisebull Ensure it is error- freebull Be creative and unique

End Your Message In a away that compels the person to respond to you

bull End your message with an open-ended questionbull Make it mobile friendlybull Donrsquot give them homework


Examples

Bad Examplebull Subject line does not capture candidatersquos interestbull Recruiter didnrsquot do his research (Adriana doesnrsquot work in the medical field) bull Mentions how much the message costs

Good Examplebull Recruiter has a catchy subject linebull Shows the recruiter did research (Some articles yoursquove shared) bull Gives the candidate options in case they donrsquot want to talk to the recruiter

effective messaging

Subject Line Why do developers wear glasses

Because they canrsquot C Hi Jane Hope my joke made you laugh today Some of the articles you shared on LinkedIn about developers in the healthcare space caught my attention I know your time is valuable but I was hoping that you might let me know where you stood on searching for a new role A  Thanks for reaching out but Irsquom not looking B  Letrsquos stay in touch for a future conversation C  Your joke caught my eye Irsquom curious Letrsquos see what

yoursquove got D  PLEASE SAVE ME FROM THIS JOB

Looking forward to hearing from you Amanda


Content Ideas



Content is your friend not your enemy It may take you more time to research what types of content to share with your social media networks but if you can provide value for someone and make that connection yoursquoll see the impact The one question that most people ask is ldquoWhat kind of content should I sharerdquo If you create different categories for your own content strategy itrsquoll help you keep an eye out for similar articles that you can retweet share or even comment and like Social media is all about engaging so be social and start the conversation or join one

Content for Social Recruiting Here are some examples of the types of content you can share across the social media channels bull Hiring needs ndash 1 out of every 5 updates can be a job bull Company events (eg team outing pot luck etc) bull Articles that are elevant for the industries you recruit for (eg tech marketing etc) bull Career advice (eg resume tips interview tips etc) bull Quotes and inspirations bull Personal interests (eg attending the San Francisco Giantsrsquo World Series Parade Pokemon Go in the workplace) In order to be successful with creating content yoursquoll need to establish your goals and understand how content can support those



Contentgthiring postWhen it comes to sharing a career post regardless if itrsquos on Facebook LinkedIn or Twitter (character count is a factor to consider on Twitter) you should do the following

bull Make the post engaging

o Donrsquot just mention yoursquore hiring

bull Share why you enjoy working at your company

bull Includelist the type of skills or qualities this person has to have in order to be successful in this role

bull Add media to it Show what itrsquos like to work at the company

o Create a compilation video or photo album of work events ndash holiday photos team building activities etc

bull Ask your network to share the status update by including verbiage about it Ex ldquoIf you know anyone who would be perfect for this role please feel free to share this or send them my contact informationrdquo

bull Include your contact information (email address) in the post

bull Make sure to include a link to the role in the post

TIP HubSpot shares the ideal character counts for each social media channelrsquos updates As you start posting youll want to test things out (The example on the right is long but showcases the kind of text that can accompany a hiring post)


Contentgtthings to consider when posting

Tagging pages in status updates

When writing a posttweet tag companies so that if someone on LinkedIn Facebook and Twitter runs search for that company your content may show up in the search results This is another way to expand your reach

If you post about your own company you may want to tag the page or profile If someone searches for your company your post may come up Also your company may ask to share the content with their followers and once again that creates visibility for you


Hashtags are only used on Facebook and Twitter Since they turn topics and phrases into clickable links it helps people find posts and your tweets can be seen by people monitoring or searching for it

bull A hashtag must be written as a single word without any spaces

bull You can include numbers in a hashtag but punctuation and special characters (like $ and ) wonrsquot work

bull Hashtags show up in search results (if your Facebook posts and tweets are public)

Be careful about joining trending topics or using a hashtag that is not related to what you are trying to share It may be misconstrued and damage your reputation

bull Before including a hashtag search for it on Rite Tag to find out the best options

Contentgthashtags on Facebook and Twitter


Did you know that our brains processes visuals 60000x faster than text Include visuals in anything you share on social media That doesnrsquot mean that you always have to create graphics but think about other items you can include besides a link to a job Gifs are now acceptable on Facebook and Twitter

Facebook

Twitter (Gif library)

Contentgtincluding visuals in your tweets or updates


If you donrsquot feel comfortable creating your own content you can always share from your company thought leaders If your company is active on Facebook LinkedIn or Twitter share their posts with your network and make sure to not just click ldquosharerdquo but to write an insightful message so that your network understands the value in the content youre sharing

Contentgtsharing from your company


Job seekers donrsquot just want to know about jobs they want to receive content that is relevant to them One example is to share career advice from third parties

Some media outlets to consider for career advice include

Your companyrsquos blog ndash If one exists and if it has relevant content to help job seekers

The Muse ndash The Muse is the only online career resource that offers a behind-the-scenes look at hundreds of companies original career advice from prominent experts and access to the best coaches to get personalized and private career help

Glassdoor ndash Job seekers often check Glassdoor reviews first before applying with a company The job review website also has a blog for job seekers

LinkedIn Pulse ndash If yoursquore already on LinkedIn you might know that there are influencers who publish articles LinkedIn curates this content You can share LinkedIn Pulse content on all social channels

Contentgtsharing third-party content


Content TakeawaysgtThink about adding value for your networks Facebook is one channel where you can ask your friends and followers to share posts about jobs with their networks For Twitter add value by retweeting from other companies but mix in your personality and interests For LinkedIn donrsquot just push jobs but share from your company or post articles that are career focused Content can be interchangeable but you should know and understand your audiences on each of the social media channels

1 Start small retweet or share content your company is sharing on its social media channels (eg resume writing tips photo of your team at a company outing etc)

5 Engage If someone leaves a comment make sure you write a response But also comment on other peoplersquos content too

3 Donrsquot just post an article but add value by telling your networks why yoursquore sharing it

2 Subscribe to publishers to receive content straight to your inbox (eg The Muse ERE etc)

4 Visuals help with engagement and reach So always try to include a graphic link preview or gifs (gifs only work on Facebook and Twitter)


Tools



Social ToolsgtWhile this guidebook is covered front and back with information to ensure that you can start using each social media channel to its full potential for recruiting there are also tools that can assist you We hope you enjoy this list as a sweet parting gift as you set sail on your journey into social recruiting

Also itrsquos important to mention that all of these tools have free versions

Time Management Need help pushing out content and scheduling it for a certain day or time How about monitoring certain hashtags

Note You can schedule directly on Facebook

bull Hootsuite bull Klout bull Buffer

Tracking Want to see what links have been clicked on You can track each link and shorten them through these

bull Bitly bull Sniply

Content Curation Need an idea for what kind of content to share for career advice Looking to see what kind of content is trending among your followers or those yoursquore following

bull Portentrsquos Content Idea Generator bull Buzzsumo bull Klout bull Feedly bull Buffer

Visuals Creating visuals will amplify your content These websites can assist with developing graphics or finding royalty free stock images to spruce up your content

bull Canva bull Picmonkey bull Pixabay bull Pablo bull Piktochart (infographics)


Introduction 3 Facebook 4Twitter 18LinkedIn 37Effective Messaging 54Content Ideas 58Tools 67

Table of Contents

CreditsLead Writer Nathalie Cano Social Media Content ManagerContributing Writeramp Copy Editor Audrey Agot Social Media CoordinatorDesigner Henry Simpson Creative DirectorEditor Adriana Kevill Director of Social Media







Facebook





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GENDER

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$50-749K

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1 2


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about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


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2


twitter chats


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Tab 1 Tab 2

Tab 3





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4

5












start sourcing



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LinkedIn



















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Cover photo

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summary

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1 out of 5 rule













Effective Messaging












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Examples



effective messaging






Content Ideas

































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Tools




















Facebook





67

MALE

FEMALE 5571

GENDER

lt$25K

$25 - 499K

$50-749K

gt$75K

68

59

67

68

















privacy settings

Privacy =








1 2


3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

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5














summary

examples


summary




























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1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools















Facebook





67

MALE

FEMALE 5571

GENDER

lt$25K

$25 - 499K

$50-749K

gt$75K

68

59

67

68

















privacy settings

Privacy =








1 2


3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

3

4

5














summary

examples


summary




























1

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3 4














1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools

















67

MALE

FEMALE 5571

GENDER

lt$25K

$25 - 499K

$50-749K

gt$75K

68

59

67

68

















privacy settings

Privacy =








1 2


3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

3

4

5














summary

examples


summary




























1

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3 4














1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools


























privacy settings

Privacy =








1 2


3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

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5














summary

examples


summary




























1

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3 4














1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools





















privacy settings

Privacy =








1 2


3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

3

4

5














summary

examples


summary




























1

2






3 4














1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools





















1 2


3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

3

4

5














summary

examples


summary




























1

2






3 4














1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools















3


about


















AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

3

4

5














summary

examples


summary




























1

2






3 4














1 out of 5 rule













Effective Messaging












effective messaging








Examples



effective messaging






Content Ideas

































Facebook






















Tools



























AudienceSelections

Public

Friends

Only Me

Custom
















Go to your settings



1

2

3












Facebook Groupsgt











1

2

3

4

5



Public updates rule













Twitter


















Write a bio






















get started










Google search







Tweet max



















Get Activegtvisuals



























twitter chats






201 advanced


twitter chats



2


twitter chats


3

Tab 1 Tab 2

Tab 3





twitter chats




4

5












start sourcing



1

3

5

2

4







LinkedIn



















1

2

3




Cover photo

area





cover photo


















1

2

3

4

5














summary

examples


summary




























1

2






3 4














1 out of 5 rule













Effective Messaging












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Examples



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