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1 Copyright © 2012, Oracle. All rights reserved. Confidential
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1 Copyright © 2012, Oracle. All rights reserved. Confidential
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 2
Safe Harbour Statement
The following is intended to outline our general product direction. It is
intended for information purposes only, and may not be incorporated into
any contract. It is not a commitment to deliver any material, code, or
functionality, and should not be relied upon in making purchasing
decision. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole
discretion of Oracle.
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 3
Social Relationship Management
dans l’industrie des Médias Convertir les Followers en Customers
Paul Mezier
Consultant Médias
CRM, Social & Marketing
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 4
Recognise me
Inspire me
Serve me
Entertain me
Engage me
L’expérience client des Digital Medias
Moi!
Now!
Ici!
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 5
Challenge: des Followers aux Customers Aux premiers jours des médias sociaux: une innovation éditoriale
Création de contenus Aggrégation de
contenus Ads B2C et
B2B Marketing Distribution
Device de lecture /
consommation
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 6
Challenge: des Followers aux Customers Aujourd’hui, le social est stratégique pour tout média
Création de contenus Aggrégation de
contenus Ads B2C et
B2B Marketing Distribution
Device de lecture /
consommation
Comment faire
profiter tous les
départements de
l’audience des
médias sociaux ?
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 7
Solution: Rendre sociale toute l’entreprise
Interaction Insight Transparence
Oracle Social Relationship Management
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 8
Solution: Exemple de Workflow
1. Ecouter ce que les gens partagent 2. Interagir avec vos Fans et Followers 3. Créer du Contenu et des Apps 4. Publier sur plusieurs Réseaux Sociaux 5. Gérer les communications pour toute
l’organisation 6. Analyser vos Résultats par Métriques
Utiliser Oracle Social Relationship Management
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 9
Solution: Pourquoi Oracle? Suite SRM entièrement intégrée au CX Cloud
Tablet,
Mobile, TV
Social APIs In Store
Direct Sales
Channel Sales
Contact Center Web
Oracle
Marketing
Oracle
Commerce
Oracle
Sales
Oracle
Service
Oracle
Social
Oracle
Content
Oracle Content
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 10
Références: Médias & Publicité
CPGs
Médias
High-Tech
Finance
Hôtellerie / Restauration
Logistique
Distribution
Clients à échelle globale
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 11
Gestion de plusieurs canaux sociaux en temps réel
Oracle SRM aux Olympiques 2012
2 Milliards de pages vues
180 Millions comments Facebook
Chaque visite redirigée vers le site NBC Sports pour monétisation
Croissance à 2 chiffres aux classements
Marketing sans précédent
Référence: NBC Sports Un classement drivé par le Social
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 12
Pour en discuter
La suite SRM : oracle.com/goto/social
Réference de l’industrie : oracle.com/goto/media
Contact
@paulmezier / +33 1 60 24 57 47
Copyright © 2013, Oracle and/or its affiliates. All rights reserved. 13
