SOCIAL REPORT - Copag · 1918 1954 1985 1987 1990 1908 5 10 Social Report 2015 Social Report 2015...

2015SOCIAL REPORT

Social Report 2015 98

THE FUTURE, A REFLECTION:At the time we have another year publication of our Social Report, we would like to take this opportunity to encourage some joined-up reflection upon the time we now live. We, in Brazil, are going through hard times, particularly in Manaus where the local Economy is utterly dependent upon its Free Zone Industrial Model.

Every single day, in horror, we watch the news on all Brazilian TV channels. All the time a long list of wrongdoings, mainly from the governmental sector, is made public. Just to name a few:

Petrobras (State-owned Oil Company) Scandal Mensalão (a system of huge bribes to Congressmen) Rampant and widespreadcorruption inside the police force and renowned construction companies Violence in large scale, be it in a traffic jam, football games, women being murdered, elderly people being killed and racial prejudice among so many other kinds of violence perpetration and corruption charges. When we try to turn up the reasons for those wrongdoings, we discover that all of them have something in common. We realize that they are all displays of profound ignorance and lack of education. For us corruption is undoubtedly one of the greatest demonstrations that ignorance and lack of education can spark. The conclusion is clear; Education is the only solution if we want to evolve as people and as a country.

If we take the least corrupt countries in the world as an example, not coincidentally we see that they are the most developed countries with the best quality of life on earth. Denmark, Sweden and Norway are examples of what good education can provide in terms of future opportunities for the youth.

All of us Copag employees, especially the ones who are parents, have responsibility for our children’s, grandchildren’s, and our planet’s future.

We cannot accept any level of ignorance and any lack of education. Corruption starts with small lack-of-Education acts.Education is synonymous with quality of life and development of new opportunities.

It is our obligation and responsibility to practice EDUCATION.Finally, we would like to thank all our employees, former employees, suppliers, customers and friends for another year of work and dedication.

We continue to believe in Brazil. Let’s move on.

Ricardo Albino Gonçalves FilhoChief Executive Officer

Social Report 2015

CEO’S MESSAGE

1918

1954

1985

1987

1990

20051908

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The Company is founded by Albino Dias Gonçalves in Sao Paulo city, Brazil.

It receives the name of Copag – Paulista Company of Paper and Graphic Arts.

The Company’s plant is moved to Manaus city. It starts its process of modernization and expansion.

It expands its industrial productivity.

Copag is the International Convention Award Winner of the year.

At this time, it has its own facilities at Manaus Industrial Pole.

It becomes part of Cartamundi Group.

HISTÓRICO

Copag da Amazônia S/A are based: Headquarter- Industrial Park of Manaus (PIM), on 2.200, Solimões Avenue and Head Office – 1645, Engenheiro Luis Carlos Berrini Avenue – 3rd floor . The Company is engaged in the manufacture and distribution of playing cards, card games and industrial packaging. It is an absolute national leader, and is among the largest in its segment in Latin America. The history of playing cards in Brazil coincides with the history of COPAG.

It was founded on January 18th, 1908 by Albino Dias Gonçalves, in the city of São Paulo, when the city only had 370,000 inhabitants. It initially worked as an importer of stationery in general. In 1918, under the corporate name of Companhia Paulista de Papel & Artes Gráficas - COPAG and headquartered on R.Piratininga (Piratininga Street,) no.169, (District of)

Brás, São Paulo, it began manufacturing COPAG playing cards.

In 1990, the Company presented the regional government development agencies a project to modernize itself, so it made huge investments in machinery and equipment, therefore increasing the capacity and productivity of its plant.

But it did not stop there. Investments in high-tech equipment and professional training are often made so the Company can remain competitive by offering its customers highly reliable products.

Aiming to expand its international market share, in 2005, the Company became part of the Cartamundi group, a company of Belgian origin, whose experience of 200 years, made it the largest manufacturer of playing cards and paper toys in the world. quality also includes its commitment to

With proven experience, COPAG won first prize in the International Convention of Manufacturers of Playing Cards held in London in 1954. The big winner was: COPAG 139, which is still our customers’ favorite.

In 1985, during the modernization and expansion of the industrial park, COPAG transferred its industrial facilities and technological expertise to the city of Manaus, attracted by tax incentives existing in the region, as a way to fight unfair competition, and thus remain competitive. To reach that goal, the company acquired the Crown (Indústria de Papéis da Amazônia) project, and changed its name to COPAG DA AMAZÔNIA S/A.

At first it was based in a rented warehouse on Constantino Nery Avenue, while awaiting the construction of the factory building in the Industrial Park of Manaus - PIM, which took a short time, and in early June 1987 it began to operate in its own modern

preserving the environment and the quality of life of its employees. That is proven by its Integrated Management System – IMS (SGI), through ISO-9001: 2008, ISO-14001: 2004 and SA 8000: 2008, Social Responsibility certification.

Determination, competence, technology and, especially a constant concern with the human element, are part of Copag s every single day, a Company that never spares efforts, and strives to always maintain a modern attitude.

That is why COPAG is part of the history of Brazil, and ours too!

industrial facilities of 7,245m2, at the above-mentioned address. Today the plant is over 10,000 m2.

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• Cooperation: Cooperation means a way to establish collaborative relationships to achieve common goals. Cooperating can be the ideal attitude for establishing human interactions.

• Entrepreneurship: Entrepreneurship means to be aware that we are the “business owners”, committed to perform, do and execute the activity, always searching for new paths and new solutions, always keeping in mind the market and our customers’ needs.

• Quality Excellence: People stand out for their quality when practicing excellence in their actions.

• Commitment to social responsibility and environmental preservation: We have a commitment to society and the environment. For this purpose, we have established ethical concepts with the duties and obligations of individuals an the company towards all.

• Total safety at workplace: We believe people are our greatest asset and we want to provide a safe workplace so that interactions can be solid and under healthy atmosphere.

MissionThe Company’s mission is to provide fun and entertainment to people of all ages through card games, and it is also committed to customer’s satisfaction and sustainable development.

Vision Its vision is to be an innovative company of worldwide reference in entertainment and fun.

ValuesThese are the eight values that reflect, on a daily basis, the expected attitudes at COPAG:• Ethics and Respect: Ethics and Respect represent good habits constituted by

a set of positive attitudes to be applied in the organizational environment, so that.

• Integrity: Integrity means working with information that is reliable, precise and compatible with COPAG values. Integrity reflects attitudes that give birth to reliable relationships.

• Innovation: Innovation means the possibility of aligning marketing strategy with business, taking ideas and creativity to propose new solutions to challenges faced day-by-day.

COMPANY’S COMMITMENT

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INTERNAL SOCIAL INDICATORS

Social Report 201514

OUR GREATEST ASSET, YOU!You are part of building COPAG’s future!

This project represents the contribution of each of us to this company growth. All these years, COPAG has been leading several activities and actions with our employees and with Society, Actions that aim to ensure all employees a safe and healthy working environment, making the world a better place.

COPAG thanks YOU for being part of this PROJECT!


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COPAG LEADERS’ SCHOOLFacing management is an enterprise full of challenges and competences, because the art in leading means not only delegating tasks and responsibilities; it also entails managing people to achieve goals. Thus, Copag started Copag University in 2015 that began with the Leaders’ School for all its leaders in Manaus and in Sao Paulo too. The strategy of the program is to make a behavioral transition, reinforcing the leaders’ role and the necessary competences to act as a manager of people.

SIPAT & QVT - INTERNAL WEEK FOR PREVENTING WORK-RELATED ACCIDENTS AND KEEPING QUALITY OF LIFE AT WORK

The main goal, during this week, was to conduct educational Health and Security- at- work campaigns to avoid occupational accidents and protect workers’ health. Several activities were carried away along these five days. In São Paulo branch, there were moments of prevention and relaxation along with physical exercises, postural blitz, quick massage/reflexology and nutritional care. As a final act for the day there was an outdoors activity.

In Manaus, the headquarters, among several activities there were lectures, entertaining activities such as theatre and videos besides medical evaluation, physical exercises, some contests and several prizes.

VACCINATION CAMPAIGN Every year Copag aims at promoting its collaborators health.

Bearing this in mind, there was an internal vaccination campaign in May and June. Collaborators, from Copag Manaus and Copag Sao Paulo were immunized against flu.

EASTERCopag praises important and special dates such as Easter that celebrates the resurrection of Jesus Christ from the dead. Copag offered to Manaus employees a special lunch. They received a message to help them take the meaning of Easter into consideration. They also received boxes full of chocolates. In Sao Paulo, collaborators received chocolate kits.


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QUALITY OF LIFE AT COPAGOUTDOORS ACTIVITY In August 14th there was a bow-and-arrow activity at Ibirapuera Archery, in Vila Mariana. The goal of the activity was to make workers from Sao Paulo branch interact. The participants could show their skills at aiming, teamwork and competing against other groups.

NIGHT RUNOn March 28th, employees from Copag, Sao Paulo, had the opportunity to take part in the “Night Run”. The running happened at Anhembi Sambadrome. There were 5 and 10km runs where some of our employees were present.

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Social Report 2015 Social Report 2015

INTERNATIONAL WOMEN’S DAY Copag Manaus celebrated this day along with a Beauty Parlor Day; there were also lectures on Violence against a Woman. Special women collaborators, from Manaus and Sao Paulo, received a special prize.

GLOBAL ACTIONCopag made monetary donations and gifted products to the “GLOBAL ACTION” which took place in Itacoatiara, a neighborhood in Manaus. Copag’s playing-card games brought happiness to this public. The event aimed at providing a moment of citizenship to the “Itacoatiarense” people.

COPAG AND CARTAMUNDI - 10 YEARSIn 2015 we were very pleasing of celebrating a 10-year partnership with Cartamundi.

This celebration was very important for us; during this period we have grown a lot, the number of employees increased and our products diversity widened.

LABOR DAYLabor day, or workers’ day was celebrated at Copag. During the afternoon, there were several entertaining activities such as bingo games, raffles and an evening buffet, everything to celebrate Labor Day. It was a remarkable evening at Copag.

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MOTHERS’ DAYCopag celebrated this day along with their collaborators who are mothers. In Manaus, there was a special lunch and a beauty parlor day. In Manaus and Sao Paulo each mother received a mug with a picture of their child or children printed on it.

CELEBRATING BIRTHDAYS OF THE MONTHCelebrating the birthdays of the month is a moment of integrating and valuing people. Bearing this in mind, Copag remembers and celebrates its collaborators birthdays with care. During the celebration, which always happens at the end of the month, workers could eat cakes, pies, chocolate mousse, puddings, finger-food. Birthday people receive a special gift, and everybody has great fun.

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TRADITIONAL “COPAG ON THE SMALL FARM”HELD ON JULY, 4TH, 2015The benefit “Arraial” (traditional regional festivities) had Copag collaborators participating with fun and creativity. It was a day with a note from the countryside full of folkloric dancing, bingo games, the queen and the king of the Arraial, playground fishery, typical food, and tidbits among others. All funds raised in the event “Copag on the small farm 2015” were used for donations. It was possible to buy basic-food baskets, cleaning products and toilet articles to charity institutions such as “Moacir Alves Shelter e Abrigo Coração do Pai Shelter”.

FATHERS’ DAY Copag celebrated this date along with its all collaborators. In Manaus there was a special lunch with live music. A special gift was given to Daddy-collaborators from Manaus and Sao Paulo too.

CHILDREN’S DAYCopag gave special toys to all children of its collaborators. The aim was to bring happiness and fun to the whole group of children.

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CHRISTMAS FRATERNIZATIONMANAUSIn Manaus, the end-of-the-year fraternization happened on December 5th, the Party Hall in Manaus Plaza Shopping Mall, with “luau” music playing in the background. Copag’s collaborators along with their family could enjoy the music, the buffet, a raffle and prizes. They also had great fun with “Filó” while they celebrated 2015 achievements.

SÃO PAULOThe Confraternization in Sao Paulo occurred on December 18th at the Premium Paulista Brewery. In the event we celebrated 2015 achievements. All collaborators from Sao Paulo were present. The event comprised gifts drawing, a DJ, a tour around the brewery with the beer sommelier, a barbecue truck. The day finished with the music from Vai-vai samba school and its dancers. It was great fun.

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SESI GAMESOver 10 years The Industry Social Service (SESI) has held the “SESI State Games” – The State Stage previously identified as “Workers’ Olympics”, is recognized today as the regional industry biggest sporting event. In each edition it brings together a significant number of companies from the Industrial Pole of Manaus.

It is important to emphasize that it is the largest class-sporting event; mobilizing significant number of Industrialists and companies in order to contribute to the improvement of Amazonians’ workers’ quality of life. The event has been also revealing Athletes. Workers find in this event a moment to display their potential and talent.

Copag’s team took 2nd place, a honored position in our view besides being a moment of great joy, an occasion when our athletes had their enthusiasm and perseverance spirit boosted.

IDEAS PROGRAM Copag gave a new look to its “Ideas Program” by adopting new challenging criteria and giving motivating awards. The program aims to foster employees’ participation in order to give rise to a culture of innovation and entrepreneurship at Copag, to encourage through projects the continuing search for talent and innovative ideas. Innovating is to think, do differently and better.

In 2015, the first Ideas Program cycle at Copag ended. It lasted from October 2014 to July 2015. Only Sao Paulo’s office collaborators attended this program. More than 30 ideas were received and there were five winners, with a tie for the fourth place.

The winners were:1 Lucas Missi - SP (Trend Research)2 Carina Okada - SP (QR Code on Products)3 Mark Balseiro (map on website)4 Marta Mateus (Bosque and Horta) and Marcelo Sanches (page marker)

The event, which took place at the office in São Paulo, had the participation of David Lopes, presenter and lecturer.

At the same time, it was released the second cycle for all employees of São Paulo. This new version was extended to Manaus workers as well. The program started in August and finished November 2015. Seventy-five ideas were received.

The winners were:1 Mariana Dall ‘Acqua - SP (Advertising Cards)2 Carina Okada - SP (Online Magazine)3 Reginaldo Ferreira - AM (Template)

In 2016, the program will continue for all employees and will be annual

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ERGONOMICS PROGRAMIn 2015 Copag started the Ergonomics Program in order to raise body awareness at work. The program comprises: ergonomic work analysis, ergonomic report, lectures, training, gymnastics, and an ergonomic committee, among others. The program aims at offering its employees full support while getting their work done.

PLAYING CARDS DONATION-CAMPAIGN FOR INSTITUTIONS AND SCHOOLS

In September Copag was present in some institutions and schools making donations of products to children. The goal of the action was to bring joy to children, who were enchanted with the games.

PINK OCTOBERThe movement known as Pink October was born in the United States in the 1990s to encourage the population participation in the control of breast cancer. The date is celebrated annually with the purpose of sharing information about breast cancer and promoting awareness of the importance of early detection of the disease. Copag promotes every year this space for discussion about breast cancer through lectures and informative materials to raise awareness about the importance of having an attentive stance to prevent the disease and stimulate our collaborators to act.

THE INDUSTRY WEEKIt is a week dedicated to all industries and SESI partners. It was an occasion with a flag-raising civic moment Children, dressed up with the uniforms of the company, paraded. There were debates; exhibitions were industries could display their products, fairs for the small industries and many other activities. All activities held focused in advertising the companies located in Manaus industrial hub.

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BLUE NOVEMBERIn Brazil, the Institute Side-by-Side for Life created the Blue November event. Its aim is to break the male stigma about undergoing preventive testing, visiting a specialist and being submitted to the touch examination. Trough lectures, Copag promoted in 2015 a space for discussion on the topic, gave to collaborators information material. The purpose is to promote awareness of our male employees about the importance of having a wise stance on ways of preventing a disease and breaking prejudice towards the subject.

YOUNG APPRENTICESHIP PROGRAMIn 2015 Copag implemented the Young Apprentice Program that seeks to contribute to training and developing young apprentices. In this program we focus on professional development, competencies for the job and working skills. There was a series of meetings when the young could show what they had learnt throughout pedagogical and practical classes.

PLAYING CARDS’ DAYSeptember 13th, we celebrate Playing Cards’ Day. This year there were sales actions in the largest shopping mall in São Paulo on 25 de Março Street.

The action was on September 8th, 10th and 12th. There was a fanfare band dressed with cards (Joker, Queen of Hearts, King, Queen, etc.). Gifts such as shirts and key chains were distributed to the public. At our clients’ stores on 25 de Março, we carried out a promotion for consumers who bought 139 playing cards.

Parallel to this action, we launched a video on YouTube honoring game lovers. We have spots in the metropolitan radio from September 1st to 13th, and on September 13th listeners who made a phone call to the radio station won a 139 playing cards deck.

At Sushirama, in Sao Paulo September 14th, a party was held only for Copag’s employees. David Lopes was at the party as the host of the event, where he led groups’ dynamics. The winners won a dinner for free.

On September 11, we held the celebration with employees of Manaus. The event took place at the factory. We created a climate of Casinos, which had lots of fun and entertainment with our card games, drawing prizes and various attractions that brought joy to all

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EXTERNAL SOCIAL INDICATORS


COPAG INVENT In 2015, Copag launched “Invent”. Copag’s Open Innovation Program aims at beginning partnerships with entrepreneurs to develop new products and ideas.

Adding to this program, Copag has partnered with YouNoodle, a startup that has developed an international platform to connect businesses and entrepreneurs.

three challenges were placed:

New Ways to Play (New Ways to Play): new mechanics for games and new ways to play with playing cards.

New applications (New Mobile Apps): new games for mobiles with physical interaction with cards.

Special Features (Special Features): new materials or technologies that can be applied to cards.

Ideas for the above challenges can be submitted until March 2016 for evaluation and feedback. The best-evaluated candidate can be Copag’s partner in the co-development of the product or application.

LITTLE COPAG AT SCHOOLSThis year, Little Copag at Schools took place in schools in the South Zone and West Zone of São Paulo from April to November.

Our Little Copag mascot brought joy to children at the same time that taught them to play Crystal Fantasy, Copag’s new collectible-Disney license. It was a success!

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RELATIONSHIP WITH CONSUMERS AND SUPPLIERS


BEACH ACTIONBetween the months of December and January, Copag promoted Beach Action, on Enseada and Pitangueiras beaches in the city of Guaruja. There were four beach trolleys selling our entire line of products and distributing gifts on the coastline on the weekend.

The novelty this year was our Copag Truck, a traveling sales van full of Copag products that was parked at Casagrande Hotel from January 2nd to 10th.

POKÉMON NATIONAL This year Copag held the 4th edition of the National Pokémon Championship, the highest league of Pokémon TCG Brazil. This year, it became the second largest World Cup!

It was held from June 5th to 7th at Pro Magno, the event had 301 players. There were food trucks, and a huge space for parents and children.

The first day was just to check-in and parallel tournaments. The championship took place on 6th and 7th.

Among the prizes, there were iPads, mini iPads, licensed products, TCG products, besides a top prize of almost R$ 15,000.

This year we could also count with one of the main members of the Organized Play team of Pokémon Company of the United States, Dan Brandt, who honored us during all-day event with his presence.

We also had an innovation in the Teacher Cup that came with funny rules, and some of licensed products as prizes, and products Copag Pokémon. At the end we also raffled an iPad among participants.

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RELAÇÃO COM CLIENTES E FORNECEDORES

ROYAL BATTLEOn November 21, the Estanplaza International Hotel in São Paulo - SP, was the scene for the Royal Battle, the first major official event of Battle Scenes.

The event went beyond expectations and reached its maximum capacity with the participation of 148 players competing for an estimated prize of more than R$10,000. Its climax was an official full-size replica of Captain America’s shield valuing R$4,000. In addition to this there were a PS Vita, games, comic books Deluxe Action Figures and Copag products.

All participants received exclusive material for the event (a deck box and a glass). At the end of this exciting day and to the delight of attendees, we had the announcement of the newest Battle Box: Conspiracy Illuminati.

The specialized media gave great notoriety to the event. People from the press had the chance to have a special training on the product and participate in a parallel tournament having as a prize purchasing vouchers for the virtual store.

SALES CONVENTIONThe 2015 Sales Convention took place in the Estanplaza International hotel on November 9TH AND 10th. It has been 10 years that Copag has held Sales Conventions. This year we celebrated it in a very special way.

We also met São Paulo and Manaus sales team, our sales representatives throughout Brazil to analyze the 2015 result. We also took the opportunity to discuss with them 2016 opportunities and improvements across the country.

Besides, we had a very entertaining lecture: “Experiencing with David Lopes”, where several people could show their talents and make a parallel with their business activities. It was great fun.

FAIRSABRINAs in previous years, we took part in Abrin, the most important annual toy fair in Latin America. The fair promotes a favorable moment to launch new products, to have new opportunities of new sales channels. This year, we launched the Crystal Fantasy Game during the fair. We thank all people who attended the fair on April 7th and 10th.

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APAS In 2015, it happened the 31st edition of Apas fair between May 4th and 7th. Growing each year, Apas fair is one of the largest fairs in the retail segment.

This year we had the presence of Edson Iwassaki, a magician, who performed magic and amazing tricks with our products specially designed for magicians.

We could also count with the presence of a card-dealer, who worked at our stand full time teaching and promoting championships among visitors who attended the fair.

ANIME FRIENDS The “Campo de Marte” (Mars Field) neighborhood received this year another edition of Anime Friends, one of the biggest festivals of Anime and Nanga in Latin America. Among exhibitors, products aimed at the geek world, publishers, board games, and RPG, Copag was present again with its entire range of games and collectibles. Copag once again promoted “Learn to Play” activities; Pokémon, Battle Scenes and Crystal Fantasy games, plus Pokémon and Battle Scenes mini tournaments.

EXPO DISNEY The Walt Disney Company Brazil held the Expo Disney that happened in 2015 at the Transamerica Expo Center on May 27th and 28th. The fair included the expositions of all licensed brands, which are more than 130. Once again Copag was present receiving customers and displaying new products and future releases.

ABADThe Wholesaler Annual Convention is recognized as one of the major trade meetings in Brazil. It is also considered the largest industry event in Latin America. This year, the fair that travels from place to place, was held in Fortaleza between August 3rd and 6th. Copag was an exhibitor there, showing all its range of products and making contact with new customers.

BGS Brazil Game Show is the largest game fair in Latin America. In 2015, being its 18th edition, the event was held at the Expo Center Norte in São Paulo, from October 8th to 12th. There was an attendance of more than 300,000 people in every period, a nice occasion when Copag besides exposing its products, could sell them.

COMIC CON EXPERIENCE For the first time Copag was present at Comic Con Experience, which had its 2nd edition in São Paulo city. The Comic Con Experience in 2015 had 120 stands and a public of 142,000 visiting the fair, which occurred from December 3rd to 6th at the Immigrants Exhibition Center. Our entire range of products and collectible games were exposed and put up for sale.

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BRAZIL PROMOTIONOnce again, Copag was an exhibitor at the Brazil Promotion Fair with its range of customized and promotional products. The event presents main innovations and new products and promotional services launches of the year. This year, it brought together around 240 suppliers in an area of 16,188m2, at Transamerica Expo Center, and received more than 12,500 professionals from various market segments.

INTERNATIONAL FAIRSCopag participated in two international fairs (ICE and SAGSE) in 2015. They are related to Casinos Market. Copag’s presence in these fairs helps it to foster relationship with other countries. It also contributes to take the company’s name to several places around the world. ICE 2015 (February 3rd to 6th) – London The Fair ICE is undoubtedly one of the most important Casino fairs worldwide. This event took place in London and aimed to strengthen our relationship with customers, not only with Europeans, but also with and Africans and Asians. It was also a good opportunity to make our brand known and search for new customers.

SAGSE 2015 (10-12 November) -Buenos Aires This fair is held in Buenos Aires, Argentina. SAGSE fair is the most respected Casino Fair in Latin America and, as usual, Copag could not be left out. We welcomed our customers to our stand and sought for new customers and partners on the continent.

Head OfficeAv. Solimões, 2200 - Distrito IndustrialCEP: 69075-200, Manaus / AM - Brasil

Tel: (92) 2126-1616 • Fax: (92) 2126-1601

OfficeAv. Engenheiro Luís Carlos Berrini, 1645, 3º andar - Brooklin

CEP: 04571-011, São Paulo / SP - BrasilTel: (11) 2164-3650 • Fax (11) 2164-3655

[email protected]

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SOCIAL REPORT - Copag · 1918 1954 1985 1987 1990 1908 5 10 Social Report 2015 Social Report 2015...

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