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Agenda
• Johnson & Johnson
• Corporate Social Responsibility
• Our approach to CSR
• What are the results?
World’s Most World’s Most
Comprehensive and Comprehensive and
Broadly Based Health Care Broadly Based Health Care
CompanyCompany
World’s Most World’s Most
Comprehensive and Comprehensive and
Broadly Based Health Care Broadly Based Health Care
CompanyCompany
Johnson & Johnson worldwide : Sales per segment 2006
Consumer products$10
Pharmaceuticals$23
44.%
38%18%
Total sales : 53.3 bln dollar
Medical Devices & Diagnostics$20
The Foundation : Our Credo
Employees
Shareholders
Patients, doctors
Society
Commitment
The first text : 1943
Product People
PlanetProfit
Strategic Principles
• Broadly based in Human Health Care
• Decentralized Management
• Manage for the Long Term
• Ethical Principles
Agenda
• Johnson & Johnson
• Corporate Social Responsibility
• Our approach to CSR
• What are the results?
Why Corporate Social Responsibility?
• Ethical & moral obligation
• It exemplifies and illustrates the way you do business : trustworthy, concerned, oriented to people, solution-driven, …
• It creates relationships
• It builds reputation, both internally and externally
Government Affairs & Policy Training, Janssen – Cilag, MEWA and TURKEY Istanbul, Nov. 20-21, 2007
EU and CSR
• The EU Alliance on CSR is at the heart of the EU Strategy on Growth & Jobs, CSR: voluntary action, innovation and stakeholder engagement
• EU commits to ensure a more business-friendly environment in Europe if companies commit to CSR.
• EU commits to integrate the promotion of CSR into EU policy (Trade, Development, Research etc…)
Government Affairs & Policy Training, Janssen – Cilag, MEWA and TURKEY Istanbul, Nov. 20-21, 2007
Value creation
Agenda
• Johnson & Johnson
• Corporate Social Responsibility
• Our approach to CSR
• What are the results?
The value chain
Natural supplies
Material
supplies
Transport Production partners
PlantDistribution
Center
Wholesale Retail
End user
Core interests :
• Cost reduction
• Time reduction
• Quality assurance
Manufacturing Suppliers
- material suppliers
- banks
- transport firms
- co-manufacturers
Internal
- Employees
- Unions
External Controls
- Customs
- Inspections
- Quality/ Safety control
- …
Marketing Partners
- co-marketeers
- licencees
- wholesale
- retail
- ad agency
- …
Shareholders
- inidividuals
- pension funds
- institutional investors
- business owners
The values chain
Natural supplies
Material
supplies
Transport Production partners
PlantDistribution
Center
Wholesale Retail
End user
Core interests :
• General interest
• Ethics
• Environment
• Social concerns
Supplies
- environmental
organisations
- human rights
- media
Moral judges
- profits
- triple hat
- media …
Consumer organisations
- safety
- healthy
- ethical
- desirable
Manufacturing
- Environmental pollution
- Social organisations
- Diversity organisations
- “corporate watchers”
- neighbours - NIMBY
Social debate
- equal treatment of employees
- family opportunities
- social contributions
- …
CUSTOMER & SUPPLIER
VALUE
EMPLOYEE & FAMILY VALUE
COMMUNITY & SOCIETY
VALUE
STOCK
HOLDER VALUE
1. Product quality & safety
2. Customer satisfaction
3. Customer service
4. Product stewardship
5. Sustainable supplier & partner relationships
6. Employee satisfaction
7. Preferred employer
8. Diversity
9. Safe & healthy work conditions
10. Ethical conduct/ behaviour
11. Licence to operate
12. Community investment
13. Stakeholder engagement
14. Transparency
15. Environmental footprint
16. Jobs
17. Human rights
18. Therapeutic Footprint
19. Financial results
20. Stock value
21. Market position
22. Product innovation
23. Intellectual assets
24. Confidence
Values to Value (V2V) draft model
Stakeholder dialogue
• An initiative in conjunction with the Koning Boudewijnstichting
• A one-day discussion on the expectations :
• Trade Unions
• WWF
• Local authorities
• Family of employees
• Local residents
The projects
The “business”
Employees
The environment
Example : Energy week
A week of sensitisation :
- exhibition by department and suppliers
- game for children
- brochure with explanation
- counsel : at work, at home
Improvement programs (purchasing, lighting, insulation, …)
Unannounced controls (computers, printers, …)
2
W orm Zones
Worldwide I mpact of Worms
>400M children severely infected globally
* WHO: De-Worming for Health and Development: 3rd Global Meeting of Partners for Parasite Control, 11/04
• Worm infected children are ...– anemic– malnourished– have vitamin deficiencies– smaller and shorter– more prone to miss school due to
stomach pains– more vulnerable to other diseases
Cameroon (4MM)
Bangladesh (9MM)
Uganda (8MM)
Zambia (1.44MM)
= 22.4MMStarted 2007
Nicaragua (1.35MM)
Cape Verde (0.17MM)
Cambodia (5MM)
Lao (2MM)
= 22.4MMStart in 2008
Global HIV access program
3% of patients on ARVs in Low-HDI countries are highly treatment experienced
+90% of HIV Infections occur in the developing world
Strategic focus on unmet medical need
Status and lessons learned
• STATUS
• A license and distribution agreement for Sub Saharan Africa and the Least Developed Countries outside of Africa has been signed in April 2007 with Aspen Pharmacare Ltd (South Africa), including the option for technology transfer with respect to manufacturing.
• Filing for registration done in 19 SSA countries + 30 additional low and middle income countries in Latin America, Asia and Middle East.
• LESSONS LEARNED:
• Regulatory and logistical hurdles.
• Need for medical training and awareness programs.
• Medication is only one element of the global approach.
Agenda
• Johnson & Johnson
• Corporate Social Responsibility
• Our approach to CSR
• What are the results?
PHARMACEUTICALS Score1 Johnson & Johnson 7.64
2 Novartis 6.99
3 Abbott Laboratories 6.66
4 Amgen 6.62
5 GlaxoSmithKline 6.58
6 Eli Lilly 6.54
7 Roche Group 6.36
8 AstraZeneca 5.97
9 Wyeth 5.85
10 Pfizer 5.57
11 Sanofi-Aventis 5.68
12 BMS 5.23
13 Merck 5.07
BEST REPUTATION 2006 2005 2004 2003 2002 2001 2000 1999
Johnson & Johnson 2 1 1 1 1 1 1 1
Coca-Cola 5 2 3 3 3 3 - 2
Google 4 3 - - - - - -
UPS 7 4 5 2 4 - - -
3M 3 5 2 8 10 5 - -
Sony 8 6 7 13 11 6 - -
Microsoft 1 7 6 5 13 2 9 -
General Mills 6 8 9 6 5 - - -
Fedex - 9 8 7 12 8 - -
Intel - 10 11 19 - - 5 4
Example -- Next Generation Goals
EnergyUsage
WaterUsage
Raw MaterialUsage
Non-ProductOutput
ManufacturingCost
Cost Reduction
RegulatoryCompliance
ISO 14001/MAARS MAPCompliance
Compliance
Risk Reduction
Design forEnvironment
New Product/Process Development
Time to Patient
Conservation/Community
Activities
Public Image/Brand Equity
J&J Reputation
Competitive AdvantageOutcome
Drivers
Dashboard
$ 78 MM savings for every 1% reduction in 2005
% M/F Graduates in healthcare in Belgium
Source : Onderwijs Vlaanderen - Universitair Onderwijs - Aantal afgestudeerden 2000-2001 per studiegebied
58.6
41.4
75.7
24.3
0
10
20
30
40
50
60
70
80
Medicine Pharmacy
Women
Men
« Beyond Compliance »
Each Johnson & Johnson Company will • Meet all Johnson & Johnson standards and regulatory
requirements
• Optimize products, processes and facilities by designing in quality, safety, environmental and engineering standards
• Proactively partner with regulators and anticipate changes in regulations, standards and public expectations
• Achieve operational excellence
Dashboard to follow up
Focus Metric
Demonstrated improvement in % representation of women at director level and above
Recruitment % M/F hires at director positions and above
Advancement % M/F promotions to director positions and above
Retention % M/F regrettable losses at manager level and above
Development % M/F participation on management training programs
Follow up Each 6 months in board
Women’s Leadership Initiative Dashboard to follow up