Date post: | 27-Jul-2015 |
Category: |
Marketing |
Upload: | marjorie-marr |
View: | 116 times |
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They
How does the headline read?What is the story?
Who is going to care?How will this story help people?Who will feel compelled to share
it?
“New ways of looking at things and the ability to make new combinations are highlighted by an ability to make relationships.”
-James Wess Young
Great website design and onsite content are just the beginning of a strong search marketing campaign. In order to fully maximize your Web presence, a comprehensive offsite content strategy is a must. Our Outreach Team works hard to establish real relationships with authoritative website owners and publishers to earn publishing and guest blogging opportunities that drive traffic to your site, establish your website's authority, and increase your online brand visibility.
The Ideas Are Endless Outreach
Donates school supplies to
students via their Take Charge of
Education program. Known for bringing clean water to Africa
via Water for Africa initiative.
TOMS came into the public eye with
their One for One model.
Starbucks is committed to ethically
purchasing their coffee from local
farmers.
social responsibility--
an ethical theory that an
organization has an
obligation to act to benefit
society at large
It’s not complicated, recent social impact studies show that over 80% of consumers surveyed consider social issues when deciding where to work, what to buy, where to shop and which products and services to recommend to others.
82%
say that they are influenced to
purchase products and services from companies that support a cause.
Set Your Firm Apart
With Social Responsibility
Offline
• Speaking
Engagements
• Charities
• Social
Networking
• Local Events
Our resource included:• An explanatory email• Branded information of
the campaign• Donation receipt
Prepare for Success: Use A Toolkit
Anticipate information needs and provide
them!