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Presented by-

Sapna SankalaRicha Jain

Anoop.S.Chirayil

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You know thatbusiness is an economic activity, which iscarried outon aregular basis to earn profit.

However, you must have seen businessmen spending money on differentaspects, which is not going to give them any profit straightway.

For example, you must have seen businessmen maintaining anddeveloping gardens and parks on streets and squares in cities.

Some businessmen engage themselves in research for improving thequality of products;

Some provide housing, transport, education and health care to theiremployees and their families.

In some places businessmen providefree medical facility to poorpatients.

Did you ever wonder why they do so?

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Explain the concept of social responsibility ofbusiness.

Appreciate the importance of social responsibility.

Recognize the responsibility of business towardsdifferent interest groups.

Describe the role of business in preventing andcontrolling environmental pollution.

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The obligation of any business toprotect and servepublic interest is known as social responsibility ofbusiness.

Social responsibility is a voluntary effort on the part ofbusiness to take various steps to satisfy the expectationof the different interest groups.

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Even brushing your teeth

Listening to your parents

Showing respect to the elders

Obeying traffic rules on road

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Two things need to be noted to view it as socialresponsibility of business

First, any such activity is not charity

Secondly, any such activity should not be such thatit is good for somebody and bad for others

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Public Image

Government Regulation

Survival and Growth

Consumer Awareness Employee satisfaction

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Positive public image

Retaining staff, enhancing employee morale

Higher productivity, reduction in costs and increase inprofitability

Positive engagement with government

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CSR is nothing more than seriously considering theimpact of companys action on society.

The continuing commitment by business to behave

ethically and contribute to economic developmentwhile improving the quality of life of the workforceand their families as well as that of the localcommunity and society at large

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ITC

e-choupal

Canoni-care project

official partners in this cause is Venu Eye Institute andResearch Center

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Business

Customers

Government

CommunityEmployees

Shareholders

Suppliers

Society

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Responsibility towards owners

Run the business efficiently.

Proper utilization of capital and other resources.

Growth and appreciation of capital.

Regular and fair return on capital invested.

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Responsibility towards investors

Ensuring safety of their investment.

Regular payment of interest.

Timely repayment of principal amount.

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Responsibility towards employees

Timely and regular payment of wages and salaries.

Proper working conditions and welfare amenities.

Opportunity for better career prospects.

Job security as well as social security like facilities ofprovident fund, group insurance, pension, retirementbenefit, etc.

Better living conditions like housing, transport, canteen,

etc.

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Responsibility towards suppliers

Giving regular orders for purchase of goods.

Dealing on fair terms and conditions.

Availing reasonable credit period.

Timely payment of dues.

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Responsibility towards customers

Products and services must be able to take care of theneeds of the customers.

Products and services must be qualitative

There must be regularity in supply of goods and services

Price of the goods and services should be reasonable andaffordable.

All the advantages and disadvantages of the product as

well as procedure to use the products must be informeddo the customers.

There must be proper after-sales service.

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Responsibility towards competitors

Not to offer exceptionally high sales commission todistributers, agents etc.

Not to offer to customers heavy discounts and /or freeproducts in every sale.

Not to defame competitors through false or ambiguousadvertisements.

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Responsibility towards government Setting up units as per guidelines of government

Payment of fees, duties and taxes regularly as well ashonestly.

Not to indulge in monopolistic and restrictive tradepractices.

Conforming to pollution control norms set up bygovernment.

Not to indulge in corruption through bribing and otherunlawful activities.

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Responsibility towards society To help the weaker and backward sections of the society

To preserve and promote social and cultural values

To generate employment

To protect the environment

To conserve natural resources and wildlife

To promote sports and culture

to provide assistance in the field of developmentalresearch on education, medical science, technology etc.

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Business causes pollution in the following ways:

- Emission of gas and smoke from manufacturing plants;

- Use of machines, vehicles etc. contributing to noisepollution;

- Deforestation due to acquisition of forest lands for settingup plants;

- Growth of urbanization and industrialization;

- Disposal of wastes and effluents into rivers and canals;

- Disposal of solid wastes in the open space;- Mining and quarrying activities; and

- Increasing use of transport.

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Government has taken a major step in protecting theenvironment by passing the Environment

Protection Act, 1986 in addition to having Water(Prevention and Control of Pollution) Act,

1974, Air (Prevention and Control of Pollution) Act,1981 and several other Acts.

Business can equally be instrumental in fighting

pollution and protecting the environment.

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Business can have three types of role to prevent andcontrol pollution :-

i. Preventive Roleii. Curative Role

iii. Awareness Role

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