36
Social Sells and HOW!? Leveraging the Uniqueness of Social Media Part of the BĒM Group Social Media Marketing Series Presented by Kim E. Williams, Client Service Manager @WilliamsKim
| Date post: | 10-May-2015 |
| Category: |
Documents |
| Upload: | aspdotnetstorefront |
| View: | 787 times |
| Download: | 1 times |
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Part of the BĒM Group
Social Media Marketing SeriesPresented by Kim E. Williams, Client Service Manager
@WilliamsKim
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Agenda
1. Overview of Digital Marketing Landscape
2. Role of Social Media3. Uniqueness of Social Media
4. How it can work for you - kinda
Overview
Google Analytics
Great Website
Solid Hosti ng
Sear
ch O
ptim
izati
on
Paid
Adv
erti
sing
Emai
l Cam
paig
ns
Mob
ile S
trat
egy
Soci
al M
arke
ting
OverviewS
ocia
l Med
ia M
arke
ting
Digital gains
larger portion of marketing budget
Traditional budgets shrink
Overview
Role of Social
Advertising
• Push• Announce• Authoritative• Convince• Control the Brand• Sell• Invasive• Directive
Social Media
• Permission• Conversation• Opinion• Sharing• Evolve the Brand• Incentive• Invitational• Grass Roots
Role of Social
Social media is about creating an environment where
advocates for your brand can easily congregate and
promote your brand.
Understanding & embracing social network marketing is
mission critical.
Role of Social
Understanding & embracing social network marketing
PROPERLY is mission critical.
Uniqueness of Social
Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
DO’s – Branding, Search Optimization
DON’Ts – Leads, Sales
Understanding & embracing social network marketing
PROPERLY is mission critical.
Social Works!?
Top 100 Social Media successes based on Reputation – via
www.SocialMedia.Alterian.com SM2.
Social Reputation – What?
Social Media is the child of Traditional Marketing. We do well to remember the heritage as well as the differences.
ReachEngagement
SentimentAffect
Social Reputation – What?
Reach
Subscribers, Fans, Connections and Followers…
Social Reputation – What?
Engagement
Quantity of reaction to Reach…
Social Reputation – What?
Sentiment
Quality of reaction to Reach…
Social Reputation – What?
Affect
Value of reaction to Reach…
Brand Awareness?
Search Results?
Social Reputation – What?
Reach
Engagement
Sentiment
Affect
Retention
How?
Tool Up…
Social Metrics - Tools
Social Labs
Social Metrics - Tools
HootSuite
Social Metrics - Tools
www.Google.com/alerts
Sample Google Alert
Comes to your inbox at frequency you choose.
News alerts, blog posts, etc.
Make note of the sentiment of each alert.
Social Metrics - Tools
Technorati.com
Social Metrics-Tools
TweetScan.com
• Works like Google Alerts.• Up to 10 search terms.
Social Metrics-Tools
Social Metrics - Tools
Social Metrics - Tools
Social Metrics - Tools
Social Metrics - Tools
Social Metrics - Tools
Google Analytics
Social Metrics - Tools
Google Analytics
Create your Social Marketing Dashboard
Social Metrics - Measure
Social Dashboard
Channel Goal
Goal target dateCurrent
You should have a dashboard for your other marketing channels too.
Social Sells and HOW!?Leveraging the Uniqueness of Social Media
Conclusions1. Social Media is one tool to market
ecommerce online2. Social Media is an effective tool to
increase Search visibility and Brand awareness
3. Search and Brand sells – thus does Social Media
4. Start, Measure and Adjust
The End
Stay Connected
www.BEMgroupinc.com
@WilliamsKim
Blog
