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LinkedIn Social Media Series: Instagram, Pinterest & MySpaceDecember 2012
Jonathan BradfordAssociate Solutions Consultant UK,FR,NL
Will ScottAccount Planner UK
Q3
Q4Q4
Q4Q1- Suggestions
Social Media Landscape series : Session program
Disclaimer
A few things to keep in mind:
• Marketing is a fast moving market place and so product suite is subject to constant change
• Engagement rates and costs aren't often publicly available. However guidelines based on public information have been included as guidelines only
• Social is an ever changing industry and so best efforts have been made to ensure information is current and valid
• An effort has been made to ensure the material is impartial
• This deck is not intended as a LinkedIn Vs other platform sales story
Learning objectives• An overview of the platforms
• Recent member milestones & usage stats
• A few current events / recent product releases
• An overview of their go to market approach and commercial product offering ( where they have one)
Ensure the LinkedIn sales team are better informed about other social platforms.
IcebreakerThose using the platform are closer than you think…
Mission Statement
Quick Stats
A brief history
March 2010Founded by
Kevin Systrom & Mike Kreiger.
Originally called “Burbn”
November 2010Launched in the
Apple ‘App Store’
December 2010Reached 1
million users
February 2011Twitter founder,
Jack Dorsey, invests $7M in the business
August 2011Instagram
announces that 150M photos
have been uploaded
September 201110 million users
had downloaded the app
April 2012Android app
released, with over 1 million downloads in
the first 24 hours
April 2012Facebook acquires
Instagram for $1bn
Site Basics
Site Basics
Rumours/News
Commercial Offerings
How brands are using the platform – Innocent
How brands are using the platform – Nike
Mission Statement
*Assume figures are monthly, unless otherwise noted.
Quick Stats
A brief history
December 2009Founded by Paul
Sciarra, Evan Sharp, and Ben
Silbermann
March 2010Launched as a Beta platform, available
to those with an invite
March 2011Pinterest
launches it’s mobile app on the Apple app
store
August 2011TIME names
Pinterest as one of the ‘Top 50
Best Websites of 2011’
December 2011Breaks into the top 10 worlds largest social
networks with 11 million visits
per week
August 2012Apps for iPad
and Android are launched
worldwide
August 2012Pinterest opens
to everyone without request
or invitation
May 2012Pinterest is valued at between $1-1.5
bn by Mashable
UK Audience Demographics
43%Have a HHI of over £50k
64%Of visitors are
female
60%Do not have
children
65%Are classed as ABC1s
52%Of users are under
the age of 34
Site basics
Site basics – Update Feed
Site basics - Notifications
Site basics – Nav Bar
Site basics - Profile
Site basics - Pin
Rumours/News
How brands are using the platform - Catalogues
How brands are using the platform - Mosaics
How brands are using the platform - Competitions
Commercial offerings – Pinnable ads
Mission Statement
A leading social entertainment destination powered by the passions of fans. Aimed at a Gen Y audience, Myspace drives
social interaction by providing a highly personalized experience around entertainment and connecting people to the music, celebrities, TV, movies, and games that they love.
These entertainment experiences are available through multiple platforms, including online, mobile devices, and
offline events.
2.8mDaily visitors
*Assume figures are monthly, unless otherwise noted.
Quick Stats
2.2Minutes spent per
visit
1.9Visits per member,
per month
3.2Pages viewed per
visit
25mRegistered Users
A brief history
August 2003Founded by
Chris De Wolfe and Tom Anderson
July 2005Acquired by
News Corp for $580m
June 2006Surpassed
Google as the most visited site
in the US
April 2008Facebook overtakes Myspace in
terms of worldwide unique visitors
Jan – Feb 2011Traffic falls by a
further 44% in one month alone
June 2011Myspace is sold by News Corp to Specific Media
for $35m – a loss of $545m
September 2012Justin Timberlake tweets a
video, showing the new, redesigned Myspace…
2010-2011Worldwide
unique users fall from 95m – 63m
What Went Wrong?
UK Audience Demographics
40%Have a HHI of over £50k
61%Of visitors are
female
57%Do not have
children
57%Are classed as ABC1s
53%Of users are under
the age of 34
What’s the plan for Myspace now?
Site Basics - Profile
Site Basics - Music
Site Basics - Video
Site Basics - Events
Site Basics – Nav Bar
Site Basics - Advertising
How brands are using the platform
Key Takeaways
• Instagram – about sharing and moments. Mobile focussed, however slowing branching out onto our desktops
• Pinterest – Your personal pin board. Graphically focused, and an area which advertisers are starting to explore
• Myspace – is back!