• 3,000 Marketing Messages a Day

New Rules & New Tools

91.42%

WHY DO YOU DO WHAT YOU DO?

It’s your Turn

• 3,000 Marketing Messages a Day

Digital Dinner Party

Give them something

to talk about

The Digital Challenge

• 3,000 marketing messages a day

• Studies have shown that the average modern adult attention span is

somewhere between 2.8 and 8 seconds.

• 90% of information transmitted to the brain is visual

• Visuals are processed in the brain 60,000 times faster than text.

Girl

Attention Low Rider owners! Show off your bike by posting a pic in the comments below. Who will get the most likes?

Champions never get lost in the crowd

Defining your AudiencePut yourself in their shoes!

Research

• Demographics – Age, Sex

• Geography – Location

• Psychographics - attitudes, interests, and lifestyle

• Behavioural – What they do online

• Milestones – Important moments in the year

• Conversations – What issues are important to them

• Listening – Social Listening / Google Alerts

Setting Goals

• Increase awareness and education

• Develop my Brand

• Competitive differentiation

• Consumer engagement

• Corporate social responsibility

• Customer retention

• Fan and community growth

• Lead generation

• Loyalty

• Positive press

• Product launches

• Promotions

• Get referral traffic

• Generate new sales

• Thought leadership

WHAT SOCIAL NETWORK IS RIGHT FOR MY

BUSINESS?

It’s your Turn

What’s your high 5 moment?

What would the world look like if you were

never there?

Crunch the numbers and use your

insight…

No conflict, no story

Social Ideas

• Photography

• Graphs and Drawings

• User generated Images

• Collages

• Memes

• Images with text overlays

• Quotes

• Cartoons

• Infographics

• Videos

• Presentations

• Blogs - Links

This project is part funded by Invest Northern Ireland and the European Regional Development Fund under the Sustainable Competitiveness Programme for Northern Ireland.

daryl@purpledot.co.uk